Love is in the Air at SM Supermalls in the East!

Embrace love and let it blossom at SM City East Ortigas

This Valentine's Day, SM Supermalls in the East is the ultimate destination for celebrating love in all its forms. Whether you're a couple, a family, a group of friends, flying solo, or even furparents we've got something special in store for you at SM City East Ortigas, SM City Taytay, SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Angono and SM Center Antipolo Downtown.  

Couples find love and laughter while playing the claw machine at World of Fun SM City Taytay.

Couples: Celebrate love with a special date at SM.  Enjoy a romantic dinner with various restos you can choose from, try La Casetta de Britt at SM City Taytay for an Authentic Italian taste while Mary Grace at SM City Marikina, SM City East Ortigas and SM City Masinag gives an intimate ambiance for couples.  Catch the latest blockbuster at SM Cinema, and don't forget to capture your sweet moments at the Valentine-themed photo area, serenaded by live music from our talented buskers!

Capture love with family and friends at SM City Masinag’s photo area

Families: Spread the love with the whole family at SM. Enjoy a delicious meal together at Yakimix SM City Masinag, Vikings at SM City Marikina or Botejyu at SM City San Mateo, bond over exciting games at SM City East Ortigas Tom’s World and World of Fun at SM Center Angono, or watch a heartwarming family movie at SM City East Ortigas and SM City Marikina’s Director’s Club. 

Enjoy sweet Valentine-themed treats with your friends.  Get these heart-shaped donuts from Krispy Kreme at SM Center Angono.

Pick blind boxes with your loved ones and open them together this Valentine’s Day.  Grab yours at Fullybooked SM City East Ortigas.

Friends: Celebrate your friendship this Valentine's Day and catch up over coffee at Krispy Kreme SM Center Angono or grab a bite at Pizza Hut SM City Taytay and SM City San Mateo, enjoy blindbox-hunting and unboxing at Fullybooked SM City East Ortigas, or challenge each other to a friendly competition at a game of billiards at the Game Park in SM City East Ortigas. Create new memories and don’t forget to capture it at Life Four Cuts at SM Center Angono, SM City Masinag, SM City San Mateo and SM City Taytay. 

Treat yourself or someone special to some beautiful blooms from SM City Marikina this Valentine's Day.

Express your love with chocolates from SM Center Antipolo Downtown and keep things sweet for your Valentine or your Galentine

Treat yourself or someone else like a princess with Silverworks from SM City Masinag

Pamper yourself this Valentines and get that lash fix at Hey Sugar in SM City Taytay, SM City Marikina, SM City San Mateo and SM Center Angono.

Singles: Embrace self-love this Valentine's Day at SM. Treat yourself to a relaxing spa day at Hey Sugar SM City Taytay, SM Center Angono, SM City San Mateo or SM City Marikina, indulge in your favorite comfort food – Kyukyu Ramen at SM Center Antipolo Downtown and grab yourself a bouquet of flowers from MSME merchants at your favorite SM Malls in the East.  Discover new interests at SM City East Ortigas and join Moss Escapes’ workshop on making miniature landscape terrarium or simply enjoy a leisurely stroll around the mall, enjoying the lovely music of our Valentine's Day buskers.

Get your otter half this Made for Each Otter mugs from Starbucks

Pet Lovers:  Show your furry friends some love this Valentine's Day!   Look out for pet-friendly activities, photo booths, and even special treats for your beloved companions at Pet Express SM City Masinag, SM City Taytay, SM City East Ortigas and SM City Marikina or simply enjoy play time at Paw Park at SM City East Ortigas, SM City Masinag, SM City San Mateo and SM City Taytay.

Here's a glimpse of what awaits you at SM Supermalls in the East:

* Dining Deals: Enjoy special Valentine's Day menus and promotions at participating restaurants.

* Cinema Specials: Catch the latest romantic comedies and dramas at SM Cinema.

* Arcade Fun: Challenge your loved ones to exciting games and win amazing prizes.

* Photo Opportunities: Capture your sweet moments at our Valentine's-themed photo booths and photo areas.

* Gift Ideas: Find the perfect Valentine's Day gift for your loved ones at our diverse retail shops.

* Special Events: Look out for special Valentine's Day events and performances happening at our malls, including our pet-friendly celebrations!

* Live Music: Enjoy the romantic and festive atmosphere with live performances from our Valentine's Day buskers.

Visit SM Supermalls in the East this Valentine's Day and experience a celebration of love like no other! 

Celebrate the Year of the Snake at SM Malls in the East!

SM Supermalls in the East invites everyone to usher in the Lunar New Year of the Wooden Snake with a vibrant celebration filled with good fortune, delicious treats, and exciting activities, experience the magic of Chinese New Year at SM City East Ortigas, SM City Taytay and SM Center Angono.

