Century Tuna's "Saving Our Seas" Embraces the Plastic Circular Economy: A Sustainable Approach to Ocean Health

Representatives and volunteers from Century Pacific Food Inc. (CPFI), Century Tuna Superbods 2024 finalists, HOPE, and the Local Government of Mabini, Batangas, gathered for the “Saving Our Seas” International Coastal Cleanup Day activity on the coast of Anilao in Batangas.

After its successful run in 2023, Century Tuna, the country’s no.1 tuna brand, continues to lead the charge in marine conservation in the Philippines, further solidifying its commitment to fighting plastic pollution with the 2nd year of its “Saving Our Seas” campaign. 

This 2024, Century Tuna expanded its efforts by leading education drives on the Plastic Circular Economy and responsible plastic waste management, spearheaded initiatives to restore and protect vital coastal areas, and actively engaging with local communities across the country.

Mr. Carlo Endaya, Vice President and General Manager of the Branded Tuna Division, Century Pacific Food Inc., talked about the second year of the “Saving Our Seas” Initiative

“With the second year of the ‘Saving Our Seas’ campaign, Century Tuna is reiterating its commitment to taking proactive steps in protecting our marine environments,” said Mr. Carlo Endaya, Vice President and General Manager of Branded Tuna Division, Century Pacific Food Inc. (CPFI). “That’s why we’re doing this—aside from cleaning the ocean, we want to continue spreading the word and fostering the mindset that we must always work to prevent plastic pollution.”

Ms. Bea Ballesca-Martinez, Century Tuna Marketing Manager, helmed the Coastal Clean-up leg of Century Tuna “Saving Our Seas” in Mabini, Batangas.

In celebration of International Coastal Cleanup Day, Century Tuna initiated a school-based plastic recycling drive in several elementary schools in Mabini, Batangas. In partnership with HOPE’s Aling Tindera Waste-to-Cash program, elementary students were encouraged to collect plastic waste, exchange it for cash, and learn more about the Plastic Circular Economy - where all plastics collected and recycled are diverted away from nature to ensure that it won’t leak back into the open environment.

Ms. Ilusion Farias, HOPE Managing Director shared the importance of teaching students about the Plastic Circular Economy at the Century Tuna “Saving Our Seas” School Plastic Drive

“The idea is to help everyone realize that by picking up that piece of plastic, you can not only earn a little extra money for your family but also contribute to solving this global problem and help clean up the Philippines and the world,” said Ms. Ilusion Farias, HOPE Managing Director.

Century Tuna Superbods 2024 finalists led by Century Tuna Superbods 2024 Runner-up Patrick Patawaran, participated in the Century Tuna 'Saving Our Seas' International Coastal Cleanup Day in Mabini, Batangas.

Following the initiative and coinciding with the International Coastal Cleanup Day, representatives from Century Tuna, together with finalists from Century Tuna Superbods 2024 led by Runner-up Patrick Patawaran, CPFI employees, and volunteer divers participated in a coastal and reef cleanup activity in Mabini, Batangas. They were able to collect a total of 357 kilograms of plastic waste from both the shoreline and underwater.

Volunteer divers participated in the Century Tuna ‘Saving Our Seas’ reef cleanup activity in Mabini, Batangas.

The award-winning Century Tuna’s “Saving Our Seas” campaign is a continuation of its bigger mission to aid in marine conservation. Last year, the campaign was able to surpass its initial target of collecting 10 metric tons of plastic waste and avoiding it getting leaked into our seas.

CPFI employees and the Local Government of San Juan, La Union collaborated for the Century Tuna “Saving Our Seas” Earth Day Palit-Plastic Project in San Juan, La Union.

Early this year, “Saving Our Seas” made notable progress with key events such as the Earth Day Palit Plastic Project in La Union and the Superbods Cleanup Drive in Subic Bay, Zambales. These efforts highlight Century Tuna’s dedication to the bigger cause of fighting plastic pollution and educate people on the idea of a Plastic Circular Economy.

Century Tuna Superbods finalists and CPFI executives spearheaded the Century Tuna 'Saving Our Seas' coastal cleanup in Subic Bay, Zambales.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates. 

Kathryn Bernardo, Century Tuna Superbods Finalists ramp up the summer heat at the #BestYouEver Launch

The newest Century Tuna Ambassador, Kathryn Bernardo, and the Century Tuna Superbods Finalists have officially launched the "Best Your Ever" campaign, making summer even hotter and fitter.

Century Tuna Superbods 2024, the country's premier fitness competition, is presently in its ninth season, including the "Best You Ever" slogan, which promotes self-love and self-improvement. The Best You Ever campaign, which encourages everyone to be a Superbod, celebrates every Filipino's experiences, personal progress, and general wellness as they become the best versions of themselves.

“With Century Tuna, I’m embracing fitness and wellness like never before. I hope that the ‘Best You Ever’ campaign becomes an avenue for Filipinos to start or continue their journey to become the best version of themselves. We all start somewhere and with a lifestyle that is centered on our overall wellbeing, we empower ourselves and the people around us to strive for the best,” said Kathryn.

