Ace your makeup skills during quarantine

Life in lockdown has given us plenty of opportunities to master new skills. If you’re eager to learn but don’t know where to start, why not take a page from Ever Bilena, the country’s leading cosmetics brand, and follow their makeup tips and techniques so you can come out looking young and fresh, post lockdown.

Natural flush

While you can’t get that bronzed skin from an excursion to the beach this summer, you can still achieve a natural flush with the EB Blush Rush or the EB Matte Color Sticks.

EB Blush Rush

The EB Blush Rush has a watery-gel consistency with roll-on applicator while the EB Matte Color Stick is creamy matte in consistency, making both products easy to blend on your cheeks, eyes and lips.

EB Matte Color Sticks

For a sun-kissed glow, strategically apply on points of the face where the sun hits most, such as the cheeks, nose and a little above the brows. Blend with your ring finger (remember to thoroughly wash your hands regularly/before applying makeup) to sink the product naturally into the skin.

Upgrade the look by adding faux freckles using brown eyeliner. Before doing so, set your tint with powder then dot your nose and cheeks with the eyeliner. With your ring finger, tap over the top to blend and make it look more natural.

Daytime to nighttime makeup with three basic shades 

Ever Bilena’s Chocolate Palette

Eye makeup can be intimidating or overwhelming, especially for beginners. But the great thing about makeup is it allows you to have fun and experiment with different looks. A great product to start with is the basic shades of Ever Bilena’s Chocolate Palette. Apply medium shade brown all over the lid and lower lash line. With your pinkie, press into the lightest color in the palette and apply on to the inner corners to open up the eyes. Take your look from daytime to nighttime by patting on the darkest shade of brown on the outer crease of the eyes and then blend.

Ace these simple makeup techniques to make your everyday look flawless, even while at home, using these products available on Ever Bilena’s official page on Lazada (www.lazada.com.ph). Blush Rush and Color Matte Sticks are sold in bundles in all available shades. To know more makeup tips, visit Ever Bilena’s official Facebook page (@everbilenacosmetics) and Instagram (@everbilenaofficial).

Glaiza de Castro gives us lady lessons

One of actress Glaiza de Castro’s recent discoveries is that the blood of a Katipunero runs in her veins. 

“One of my ancestors from my father’s side was part of the Katipunan but more on the music and arts side,” she gleefully shares during a shoot as the brand ambassador for EB Advance, the premium line of the country’s leading cosmetics brand Ever Bilena. “When I found out about it, everything suddenly clicked. I like exploring, not only in my roles and my travels, but also with my hair and makeup. I like seeing different sides of me.”

Not surprisingly, Glaiza was especially chosen to be the brand’s newest endorser because of her fiery personality. “She speaks her mind. She takes on very challenging roles. She’s for women’s rights. And with the brand being more vocal about this direction, we wanted someone who is an embodiment of that,” shares EB Advance brand manager Creole David.   

Glaiza admits her desire to standout in the entertainment industry has earned both praise and criticism from the public. “People sometimes misinterpret me, especially since I’m not good at masking my emotions. But I’ve been in this industry more than half of my life and I’ve learned to ignore criticisms that won’t help me grow as a person.”  

What really matters for her is to encourage women to be more fearless in expressing their individuality. “It takes a lot of guts, the right principle and mindset para sabihin mo sa sarili mo na, ‘ah bahala kayo gagawin ko ‘to kasi alam ko eto yung tama.’ Those are the women that I really admire.” 

A powerful viewpoint that fits perfectly with the message of EB Advance’s newest digital campaign featuring Glaiza (seen here: https://www.facebook.com/watch/?v=613707152426939 ). In the video, a narrator gives “lady lessons,” enumerating each: “One: Sit properly. Two: Be dainty. Three: Do as you’re told. Four: be modest about your looks. Five: Express yourself but not too much.” Meanwhile, a montage of Glaiza can be seen defying each lesson. The video ends with, “What makes a lady? Absolutely anything.”   

