SM Bulacan Malls Celebrate National Flag Day, Usher in “Season of Patriotism” Until June 12

The tricolor Philippine flag unfurls proudly at SM City Marilao today, marking the start of its National Flag Day observance and ushering in a week-long lineup of events leading up to June 12 to inspire renewed patriotism across the community.

With flags raised and hearts full of pride, SM malls across Bulacan joined the country in commemorating National Flag Day on May 28 — a meaningful start to the two-week countdown to Philippine Independence Day on June 12.

At exactly 8:00 a.m., simultaneous flag-raising ceremonies were held at SM City Marilao, SM City Baliwag, and SM Center Pulilan. The morning observance gathered mall employees, partner agencies, tenants, and security personnel in a unified tribute to the Philippine flag — the enduring symbol of the country’s freedom, unity, and identity. Shoppers and guests also paused to reflect on the flag’s legacy and meaning.

The activity kicks off a nationwide tradition encouraging Filipinos to proudly display the national flag in homes, workplaces, and establishments — a practice rooted in Presidential Proclamation No. 374, which marks May 28 as National Flag Day. The date honors the first unfurling of the Philippine flag in 1898 following the victorious Battle of Alapan.

The tricolor Philippine flag unfurls proudly at SM City Marilao today, marking the start of its National Flag Day observance and ushering in a week-long lineup of events leading up to June 12 to inspire renewed patriotism across the community.

The tricolor Philippine flag unfurls proudly at SM City Marilao today, marking the start of its National Flag Day observance and ushering in a week-long lineup of events leading up to June 12 to inspire renewed patriotism across the community.

After the singing of the national anthem, SM mall officials and security teams led the “Panunumpa sa Watawat ng Pilipinas,” reaffirming their patriotic commitment and encouraging civic pride among mallgoers and staff.

In the days leading up to June 12, SM malls in Bulacan will mount a variety of educational exhibits and interactive activities designed to promote historical awareness and foster national pride, particularly among the youth.

This initiative is in line with Executive Order No. 179 issued by former President Fidel V. Ramos, which extends the observance of National Flag Day through Independence Day — urging every Filipino to honor the nation’s heritage and renew their love for country.

SM Bulacan malls’ participation underscores their role not only as shopping destinations but also as pillars of community engagement and cultural expression. Through these civic efforts, SM continues to inspire unity, patriotism, and a deeper connection to the Filipino identity.

Mom and Baby Care Brands MUSTELA, Lactation Treats by RCG Open Stores at SM Bulacan Malls

Great news for moms and their babies as Mustela and Lactation Treats by RCG—two brands trusted by many—finally open branches at SM Bulacan malls.

Mustela, one of the leading brands that provides clean and expert skincare products of natural origin for babies, children, and pregnant women, is now available at the ground level of SM City Marilao and SM City Baliwag. Because nothing is as precious as your little ones, Mustela is here to provide organic essentials suited for baby’s skin, even the most delicate ones. Mustela physical stores at SM City Marilao and SM City Baliwag conveniently carry a wide range of products, including bestsellers such as Gentle Cleansing Gel, No Rinse Cleansing Water, Vitamin Barrier Cream, and Cicastela Moisture Recovery Cream. Not to mention their bundles and gift sets are such a steal you won’t dare resist upon your visit.

 

Breast milk will always be best for babies. That being said, SM City Baliwag welcomes Lactation Treats by RCG, a breakthrough brand that serves as a milk booster for expecting and breastfeeding moms in the form of yummy pastries. Lactation Treats by RCG is a guilt-free snack packed with nutrients, high in protein, rich in omega 3, good in digestion, free from any preservatives, and loaded with antioxidants. With these benefits, moms are expected to increase their milk supply while indulging in delightful treats in between.

Explore the many ways to provide care for moms and babies with a lot of offerings available at SM Bulacan malls. For updates, check out the official Facebook pages of SM City Marilao, SM City Baliwag, and SM Center Pulilan.

SM Bulacan Malls Deck the Halls with Santa Centerpieces

The magic of Christmas has arrived early for Bulakenyos as SM malls in Marilao, Baliwag, and Pulilan unveil their captivating Christmas centerpieces, officially ushering in the holiday season. 

