MAMAMO at Surf2Sawa: All-star Moms Bilang Bagong Brand Ambassadors, hatid ng Converge ICT

Umapaw ang kasiyahan sa paglulunsad ng MAMAMO, ang kauna-unahang P-Pop girl group na binubuo ng mga minamahal na celebrity moms, na siyang opisyal na pinakilala bilang unang brand ambassadors ng Surf2Sawa, ang prepaid fiber internet plan na unlimited, mura, at walang kontrata mula sa Converge ICT Solutions Inc. 

Sa ginanap na contract signing at press conference, pormal na inilunsad ang grupo na kinabibilangan nina Melai Cantiveros-Francisco at apat na orihinal na miyembro ng SexBomb Girls: Rochelle Pangilinan-Solinap, Jopay Paguia-Zamora, Sunshine Garcia-Castro, at CheChe Tolentino. Inilunsad ang MAMAMO upang isalamin ang layunin ng Surf2Sawa na makipag-ugnayan sa “ilaw ng tahanan”: tagapangalaga, tagapayo, at bukal ng saya sa bawat tahanan.

Ayon kay Mr. Dhing Pascual, Vice President at Business Unit Head ng Surf2Sawa: “Ang campaign na ito at ang paglulunsad ng MAMAMO ang diwa ng Surf2Sawa: masigasig, makatao, at laging konektado,”

“Napansin namin, hindi ba ang mga nanay ang madalas na gumagawa ng mahahalagang desisyon sa bahay? Sila ang ilaw ng tahanan at sila rin ang nakakaalam ng tunay na kailangan ng pamilya, lalo na sa mga praktikal solusyon sa pang araw-araw. Kaya naisip namin, bakit hindi sila ang mismong i-celebrate?”

“Pinapaalala ng MAMAMO na ang pagiging ina ngayon ay tungkol na rin sa koneksyon, saya, at pagiging totoo sa sarili, hindi lang basta gawaing bahay. Sa Surf2Sawa, makakakuha ang mga nanay ng maaasahan at abot-kayang prepaid fiber internet, na walang stress ng kontrata o di-inaasahang bayarin.”

Ang Surf2Sawa o S2S ay ang prepaid fiber internet plan na unlimited, mura, at walang kontrata. Ito ay nagbibigay ng pagkakataon sa bawat tahanang Filipino, lalo na sa mga nanay, na mapanatiling konektado ang pamilya, makapagturo sa mga anak, at makapag-manage ng pang araw-araw na gawain online. May bilis itong hanggang 50 Mbps (mula sa dating 25 Mbps) at maaaring ikonekta hanggang 6 na devices sa halagang ₱4.00 lang bawat araw kada user. 

“Ang gusto ko sa Surf2Sawa, prepaid siya kaya hawak mo ang kontrol,” ani Sunshine Garcia-Castro. “Pwede kang pumili ng top-up depende sa budget mo, mula ₱50 para sa isang araw hanggang ₱700 para sa 30 days na unlimited internet! Tapos pag gusto ng mas mabilis na internet, meron ding Extraboost at nakakapag surf ako hanggang 100 mbps”

“At ngayon, may Surf2Sawa 999 na rin,” dagdag ni CheChe Tolentino. “₱999 lang, may installation ka na at may 30 days ka pang unlimited internet. Swak na swak talaga para sa buong pamilya!”

Ibinahagi rin ng mga miyembro ng MAMAMO kung paano nila nakita ang sarili sa layunin ng campaign bilang mga modernong ina o ilaw ng tahanan. 

“Sobrang proud na proud ako sa mukha ko kasi pinagkatiwalaan ng ‘to ng Surf2Sawa,” pabirong pahayag ni Melai Cantiveros-Francisco. Sinabi din nang aktres na pribilehiyo na makatrabaho ang mga miyembro ng SexBomb Girls.“Sobrang kaba at hiya yung naramdaman ko kasi nilagay pa ko sa gitna, pero sobrang nagpapasalamat ako sa kanila kasi todo support sila sakin. I pray that this partnership continues to be successful. At proud din ako to represent yung mga nanay na mahilig manood, maglaro, or mag sayaw-sayaw lang online! Sa Surf2Sawa mura, mabilis, at walang kontratang Internet para sa lahat ng Pilipino.”

Nagkwento naman si Jopay Paguia-Zamora kung paano nakakatulong sa pamilya niya ang maasahang internet plan, “Sobrang laking tulong ng Surf2Sawa, kasi nakakampante ako na pwede ko i-check yung mga kids anytime lalo na pag nasa work ako tapos out-of-town. So important para sa akin na may maasahan akong connection.”