The video also featured EB Advance products such as EB Advance Lip Define Matte Matic Lipstick, EB Advance Uncover 2 Palette, EB Advance Lash Define, EB Advance Glow Out Highlighter, and EB Advance LTD Liquid Lipstick, which were used to highlight the actress' striking features.

As Glaiza, a modern Filipina, explores more makeup product choices, the campaign gives a sneak peak of new products to be anticipated from EB Advance: EB Advance Eyeconic Eyeshadow, a six-pan eyeshadow palette designed to create multiple day to night looks; and EB Advance BB Stick Foundation, a medium, buildable to full, coverage stick base with a matte finish. 

With the help of EB Advance, Glaiza believes that women are slowly learning to set their own rules and are re-defining how to be a modern-day woman. 

To learn more about EB Advance, its products and endorsers, visit Ever Bilena’s website, www.everbilena.com.ph, Facebook page, https://www.facebook.com/EBAdvance and Instagram https://www.instagram.com/ebadvance/.

How to pull off the “no makeup” makeup look

Catriona Gray is wearing the Ever Bilena's Matte Nude Lipstick in Dolce

Looking your best natural self does not need expensive skin treatments or regular trips to the salon. The secret lies in confidence coupled with a few essential makeup products to sport the barely-there makeup look. 

The country’s leading cosmetics brand, Ever Bilena, shares some useful tips and essential makeup products to keep in your makeup bag to pull off the “no makeup” makeup look: 

Tip #1: Wash, rinse, moisturize 

To truly achieve the all-natural makeup, forego the foundation. Instead, prep the skin by cleansing it with your preferred facial wash then exfoliate to brighten and smoothen your complexion. Finish off with a moisturizer and sunscreen so that you face is protected and fully hydrated. 

Tip #2: Conceal 

The trick to a healthy and fresh complexion is spot-concealing any blemishes and redness using your concealer brush. However, for dark circles, use your ring finger to pat on the concealer as it has the lightest pressure. 

Tip #3: Groom the brows and lashes 

One way of opening up the eyes is by grooming the brows. This way, you only need to brush up the brow hairs using a spoolie or brow mascara and you’re good to go. Add definition to the lashes by swiping it with mascara. 

Tip #4: Choose shades that are close to your skin color 

For bright, wide-awake eyes, apply eye shadow that’s close to your skin tone. Your safest bet is light brown. Gently apply shadow from the lash line and blend upwards, fading as it gets closer to your brow. 

For cheeks, cream blush easily gives the natural-looking glow. With a synthetic brush or your fingers, apply blush on the apples of the cheeks and blend upward toward hairline. This makeup trick instantly makes you look youthful. 

Tip #5: Go for Ever Bilena’s Matte Nude Lipstick 

The last step to complete the barely-there makeup look is a good nude lipstick. Luckily, Ever Bilena offers a new line of matte nude lipsticks where each stick is infused with antioxidants and moisturizer so the lips feel soft, smooth and supple despite the matte formula. Retailing at P165, it comes in six colors namely Dolce, Amore, Fia, Bellissima, Caramello and Baci. Each shade is perfect for different skin tones. 

Looking your best natural self is easily achievable with the help of Ever Bilena. Products are available at any Ever Bilena counters at leading supermarkets, drugstores, convenience stores and department stores nationwide. To learn more about Ever Bilena and its products, visit Ever Bilena’s website, www.everbilena.com.ph, and Facebook page, www.facebook.com/everbilenacosmetics and Instagram https://www.instagram.com/everbilenaofficial/  .

Kris Aquino, the main brand ambassador of Ever Bilena shares her secret

Dioceldo Sy, CEO of Ever Bilena and the "main" ambassador Kris Aquino

Today January 27, 2018 the "Queen of All Media" and "The people of the Year" awardee Kris Aquino partners with Philippines' iconic brand and the country's no.1 color cosmetics retail company, Ever Bilena.

