Showing posts with label Uratex Monoblock. Show all posts
Showing posts with label Uratex Monoblock. Show all posts

Wednesday, July 30, 2025

Uratex Monoblock's "Bawal ang Marupok" Returns: A Tasty New Twist on Smart Choices

Uratex Monoblock, the trusted Filipino plastic furniture brand, returns stronger than ever this year with a bold new chapter of its “Bawal ang Marupok” campaign. Expanding beyond chairs, this year’s movement casts a wider spotlight on furniture that stands the test of time—championing resilience, safety, and the importance of making wiser decisions in everyday life.

Kicking off the campaign is the witty and relatable video “Free Taste,” which tackles one of the most universally Filipino experiences—giving in to temptation. The ad follows a father and son inside a grocery store, where they come across stalls offering free taste samples. As they try one sample after another, they both give in to temptation and eventually buy the products they didn’t plan on purchasing. It’s a humorous and all-too-familiar scenario that ends with the now-iconic reminder: #BawalAngMarupok—a gentle nudge to be wise, practical, and intentional with our everyday choices.

The “Free Taste” video highlights everyday temptations and positions Uratex Monoblock as the smart and reliable choice.

The “Bawal ang Marupok” Standard: Smart, Strong, and Stylish

With over 30 years of experience in Filipino homes, Uratex Monoblock continues to set the gold standard for quality—this time ushering in a new generation of innovation and strength. The brand proudly stands as the first local manufacturer of blow-mold products for chairs and tables, marking a significant milestone in the Philippine furniture industry.

Uratex Monoblock also remains the only local plastic furniture line to receive the Level 5 certification from the International Organization for Standardization (ISO)—the highest plastic furniture standard in the country—and is certified by both the Department of Trade and Industry (DTI) and the Bureau of Philippine Standards (BPS). Each product is stress-tested to withstand up to 200 kilograms, ensuring long-lasting strength and safety.

This year, Uratex Monoblock introduces a new generation of products that reflect the brand’s evolution into more versatile, space-smart, and lifestyle-ready furniture:

  • The William Folding Table, designed for portability without compromising stability—perfect for home offices, events, and everyday dining.
  • The Mary Loveseat, a comfortable two-seater that brings lasting support to living rooms, patios, or shared corners at home.
Uratex Monoblock William Folding Table

Uratex Mary Loveseat

#BawalAngMarupok goes beyond physical durability—it’s a way of thinking. We want to encourage Filipinos to choose strong, reliable options in all aspects of life, especially when it comes to their home furniture,” said Mr. Dindo Medina, Business Unit Director of Uratex Monoblock. “Whether it’s a chair, a table, or an entire furniture set, strength and safety should never be compromised.”

“Free Taste” is the first of several new video releases in this year’s “Bawal ang Marupok” series, each reflecting a common “marupok” moment in a lighthearted and culturally resonant way. The campaign takes everyday scenarios—like impulse buying—and uses them to underscore the importance of strength in character, decision-making, and the products we choose to bring into our homes.

Catch the “Free Taste” video now on Facebook, Instagram, YouTube, and TikTok. For more information on Uratex and its products, visit https://uratex.com.ph/collections/monoblocs.

Friday, July 19, 2024

Built to Last in Any Situation: Uratex Monoblock Demonstrates Superior Strength in 'Laro' Ad

The ‘Bawal ang Marupok’ second campaign video, “Laro,” showcases Uratex Monoblock as the reliable choice even for intense gaming sessions.

Uratex Monoblock, the trusted Filipino plastic furniture brand, recently launched its second campaign video, “Laro,” as part of its year-long campaign “Bawal ang Marupok,” which highlights how monobloc chairs can support and become part of every Filipino’s passion—even their intense gaming sessions. 

Filipinos show undeniable dedication to their hobbies, and among these is gaming, which has become a significant part of Filipino culture and society. In the ad titled “Laro,” it showed how Filipinos need not only a reliable team, but also a dependable monobloc chair that literally has their back. The video showed a teenage boy fervently playing an online game while seated on a Uratex Monoblock chair. He is interrupted by his father calling for help with his mother. As the boy rushes to help, his father takes over the game, testing the durability of the Uratex Monoblock chair with his intense play.

The Uratex Monoblock chair remains resilient through the family's lively interactions and energetic moments. The ad emphasized the chair's durability in typical Filipino household scenarios. Whether faced with daily activities or unexpected events, Uratex Monoblock stands ready to provide stable and reliable support.

Uratex Monoblock is the sole local plastic furniture brand with global standards at Level 5 certification from the International Organization for Standardization (ISO), reinforcing its 200kg seat load capacity that ensures durability and reliability of its premium products. Additionally, Uratex Monoblock holds local certifications from the Department of Trade and Industry (DTI) and the Bureau of Philippine Standards (BPS), and has secured certification from the Advertising Standards Council (ASC).

“Uratex Monoblock understands the unique needs of Filipinos, from accomplishing everyday tasks to pursuing hobbies, especially the passion of the younger generation for various activities including gaming. Our monobloc chairs are designed to provide unwavering support and reliability, ensuring that individuals seated, no matter how intense or long the hours required, enjoy comfort and style,” said Mr. Dindo Medina, Business Unit Director of Uratex Monoblock.

The latest “Bawal ang Marupok” video advertisement showcased the indomitable Filipino spirit, reminding viewers that when they feel weak and give in to even video games, Uratex remains strong and dependable with their superior products. With Uratex Monoblock, no game is too intense and no session is too long when you’ve got a seat that’s as ready for action as you are.

Uratex Monoblock offers a variety of classic chairs perfect for gaming, work, or hobbies, such as the 101 Classic Chair, Americana Chair, and Sofie Chair. Designed with a traditional Filipino style, these chairs are all durable and comfortable, fitting various home styles and personal tastes to ensure everyone can find the perfect match for their needs.

From left to right: Uratex Monoblock Classic 101 Chair, 1001 Americana Chair, & Sofie Chair

In addition to their classic chairs, Uratex Monoblock also provides lifestyle chairs such as the Brooklyn Chair, Marciana Chair, and Olympia Chair. These stylish and comfortable seating options are ideal for gaming, work, or hobbies. Whether you're looking for something timeless or modern, Uratex Monoblock has a chair to suit your preferences.

From left to right: Uratex Monoblock Charlotte Bistro Chair, Marciana Chair, & Olympia Armchair

Can you relate to the intensity of gaming? Watch the "Laro" video on Facebook, Instagram, YouTube, and TikTok to see how Uratex Monoblock stands up to the challenge–from family fun to serious gaming sessions. For more information on Uratex and its products, visit https://uratex.com.ph/collections/monoblocs.

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