“Para sa’kin, ang MAMAMO ay hindi lang basta grupo, isa itong platform para maiangat at maipagdiwang ang mga ilaw ng tahanan. Kasi dati, sanay tayo na puro bata lang sa pop groups, pero ngayon, may grupo na para sa mga nanay!” shared Rochelle Pangilinan-Solinap. “Nakaka-proud kasi sa dami ng mommies ngayon na napapanood at nakikita, kami ang binigyan ng chance ng Surf2Sawa to represent them. Hindi sila mahihirapan to connect with the audience, kasi SexBomb and Melai has always been masa. And that’s what makes it so special. Nakakarelate tayo, and at the same time, we’re helping spread the word about Surf2Sawa na kahit saan ka pa sa Pilipinas, deserve mong magkaroon ng mabilis at abot-kayang internet na walang hassle.”

Ayon sa mga executive ng S2S, marami pang dapat abangan mula sa kampanya—kasama na ang pagbisita ng MAMAMO sa maraming barangay, mga dance challenge na pwede salihan ng lahat, at ang opisyal na music video kasama ang bagong girl group. 

Para sa mas kumpletong impormasyon tungkol sa BRGY S2S at Surf2Sawa, bisitahin ang kanilang official website sa https://surf2sawa.com o i-follow ang kanilang official FB page: www.facebook.com/Surf2Sawa .

Beyond Gold: Carlos Yulo Joins EastWest as Newest Brand Ambassador

EastWest’s newest ambassador, world-class Olympic champion gymnast Carlos Yulo (center), joins EastWest executives and media partners at the 'Beyond Gold' launch event. In addition to celebrating Yulo’s remarkable achievements, the event emphasizes the Bank’s dedication to delivering exceptional financial services that empower Yulo and its customers to reach their dreams.

EastWest, one of the country’s most consumer-focused and fastest growing universal banks, proudly introduced elite gymnast and two-time Olympic gold medalist Carlos Yulo as its newest brand ambassador during an exclusive launch event held in Makati. The event celebrated Carlos Yulo’s historic athletic achievements and his inspiring financial journey as an EastWest client, making him the perfect embodiment of the Bank’s mission of nurturing dreams by championing sensible financial management for over thirty years.

With his exceptional rise in the field, Yulo has made a significant mark on the global stage, representing the Philippines worldwide. His dedication to his art and commitment to excellence align perfectly with EastWest’s values of pushing boundaries and striving for greatness. Just as Carlos Yulo excels as a world-class athlete, EastWest offers world-class services, always going further to empower Filipinos with the financial tools and guidance they need to achieve their dreams.

Yulo shared, “Itong partnership really started before ko po nakuha ang gold medals ko sa Olympics.  Talagang tinulungan ako ng EastWest from the start na maayos yung financial goals ko. Madami akong natutunan sa kanila, nag simula lang ako ng simpleng deposit ngayon meron na akong mga investments na nakatulong talaga sa plans ko. Pareho kami ng mindset ng EastWest, always pushing ourselves to improve. Kaya this partnership comes in so natural sa kin, pareho kaming may relentless drive na magtuloy tuloy hanggang makamit namin ang dreams namin.”

(L-R) Jerry Ngo, CEO; Mia Tamayo, Head of Credit Cards Business; Ivy Uy, Head of Branch Banking Group; Lawrence Lee, Head of Consumer Lending; Carlos Yulo, EastWest Brand Ambassador; Isabelle Gotianun-Yap, Chief Strategy & Transformation Officer; Jacqueline Fernandez, President; Cristina Que Orbeta, Independent Director; and Martin Reyes, Head of Marketing and Cash Management, proudly take the stage during the 'Beyond Gold' event, celebrating the official introduction of Carlos Yulo as EastWest’s newest ambassador and reinforcing the bank’s focus on supporting its clients, championing excellence and promoting financial empowerment.

A Partnership Built on Shared Values

The event highlighted the distinct connection between Yulo and EastWest. From simply being a customer, he is now the face of the brand. His discipline, perseverance, and focus on the mastery of his craft, evidenced by his rigorous training, is mirrored by the Bank — persistently supporting clients’ financial journeys to ensure that they can confidently pursue their own goals.

EastWest SEVP and Head of Financial Markets and Wealth Management, Rafael S. Algarra Jr., expressed the significance of the partnership, stating, “Carlos Yulo represents the dedication and passion that EastWest stands for. His journey from having raw potential to being a world champion reflects the same path we aim to provide for our clients—guiding them toward financial success, whether through our Priority services, consumer loans, or investment management. We believe this partnership exemplifies our service commitment—always pushing further for our clients so they can achieve their goals.”

(L-R) Jerry Ngo, CEO; Carlos Yulo, EastWest Brand Ambassador; Jacqueline Fernandez, President; and Martin Reyes, Head of Marketing and Cash Management, share the spotlight at the 'Beyond Gold' event. 