Ever Bilena's success is built on credibility and that is what the newest ambassador brings. Over the years, the brand has evolved along with its growing market by providing fresh and trendy color cosmetics to women of different lifestyles. They have been in the business for 35 years ( whoa! I was only 3yo then). Not only is Ever Bilena the leader in color cosmetics but also it is a Filipino brand. (I should be proud! We should love local brands 😍) My mom and I are #EB ladies,btw.

Contract signing

Video link : https://m.facebook.com/story.php?story_fbid=10156028051559556&id=621014555

Like most retail products, Ever Bilena is facing a new generation of users. "Makeup trends, such as fashionable colors, change  so quickly because of social media and online platforms. We welcome this challenge with innovative products for everyone who wants to be beautiful and confident," says Ever Bilena CEO Dioceldo Sy.

As the newest ambassador for the cosmetics brand the "Queen of All Media" is all set to try Ever Bilena's over 1000 (!!!) products. From eye shadows, mascaras, BB creams and concealers, to fragrances, lipsticks, palettes and tools, makeup lovers can expect a lot of excitement from the partnership.

"Looking good is no longer a luxury," said Sy. Ever Bilena's products are affordable 👌 (swak na swak sa budget), but known to be of high quality and trusted by generations. "It's easy to make money, but it's very hard to earn credibility, which should always be the foundation and capital of any business," Sy said.

During the Q&A,  Kris Aquino shares makeup tips...

1. Swatch - test the product first to know if you are "hiyang" or if there'll be allergic reactions before buying and the best part to swatch is on the neck. 

2. Hoard - if you found something that you really love and suits you ... hoard na !

3. Lippies -  lippies can last for up to 3 years( average) as long as it is still sealed and not placed on direct sunlight

4. Go to a professional and ask help to fix your kilay (eyebrows), because we all know that #KilayIsLife. "Kapag maganda ang kilay mo, kahit wala kang kahit ano sa mukha... maganda ka na.", says Kris.

Let's talk about B-E-A-U-T-Y

Beauty quotes/tips from Kris:

1. Beauty comes from not engaging to negativity. 👌

2. Beauty is making other people feel good about themselves. 😍

3. Ageing gracefully is important.

   a. Take care of your skin by avoiding the sun between 10am-2pm. 

   b. Drink lotsa  water!!! Did you know that Kris drinks 5 liters of water a day? Yes, it's true. Watch the interview here . 

4. Appreciating your flaws and highlighting what you know is good about you. 

Lessons she learned from the late President Cory Aquino, her mom:

1. Half- no debts. Huwag umutang!

2. Everything is temporary. - when the times are tough you know that dadaan yun. But when the times are good, savor every minute of it, coz it's not gonna last forever.

3. Your children come first. - make time for what matters most. Learn what to prioritize.

4. Be good to the people who work for you and support you. -treat your people well, so there will be loyalty. Give them due respect .

5. Power of prayer - do not stop praying. Anytime, anything good happens to your life make sure to thank God and share the blessings. 

6. Choose your battles wisely. 

To learn more about Ever Bilena and its brands, visit www.everbilena.com.ph, https://careline.com.ph/ and http://blackwater.com.ph 

Fb video https://m.facebook.com/story.php?story_fbid=10156028061944556&id=621014555

My obligatory photo 😘

Show your winning moves , win 50,000 and be the next EB Naturals dance craze

Gather your friends, put on your dancing shoes and show your winning moves at the “EB Naturals Gandang Natural, Puting Natural” Dance Contest.”

HOW TO JOIN?

📌 form a dance group with four (4) to ten (10) members

📌 create a video showcasing your own dance choreography using the official “Gandang EB Naturals,

Puting Natural” jingle. 

📌 The two-minute video must include any EB Naturals soap or skin care product. 

📌The video must be clear. Daylight shooting is highly recommended. 