CNY Centerpiece: Immerse yourself in the festive spirit at the grand CNY centerpiece, adorned with vibrant colors and traditional symbols of prosperity and good fortune. Capture memorable photos with your loved ones amidst this stunning display. 

Pick the Lucky Ang Pao: Test your luck and grab a chance to win exciting prizes by picking the lucky ang pao. Filled with surprises and rewards, this interactive activity adds an extra layer of excitement to your CNY celebration.

Blind boxes: Unveil the mystery and anticipation with a collection of specially curated blind boxes featuring limited-edition CNY collectibles. Each box holds a surprise, adding an element of thrill to your shopping experience.  Visit Miniso SM City East Ortigas, SM City Taytay and SM Center Angono  

Wooden Snake Theme: Catch Chinese New Year’s Wooden Snake themed collectibles to celebrate and symbolize your prosperity and good fortune.   Check out Starbucks SM City Taytay, SM City East Ortigas and SM Center Angono and grab your Zodiac and Lunar New Year 2025 tumblers 

Dining: Indulge in a culinary journey with a diverse range of dining options, offering authentic Chinese delicacies and festive treats. From savory dim sum of SM City East Ortigas’ Chowking to a hearty meal sets from Savory at SM Center Angono and favorite Chinese food at SM City Taytay’s The Chinese Kitchen, satisfy your cravings and celebrate the New Year with delectable flavors. 

Lucky Color outfits: Dress to impress in the lucky colors of the year – red, gold, and green – to attract good fortune and positive energy. Explore the latest fashion trends at SM Supermalls and find the perfect outfit to ring in the New Year with style. 

Experience the Joy and Prosperity of Chinese New Year at SM Supermalls in the East.

The Magic of Christmas Has Arrived at SM Center Angono

Luca’s Beary Merry Christmas officially launched yesterday, October 24th, and it was a truly magical experience!  The SM Center Angono transformed into a winter wonderland, filled with festive cheer and the promise of holiday joy.

The centerpiece of the celebration was the stunning Luca’s Beary Merry Christmas display.  It's a captivating story of Luca and his friends, bringing the spirit of Christmas to life in a way that's sure to enchant everyone.  The display is absolutely breathtaking, and it's impossible not to feel the magic of the season as you walk through the mall.

The launch event was a whirlwind of excitement. The Ruthless Comrades dancers took to the stage, wowing the crowd with their incredible #SMagical moves.  The energy was electric as everyone counted down to the lighting ceremony, where Santa and his Elves made a grand entrance to illuminate the dazzling display.

The smiles on the children's faces were priceless as Santa and his Elves handed out gifts, spreading holiday cheer throughout the mall. 

And of course, no Christmas celebration is complete without a touch of giving.  The SM Bears of Joy campaign encourages shoppers to spread the joy by purchasing a pair of bears for only Php280, keeping one and donating the other to a chosen charity.  It's a beautiful way to share the spirit of Christmas with those in need. 

Luca’s Beary Merry Christmas is a truly special event that captures the essence of the holiday season.  If you haven't had a chance to experience this magical display, head over to SM Center Angono and let the spirit of Christmas fill your heart.

Tara, Kape! A Guide for Every Crew and Every Brew at SM Supermalls in the East

Calling all coffee lovers! SM Supermalls is your one-stop shop for every kind of coffee break, whether you're catching up with friends, fueling a study session, or unwinding solo. This guide will help you find the perfect cup and the ideal cafe for your coffee companion:

Catching Up with the Crew:

Friendly Faces, Lively Buzz: Head to established chains like Coffee Bean and Tea Leaf or Dunkin' at SM City East Ortigas. Their spacious seating areas and familiar menus are ideal for catching up with a group of friends. Share stories over classic brews or indulge in flavored lattes and grab a box of donuts for a sweet group treat.

Fueling Focus with Officemates:

Power Up, Huddle Up: For a more focused catch-up with colleagues, head to a cafe with ample seating and reliable Wi-Fi. Starbucks at SM City Taytay is a familiar favorite, offering a variety of coffees, teas, and light bites to fuel your brainstorming session.

Team meetings over coffee at Starbucks SM City Taytay

Deep Dives with Your Confidant:

Quiet Corners, Big Conversations: Escape the crowds and seek a haven at cafes like J.Co and Ethel Flour Confections. These hidden gems often have a warm, intimate ambiance and well-trained baristas who can guide you towards unique coffee experiences. Discuss life's big questions over a slow pour-over coffee or a pot of shared herbal tea.

Calming vibe at Ethel Flour Confections at the Ground Level of SM City East Ortigas

Solo Sips for Self-Care:

Me-Time with a Minimalist Vibe: Recharge and reconnect with yourself at a tranquil cafe like Zullo Coffee and Loaf at SM Center Angono or Honey Glaze Bakery & Kitchen at SM City Taytay. Their clean aesthetic and focus on ethically sourced beans create a space for quiet reflection. Order a single-origin brew to savor the unique flavors and pair it with a healthy granola bar for a mindful solo break.