This year’s centerpieces at SM Bulacan malls bring spotlight to the Yuletide season’s iconic symbol—classic Santa Claus figures in different themes and sizes.

SM City Marilao signals the start of the holidays with a dazzling Christmas centerpiece highlighted by a towering 30-foot Christmas tree beside a 15-foot Santa. The attraction is crafted with LED cubes and flooring, infused with hundreds of lights in a symphony of colors, while the classic gift boxes surrounding the attraction perfectly define the festive season.

Kids feel every inch of the Yuletide season at SM City Marilao’s dazzling Christmas centerpiece.

SM City Marilao signals the start of the holidays as the mall invites shoppers to play with Santa while exploring their dazzling Christmas attraction. The centerpiece is highlighted by a towering 30-foot Christmas tree beside a 15-foot Santa Claus that will delight shoppers young and old.

Located at the ground level, Mall Atrium, the SM City Marilao’s centerpiece is crafted with LED cubes and flooring, infused with hundreds of lights in a symphony of colors, while the classic gift boxes surrounding the attraction perfectly define the festive season. 

Santa’s Magical Dreamland at SM City Baliwag will warm everyone’s heart this holiday season.

SM City Baliwag unveils Santa’s Magical Dreamland that exudes whimsical wonders this Christmas. The centerpiece is highlighted by a classic 30-foot Christmas tree and a giant Santa catching stars while sitting on celestial clouds. Meanwhile, the radiant moon and gift boxes surrounding the attraction will melt everyone’s heart this holiday season.

SM City Baliwag, on the other hand, unveils Santa’s Magical Dreamland. Shoppers will feel like stepping inside a magical children’s book as the centerpiece exudes whimsical wonders, highlighted by a classic 30-foot Christmas tree. A giant Santa catching stars while sitting on celestial clouds is an eye-catcher, while the radiant moon and gift boxes surrounding the attraction will melt everyone’s heart this holiday season.

SM Center Pulilan unfolds a Royal Christmas Adventure this holiday season. Designed with pure elegance, the attraction is built with golden staircases and a regal platform where a magnificent 27-foot Christmas tree stands tall. Shoppers will be greeted by 5-foot Santa figures, alongside his classic sleigh and majestic reindeers.

Children are off to a regal holiday celebration at SM Center Pulilan’s newest attraction—the Royal Christmas Adventure.

Meanwhile, SM Center Pulilan unfolds a Royal Christmas Adventure that resonates with the grandiose celebration of the holiday festivities. Designed with pure elegance, the attraction is built with golden staircases and a regal platform where a magnificent 27-foot Christmas tree stands tall. Shoppers will be greeted by 5-foot Santa figures, alongside his classic sleigh and majestic reindeers.

In line with the launch of the holiday centerpiece, SM’s annual tradition of the Bears of Joy to keep and collect also begins at SM City Marilao and SM City Baliwag. This year, SM Cares introduces the Hug-A-Mood collection —adorable plush toys that reflect every kid’s emotion, making them the perfect gift for the season. For every two pieces of bear purchased, one will be given to a community charity. This year, Bears of Joy will be donated to chosen beneficiaries in Bulacan on Christmas. 

Apart from full swing festivities and entertainment, SM malls in Marilao, Baliwag, and Pulilan are committed to supporting local as the malls will bring Christmas Bazaars towards the holidays. Here, shoppers will have a rare glimpse of Filipino craftsmanship as the malls will showcase a diverse range of export quality, artisan products and services from micro, small, and medium enterprises (MSMEs) and local sellers in the province.  

A Gastronomic Adventure at SM this Mother’s Day

Mother's Day is approaching, and there are some amazing dining options in the SM malls in Marilao, Baliwag, and Pulilan that you may give your mother. SM malls in Bulacan can cater to her preferences for comfort meals, international cuisine, or sweets. Here are a few highlights: 

Mother’s Day Sur-fries. Start your day with Potato Corner’s famous thick-cut fries. They have signature dips that will satis-fry your mom's cravings. Visit their newly opened branch at SM Center Pulilan.

