Sunday, July 26, 2020

The power of Mommy Bloggers and Influencers in today's digital platform

It is undeniable that no influence is so powerful as that of a MOTHER.

It has been observed that most of the noble characters and fine leaders of history have had good, God-fearing mothers. When it comes to questions of honesty, industry, kindness, and temperance - the children know and absorb a mother's example, attitudes, and beliefs. Indeed, a mother's influence cannot be measured as it is amplified every time she discovers something new. Her influence transcends and becomes a foundation not just within the four walls of their home but even outside of the community they belong to.

A mother's influence is felt around the world. It is in fact, being recognized and that gave every mother the chance to let their voices be heard and let their influence rule the digital platform and the influencer marketing industry.

The attention and importance being given to Moms gave rise to the so-called Mommy influencers. 

Who are mommy influencers?
Most Mommy influencers started as a mother who blogs about her children, motherhood, parenting, or any related topic. Mommy Influencers are products of the Mommy blogger revolution that was formed more than a decade now as current, future and experienced mothers took to the internet to share their unfiltered experiences with motherhood, careers, families, and everything in between.

These Mommy influencers are inspiring homemakers who are social media savvy. They can juggle a few kids, a camera, and a handful of contracts, at once. They have created a career and a brand around making the most of motherhood, and they do a pretty good job of capturing the good, the bad, and sometimes even the ugly. They boomerang the best moments and then blog about their setbacks—the spills, the sleepless nights, and the daily attempts to lose those last ten pounds. 

As a parenting influencer, these Moms use their voice to connect with other parents and share their work with the world around them.

The Rise of Mom Influencers and Bloggers

In the United States, there are 14% of American mothers with at least one child in their household who blog about parenting or turn to blogs for advice, according to a recent study by Scarborough Research. The same research found out that, there are about 3.9 million moms in the United States who identify themselves as bloggers.

Furthermore, the average mommy blogger in the United States is 37 years old and 89% of them have kids between the ages of 2 and 11. They are socially conscious and are 85% more likely to have supported a politician based on an environmental issue, 88% more likely to buy eco-friendly products, and 38% more likely to volunteer than the average mom; based on studies conducted about Mommy bloggers and influencers.

See how big is the world of a mother and how vast the topics they cover every now and then? Their world revolves around everything and anything under the sun. Sometimes their world becomes complicated but they manage to stay calm and compose.

The rise of Mommy bloggers and influencers has been a worldwide trend in the past decade, with some now earning a significant income from their personal ‘brand’ and role as social media influencers. Successful mum bloggers and influencers are often courted by international brands and organizations for projects and campaigns.

The mommy blogger has been around for several years now, but did you know the army of chatty, tech-savvy mothers was this large and they are today's advertising power players? You won't see them in a boardroom, they're usually hanging out at a playground but they are prized for their ability to sway other parents, mom influencers, or bloggers — who share everything from advice and product recommendations to snippets of their family lives on social media.

Mommy influencers are considered "new media." These powerful women have a tremendous reach and influence and they are trusted by other parents over celebrities and well-known personalities, endorsers, and brand ambassadors. Why? Because these Moms aren't brands telling you that their product is amazing. This is an actual mom who is living and experiencing exactly what you are living and experiencing, therefore her followers can relate to her on a personal level.

Are you following a few Mom bloggers and influencers? What are your preferences for following them?

1 comment:

  1. Late last year when I discovered and started following a few mommy bloggers in Facebook (MITM was one of them ��). I followed because you all captured my interest, I got inspired with topics you wrote about, or I related with some of your life experiences.

    Being a SAHM, who doesn't have a constant or regular adult interaction, social media has been our go-to and easy access to the outside world. I already lost count on how many mommy bloggers I am following now lol. And reading blogs from these mommy bloggers and influencers makes my life a little easier and calmer.��