📌Upload the video on the Facebook account of the group representative together with the hashtag

#GandangEBNaturalsPutingNatural and the complete list of dance group members.

✔ All members must also like the EB Natural’s official Facebook page. Entries must be submitted by November 30.

📌The representative must also register online by sending a dance group photo in PDF format and the YouTube and Facebook links of the dance video, via email to ebnaturalsmktg@gmail.com with the subject: “Gandang EB Naturals Puting Natural Dance Craze (Online Registration).” Senders will receive notification once entry is valid. 

✔✔✔Grand prize winner will receive P50,000 in cash and P20,000 worth of EB Naturals products. The winning choreography will be the official dance move of the “Gandang EB Naturals, Putting Natural” jingle.

The criteria for judging are :

Creativity 50%

Performance level 40%

Facebook and Youtube Impact 10%.

Give your best move and be the next dance craze! To know more about Ever Bilena Naturals and its products, visit their website, www.everbilena.com.ph, and Facebook page, https://www.facebook.com/ebnaturals/ 

Achieve Bold Beauty looks with Ever Bilena

Tired of the usual feminine and muted make-up looks? Step out of your comfort zone and go for something adventurous, fun, and vibrant! Take a page or two with the following make-up pegs from the Bold Beauty event hosted by Ever Bilena, the country’s leading cosmetics brand, and Ever Bilena Advance, its premium product line. 

Here’s how you can achieve the looks that make-up fanatics chose to interpret in the Bold Beauty event using only Ever Bilena and Ever Bilena Advance products:

90’s Beauties

90's beauties was one of many featured looks for the Bold Beauty event as donned by Luie Magbanua

Do an upgrade of the grunge make-up that defined the 1990s. Shade your eyelids with the Ever Bilena Eyeshadow Palette in Brown, line them with the Ever Bilena All Day Eyeliner Pen, and finish off your smoky eyes with Ever Bilena Thicklash Mascara. Of course, the 1990s face is never complete without a dark-colored lip shade, so go swipe on Ever Bilena Luxe Lipstick in Diva.

Berry Burst

Take inspiration from the bright candy hues found in nature with shades of the Ever Bilena Eyeshadow Palette in Pink for the eyes. Add a little definition to your peepers with Ever Bilena Superlash Mascara in Black, and complete the look with the Ever Bilena Matte Lipstick Vivid Violet. 

Color Shift

Amateur make-up artist Marlyn Ocampo goes all-out with the "Color Switch" look

It’s all about rainbow-colored style with Color Shift! Play around with the EB Advance 5 Shades Eyeshadow in Rainbow Blaze for the eyes, upper bones of your cheeks, and tips of your lips. Use the EB Advance Blush Duo in Golden Goddess for a naturally rosy glow. Polish it off with the EB Advance Supreme Lipstick in Kylie on your lips. 

Sunrise Pink

This show-stopper highlights the cheeks by applying a generous amount of Ever Bilena Cheek Blush in Shy from the apples of the cheek up to the temples. Let other parts of the face flatter this glowing look by using Ever Bilena Matic Brow Liner in Earth for the eyebrows and Ever Bilena Matte Lipstick in Skin for the lips.

Igari

Make-up enthusiast Glenda Candedeir tries the "Igari" by Ever Bilena

A popular, striking make-up look in Japan that is also known as “hang-over make-up,” Igari’s secret lies in the use of blush. To achieve this look, simply blend out EB Advance Cheek Color in Poppy and EB Advance Blush Duo in Summer in an inverted triangle shape from under the eyes down to the cheeks. Top off your Igari look with the EB Advance LTD Liquid Lipstick in Skinny Dip.

To know more about Ever Bilena, visit www.everbilena.com.ph, and follow www.facebook.com/everbilenacosmetics. 

To know more about Ever Bilena Advance and its products, visit Ever Bilena’s website, www.everbilena.com.ph, and follow www.facebook.com/EBAdvance.