Carlos Yulo's Inspiring Financial Journey

Yulo’s partnership with the Bank also highlights his personal journey of financial growth and empowerment. He started with basic banking products to save and pay for expenses while training and competing.  As his financial capacity grew, he relied on the help of a dedicated EastWest Priority Relationship Manager to give him financial advice. With guidance, Yulo transitioned into investments, ensuring that his earnings were wisely managed, while he focused on training. Yulo shared, “Si EastWest po talaga has been so helpful in my journey—not just as an athlete, but also in managing my finances. Tinulungan po nila ako maging smart sa financial decisions ko and magkaroon ng solid financial plan and dahil dito, naka focus ako sa training and competitions ko. Nung nagsimula akong kumita, hindi ko talaga alam kung paano i-manage ng maayos ang pera ko. I had deposit accounts and a credit card with EastWest. Pero na-realize ko na kailangan ko ng mas malalim na understanding para mapalago yung pinaghirapan ko. Buti na lang, EastWest Priority assigned me a relationship manager who really guided me. Siya ang nagturo sa akin about investments and how I can grow my savings para I’m financially prepared.”

EastWest CEO Jerry Ngo delivers his welcoming remarks, emphasizing the bank’s focus on excellence and its partnership with Carlos Yulo as they embark on a journey to empower Filipinos in achieving their financial goals.

EastWest: Celebrating 30 Years of Financial Excellence

As EastWest celebrates its 30th anniversary, their partnership with the Olympian marks another milestone. For three decades, EastWest has consistently provided its clients with personalized services that guide them through every stage of their financial journey, and clients like Yulo are proof of their commitment. While embracing innovation and adapting to the evolving needs of their clients, EastWest ensures that they never lose the human touch, balancing cutting-edge solutions with the warmth and care that have always defined their approach.

EastWest CEO Jerry Ngo shares, "Carlos Yulo embodies resilience, focus, and the pursuit of excellence—values EastWest has upheld for the last 30 years. As we continue to innovate and grow, we proudly welcome Carlos as a partner who not only stands for athletic success but also a commitment to smart financial growth. Together, we aim to inspire Filipinos to push their boundaries and achieve their financial dreams with EastWest by their side."

Figlia launched its first line of stylish shoes for men and Piolo Pascual as its first brand ambassador

After decades of providing highest-quality and fashionable shoes for women, Figlia, one of the country’s leading shoe brands, finally launched its first line of stylish shoes for men – Figlia UOMO. Deriving its name from the Italian word UOMO which means man, Figlia UOMO characterizes men’s versatility, stylishness and diversity through its impeccable designs, top-notched quality and competitive pricing. The new shoe brand marks its debut with a fashion show featuring three diverse, stylish and versatile collections: formal, semi-formal and casual. As the highlight of the event, Figlia UOMO also introduced its first brand ambassador, the ultimate heartthrob and fashion icon Piolo Pascual.

Caritas Manila Holds Celebrity Bazaar on October 18

Caritas Manila will hold its second Celebrity Bazaar on October 18, Thursday from 1-10pm on the 2nd level of the Mega Atrium of SM Megamall.  Entrance fee is P500 per person. 

The bazaar will feature pre-loved luxury items up for sale from generous celebrity donors Heart Evangelista, Alden Richards, Ruffa Gutierrez, Dr. Vicki Bello, Scarlet Snow Belo, Cristalle Bello, Bang Pineda, Teacher Georcelle, Toni Gonzaga, Zsa Zsa Padilla, Vice Ganda, Iza Calzado, Divine Lee, Jinkee Pacquiao, Manny Pacquiao and premier designers Michael Cinco and Cary Santiago. Heart Evangelista is this year’s Event Ambassador.

Proceeds from this year’s bazaar will benefit the Youth Servant Leadership and Education Program (YSLEP) of Caritas Manila. The program sends and supports less fortunate but deserving students nationwide to their college or university of choice.       

The first Caritas Manila Celebrity Bazaar was held 2 years ago with former Miss Universe Pia Wurtzbach as Event Ambassador. The bazaar earned enough funds to support 5,000 YSLEP Scholars. 

At any given time, there are between 3,000 to 5,000 YSLEP scholars nationwide. Figures show that providing a youth a college or vocational degree gives him a 98 per cent chance of helping his family overcome poverty.

“We at Caritas Manila are so grateful for the generosity and enthusiasm of these celebrities to help YSLEP scholars,” comments Fr. Anton CT Pascual, Caritas Manila Executive Director.  Their assistance will go a long way in proving education and support can help realize the potentials of our future leaders coming from the ranks of the poor.”

 “To date, more than 10,000 YSLEP scholars have graduated from college and vocational schools nationwide especially from the poorest provinces.”

Caritas Manila is one of the biggest non-profit organizations in the country led by its chairman, Cardinal Luis Antonio Tagle.

For more information, visit Caritas Manila at 2002 Jesus Street, Pandacan, Manila or call 562-0020 to 25, email caritas_manila@yahoo.com, or log on to www.caritasmanila.org.ph.