From Heartwarming Stories to Digital Innovation: Jollibee Shines at the 60th Anvil Awards

Jollibee, the Philippines’ number one fast food chain, proudly celebrates another milestone as it bagged four Silver Anvil Awards at the 60th Anvil Awards Gabi ng Parangal held at the Fiesta Pavilion of The Manila Hotel. 

Recognized for its excellence in public relations programs and tools, Jollibee continues to demonstrate its commitment to delivering meaningful, impactful, and culturally resonant campaigns that bring constant joy to Filipinos.

The Winning Campaigns

Jollibee JoyZone PR Tools – Multimedia category, Silver Anvil

The Jollibee JoyZone initiative set a new standard for immersive brand engagement as it transformed customers’ smiles into store purchase discounts. Initially placed in a high-traffic mall store and eventually rolled out into more stores during the holidays, JoyZone cleverly used augmented reality (AR) to create meaningful digital interactions that also embody Jollibee’s fun and playful spirit. 

Share the Joy of Love: My Kwentong Jollibee Valentine’s Day 2024

PR Programs – Best Use of Social Media, Silver Anvil Featuring real stories from real people resonated well with audiences, as the My Kwentong Valentine’s Day films titled “30 Dates” and “To Love Again” got recognized for how they sparked meaningful conversations about the complexities of relationships and the joy that love brings. By leveraging the power of social media, the films achieved immense reach, garnering millions of views and generating heartfelt engagements that solidified its place as a Valentine’s Day tradition for Filipinos.

Nanay ng Bayan: My Kwentong Jollibee Mother’s Day 2024

PR Programs – Best User of Social Media, Silver Anvil Titled “Nanay ng Bayan,” this heartwarming film celebrated the unconditional love and selflessness of all mothers and mother-figures. The emotional storytelling that paid tribute to all kinds of mothers not only resonated with audiences nationwide, but also encouraged them to share their own stories of maternal love. The campaign achieved significant social media engagement, demonstrating how authentic and touching narratives can create a lasting impact.

Jollibee’s Generation Joy Fixed Creators Program

PR Programs – Best User of Influencer Marketing, Silver Anvil This groundbreaking initiative tapped into the power of 20 top-tier content creators from lifestyle, food, and entertainment sectors to reach a wider audience. By empowering creators with creative freedom, the collaborative content outputs embodied authentic storytelling while ensuring alignment with Jollibee’s messaging. The initiative’s success lies in its ability to foster genuine connections between the brand and its target market, using creativity and innovation to communicate and amplify its messages of joy.

“These recognitions at the Anvil Awards are further proof of Jollibee’s continued commitment to create campaigns and initiatives that not only celebrate Filipino culture, but also touch lives and bring people together,” said Dorothy Dee-Ching, VP-Marketing of Jollibee Philippines. “From heartfelt and authentic content to innovative on-ground activations, each of these campaigns reflects our dedication to spreading joy and meaningful engagement with our customers.”

Dubbed the “Oscars” of Philippine public relations, the Anvil Awards honor outstanding PR programs, tools, and practitioners in the country. The awards are organized annually by the Public Relations Society of the Philippines (PRSP), celebrating campaigns that set benchmarks in excellence and creativity.

From the emotional resonance of My Kwentong Jollibee to the digital innovation embodied by JoyZone and Generation Joy, Jollibee’s award-winning campaigns reflect its ability to blend tradition with modernity, touching hearts through timeless stories and cutting-edge strategies.

For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X, Instagram, and TikTok.

Empowering Filipinos: Home Credit PH Recognized for Excellence at 60th Anvil Awards

 

Award-Winning Press Event highlights leading consumer finance company’s strong start to its new decade of operations

Home Credit Philippines (HCPH), the country’s leading consumer finance company, clinched silver at the 60th Anvil Awards this year under the Public Relations Tools Category (Special Events) for its press event, "Unlocking a New Decade of Credit Opportunities for Filipinos. 

This recognition underscores Home Credit’s unwavering commitment to delivering innovative financial solutions that empower Filipino families. Held on May 13, 2024, the award-winning event marked the beginning of an exciting new chapter for Home Credit as it entered a new decade of operations in the Philippines. 

The award-winning press event successfully gathered over 100 journalists and bloggers, resulting in extensive media coverage across print, online, and broadcast platforms. These efforts amplified Home Credit’s message of making essential commodities and high-ticket items more accessible to Filipinos through 0% interest installment plans. It also featured exhibits showcasing Home Credit’s trusted partners, including Abenson, Acer, Cellboy, Digimap, Imperial Appliance Plaza, Octagon, Power Mac Center, Samsung, and Silicon Valley. 

Sheila Paul, Chief Marketing Officer of Home Credit Philippines, emphasized how the recognition reinforces the company’s commitment to creating a brighter financial future for Filipino families.

“This award reflects our unwavering commitment to making life’s essentials and aspirations more accessible to our customers,” said Paul. “Through our year-round campaigns for Summer, Back-to-School, and Holiday, which we have highlighted in the press event—we create opportunities for Filipinos to enjoy exceptional deals, including 0% interest installment rates during peak shopping seasons. As we have consistently done in recent years, we will continue to empower and uplift lives by delivering innovative financial solutions, staying true to our mission of bringing financial opportunities closer to every Filipino.” 

Exceeding expectations with its remarkable turnout, the press event generated outstanding results in media reach, coverage, and cost efficiency. It significantly expanded HCPH’s visibility across various sectors, underscoring the company’s mission to make financial services more accessible to Filipinos nationwide.

One of the standout stories to emerge from the event was the success of Home Credit's Summer Campaign. The 0% interest financing on cooling appliances led to the sale of over 1,000 air-conditioning units per day, providing relief to Filipino families during the intense summer heat. The event also emphasized how Home Credit’s installment plans made premium items like iPhones more attainable for Filipinos. In 2023 alone, the company financed 12.5 million mobile phones, generating ₱30 billion in sales—₱6 billion of which came from iPhones.

Additionally, the event showcased Home Credit’s wide range of product offerings, from televisions and computers to e-bikes and medical equipment. The customer experience was further enhanced through Shoppingmall.ph, Home Credit’s online platform, featuring over 50,000 deals from more than 500 merchant partners nationwide, expanding the company’s reach and accessibility.

“This initiative was more than just an event; it was a celebration of Home Credit’s decade-long mission to improve the lives of Filipino families,” said Michael Dugenia, Managing Partner at DM&A Co., the marketing communications firm behind the press event. “We are honored to have played a role in crafting a campaign that not only tells Home Credit’s inspiring story but also creates meaningful connections with their customers.”

This Silver Anvil Award marks the second recognition for both Home Credit and DM&A Co., following their Silver Anvil win for the Back-to-School campaign in 2023. Their continued success exemplifies a results-driven partnership focused on impactful and creative audience engagement.

Now in its 60th year, the Anvil Awards is widely recognized as the gold standard of public relations excellence in the Philippines. Organized annually by the Public Relations Society of the Philippines, it honors campaigns that demonstrate outstanding creativity and effectiveness. This year’s Gabi ng Parangal, held on January 28, 2025, at The Manila Hotel, celebrated the best PR campaigns in the country.

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the Home Credit App on Google Play or the App Store to learn more about the latest promos and see what’s new in Shoppingmall.ph. 

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).