Together with Kathryn, the 36 Century Tuna Superbods Finalists continue to reinforce the Best You Ever campaign as they inspire more Filipinos to become the best version of themselves through incorporating the Superbods spirit in their diet, exercise, and overall wellness.

Two months leading up to the finals night, the 36 Century Tuna Superbods Finalists brought their A-game as they showcased their fit and healthy bodies perfectly embodying what it is to be a Superbod.

“We are on our 9th season and this year, we have a solid set of Superbods who, together with Kathryn, we believe epitomize what it is to be a Superbod and what we stand for in Century Tuna. Our common factor in choosing this year’s Superbods is those who we believe will uplift and inspire others in their fitness journeys,” said Century Pacific Food Inc. (CPFI) Vice President and General Manager for Branded Tuna Business, Mr. Carlo Endaya.

The finalists will join a series of digital and onsite challenges that will be uploaded on Century Tuna Superbods Facebook page leading up to the Finals Night on July 9, 2024. The Century Tuna Superbods 2024 Male and Female Grand Winners will each receive PHP500,000 tax-free while the Runners-Up will receive PHP200,000 tax-free.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

Top 36 Finalists for Century Tuna Superbods 2024 Best You Ever revealed

The highly awaited Top 18 male and female Finalists for Century Tuna Superbods 2024 Best You Ever, who have motivational tales to share as they work toward being the healthiest and fittest versions of themselves with Century Tuna, were finally revealed by Century Tuna, the top tuna brand in the Philippines.

Century Tuna Superbods, which was founded in 2006, honors those who have undertaken extraordinary journeys of physical transformation, personal development, and a dedication to healthy living. In its ninth season, Century Tuna Superbods has grown to become a beloved national fitness competition and movement, encouraging Filipinos to lead active, healthy lifestyles.

The finalists were chosen from among hundreds of deserving applications after a rigorous screening process that included both online and in-person auditions. Each contender had an amazing and distinct narrative to offer. At the most recent Century Tuna Superbods Final Callback Event at Ayala Malls Market, the finalists were revealed! Shop! within Taguig City.

The Top 18 finalists for the male category are Nikko Nackaerts, Tony de Oteyza, Angel Mallari, Jerico Ejercito, Jether Palomo, Kris Guevarra, John Jenric Saldivar, Michael Ver Comaling, Jose Vicente Sobrevilla, Patrick Patawaran, John Paulo Dela Cruz, Carlo Adorador, Aaron Davis, Jeff Ong, Enzo Bonoan, Derick Hibaler, Naia Ching, and Joshua David Spider Webb.

Meanwhile, the finalists for the female category are Monique de los Santos, Mariah Nicole Valdez, Justine Felizarta, Brooke Barredo, Lea Macapagal, Hazel Ortiz, Morena Carlos, Chrystel Mae Correos, Jasmin Ariola, Julia Sucgang-Bonoan, Nælah Alshorbaji, Clare Dacanay, Jessica Marasigan, Miaow Ayesa, Keylyn Trajano and Teodora Marie Reiss.

Completing the Top 18 female Superbods are Imelda Schweighart and Inka Magnaye who were announced as the two online wildcard contenders who were automatically named as Finalists.

The esteemed panel of judges evaluated the finalists' journeys including Century Pacific Food Inc. Executive Vice President and Chief Operating Officer Mr. Greg Banzon, Century Pacific Food Inc. Vice President and General Manager for Branded Tuna Division Mr. Carlo Endaya, Marketing Manager of Century Tuna and Vita Coco Ms. Bea Ballesca-Martinez, Multi-awarded Actress and Miss International 2016 Kylie Verzosa, and Century Tuna Superbods 2022 Grand Winners Kirk Bondad and Christelle Abello who shared their expertise and insights throughout the competition.

The finalists were evaluated through a walk-off to showcase their physiques, charisma, and stage presence and a question-and-answer portion to demonstrate their ability to share their fitness advocacies and wits.

“This year, Century Tuna Superbods does what it does best - bringing out the best in individuals. The ‘Best You Ever’ campaign is truly a game-changer in how we define healthy living in today's times, as portrayed by every passionate heart that accepted this year's challenge. Congratulations to our Top 18 male and female finalists who have shown what becoming their best selves truly means and how different it can be for everyone's journey. We are excited to know more about your journey and watch you inspire others,” said Mr. Carlo Endaya.

The Century Tuna Superbods Final Callback Event was hosted by Robi Domingo with special performances by Sheena Belarmino and Klarisse De Guzman.

Century Tuna Superbods embraced the "Best You Ever" campaign this year, promoting self-love and holistic self-improvement beyond physical transformation. The theme encouraged participants to become the best versions of themselves, led by its celebrity Superbod ambassador, Kathryn Bernardo.

Be on the look out for the finals night of Century Tuna Superbods 2024 Best You Ever Campaign in July and witness the glorious moment of naming this year’s #CenturyTunaSuperbodsBestYouEver winners.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at  https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.