Tea-rrific Pair. Enjoy fries with tea while spending quality time with your mom. You can customize your drink at Coco to perfectly match your taste. Visit their branches at SM City Marilao and SM Center Pulilan.

Go-to Filipino Restaurant. If your mom craves Filipino dishes, head to Kuya J Restaurant at SM malls in Marilao and Baliwag. Treat her to a hot meal of Kare Kare, Grilled Scallops, Pinakbet, Crispy Pata, and Lechon Kawali. Don't forget to try their crowd favorite, Kuya J Halo Halo Espesyal.

Ultimate K-food Delight. After shopping, indulge in Korean cuisine at Ssamjang Korean Grill Restaurant in SM City Baliwag. They serve a variety of K-foods made with love and passion. From Chap Chae to Gimbap, every bite is a celebration of flavors.

Healthy and Refreshing. End the day on a sweet note by visiting Koomi and Yowell. Treat your mom to guilt-free goodness with yogurt from Koomi and a cup of froyo topped with fresh fruits and granola from Yowell. These healthy options are available at SM City Marilao.

Head on to SM malls in Marilao, Baliwag, and Pulilan to make this Mother's Day a truly memorable celebration for the incredible women in our lives.

KIDZOONA AND AMBIKA KID'Z FUN BOX IN SM BULACAN MALLS IS WHERE ALL THE FUN IS.

Plan your next playdate at Kidzoona in SM City Baliwag. Also, visit their other branch at SM City Marilao.

There’s no greater joy than to see kids have fun and socialize with other kids. Much more, parents having the time of their lives while playing with their little ones is beyond priceless. The good news is, that Bulakenyos need not go far to experience all of these thrills, as SM malls in Marilao, Baliwag, and Pulilan are home to Kidzoona and Ambika Kid’z Fun Box, the best playhouses there are in the province.

Learn through play at various corners of SM City Baliwag’s Kidzoona.

Let kids do their pizza and other fun stuff at Kidzoona in SM City Baliwag. You can also experience the same thrill at their other branch in SM City Marilao.

Kidzoona’s “Role Play Town” is a great spot where kids may explore their dream careers. Go bring your kids and have fun at their branches in SM City Baliwag and SM City Marilao.

Known as a “unique edutainment center for children," Kidzoona in SM City Baliwag and SM City Marilao is more than just a playground. Here, children may naturally develop their communication skills while honing their creativity, development, and learning through different areas of the playhouse. There’s “Role Play Town,” where kids may explore their dream careers at role-play stations including hospitals, pet world, and beauty parlors, among others. Building blocks and toy corners improve motor skills, problem-solving, and hand-eye coordination. Moreover, kids develop strength, balance, coordination, agility, and speed on the various at various playground equipment such as the air track, cyber wheel, giant ball pit with slides, and a lot more.  

Kidzoona’s ball pool will delight kids and kids at heart. Visit their branches at SM City Baliwag and SM City Marilao.

Kidzoona not only provides play for kids but also caters to birthday parties and other kiddie events. To avail, simply inquire at the nearest Kidzoona branch at the ground level of SM City Baliwag and the 2nd level of SM City Marilao.

Ambika Kid’z Funbox at SM Center Pulilan is the best place to treat your kids at any time of the day.

Fun toys that are tools for learning are some of the best offerings of Ambika Kid’z Funbox in SM Center Pulilan. Also, visit their other branch at SM City Baliwag.

Playground equipment designed not juplaystationst for development and learning is one of the best features at Ambika Kid’z Funbox. These and more are found at their branches in SM Center Pulilan and SM City Baliwag.

Kid-friendly interiors, exciting playstations, and parent-approved playground equipment are some of the things to look forward to at Ambika Kid’z Funbox. Experience them now at SM Center Pulilan and SM City Baliwag.

There are a lot of options when it comes to fun, as Ambika Kid’z Fun Box offers the same level of learning through play at the second level of SM Center Pulilan and the ground level of SM City Baliwag.

Go spend time with your kids and plan your next family day only at the best playhouses there are at SM Bulacan malls. Follow the social media pages of SM City Marilao, SM City Baliwag, and SM Center Pulilan for updates.