Me time at Zullo Coffee and Loaf at SM Center Angono: Indulge in a good book or catch up on your thoughts while you sip on their expertly brewed coffee. It's a moment of pure relaxation and self-care just for you.

Senior Citizen Social Hour:

Relaxation and Camaraderie: For a relaxed social experience, consider BBK Bibingka and Coffee. Their comfortable seating and familiar atmosphere are perfect for catching up with fellow seniors over a cup of senior citizen discounted coffee. Enjoy their signature bibingka for a delightful afternoon treat.

Students on a Budget:

Caffeine Fix without Breaking the Bank: Fuel your studies at a student-friendly cafe like Mcdonald’s McCafe. Their affordable coffee selections and grab-and-go snacks are perfect for budget-conscious students. Pair Cereal Milk Iced Latte with a delicious apple pie for a quick and satisfying study break.

McCafé by McDonald's offers delicious coffee at student-friendly prices, making it a perfect choice for busy mornings or afternoon pick-me-ups.

On-the-Go Coffee Cravings:

Quick Pick-Me-Up: For those constantly on the move, Krispy Kreme at SM Center Angono offers convenient coffee pick-up options. Don't forget to grab a breakfast donut for a complete on-the-go meal.

Krispy Kreme offers a quick and delicious caffeine fix on-the-go. Grab a cup of their signature coffee and you're good to conquer your day.

Bonus Tip: Take advantage of SM Supermall promotions at SM Malls Online. Download the app and get special deals on coffee and making your coffee break even more enjoyable. Remember, the perfect cup isn't just about the coffee itself. It's about the company you keep and the memories you create. So grab your coffee crew and let the good times brew! Tara, Kape at SM Supermalls!

Celebrating the Modern Dad: A Father's Day Gift Guide at SM Supermalls in the East

This Father's Day, honor the versatile modern dad who excels in balancing work, family, hobbies, and style. Explore this gift guide filled with thoughtful ideas to express your gratitude for all that Dad does, featuring essential finds available at the East's premier shopping destinations – SM City East Ortigas, SM City Taytay, and SM Center Angono.

Fits for the Modern Man:

Athleisure Chic: Dads on the go need comfortable yet stylish clothes. Think performance fabrics in joggers, polos, and zip-up hoodies available at Surplus shop.

Tech-Savvy Dads: Consider tech-integrated clothing with hidden pockets for phones or earbuds, or a water-resistant parka available at Uniqlo SM City East Ortigas.

Time is of the essence: watches with colored dials that suits Dads fits are perfect.  Get Seiko watches at The SM Store SM City Taytay and SM City East Ortigas.

Visit Regatta SM City Taytay and SM City East Ortigas for that cool and comfy fits perfect for active and stylish Dads

Gadgets Dads Will Love:

Functional Must-Haves: A noise-cancelling headset for focused work calls, a portable charger for on-the-go dads, or a smart fitness tracker to keep him on top of his health goals from Mi store at SM City East Ortigas.

Keeping Dad's Ride in Top Shape:

Car Care Essentials: A detailing kit for a professional-looking finish, a portable jump starter for unexpected situations, or a wireless car charger for a clutter-free console.

Sneaker Trends for Dad:

Dad Sneakers: chunky, retro-inspired sneakers are both comfortable and trendy.

Performance Running Shoes: For the dad who loves to jog or hit the gym, a good pair of running shoes is essential. Grab these at Toby’s SM Center Angono.

Let Dad move with ease with these Adidas trainers available at SM City East Ortigas and SM City Taytay SM Store and Toby’s SM Center Angono

Self-care for Dads:

Skin essentials: Pampering the skin are also for Dads.  Cleanse, tone and moisturize with basic skin care for Men from Y.O.U. available at Watsons.

Lift dad’s spirit and lift his skin care game with Y.O.U. available at Watsons SM City East Ortigas, SM City Taytay and SM Center Angono

Finding His Rhythm:

Musical Muse: For the musically inclined dad, reignite his passion with a new instrument or some music accessories. Whether it's a sleek electric guitar, a portable keyboard for composing on the go, or a high-quality pair of headphones to truly immerse himself in music, a gift that caters to his creativity will be sure to resonate.

Make music with Dad and let him enjoy this electronic drum kit from Lazer at SM City Taytay.

Gaming for Grown-Ups:

Immersive Adventures: Virtual Reality games offer a whole new world of gaming experiences.

Competitive Spirit: Online multiplayer games provide opportunities for Dad to bond with friends and family, even if they're miles apart.

Best Gift is Quality Time:

Treat your Super Dads with the best meal for your Father’s Day quality time.  Treat him to his fave Filipino cuisine at SM Center Angono’s Kuya J’s or to his Italian taste at SM City Taytay’s La Casetta de Britt.  Satisfy his Japanese palette at SM City East Ortigas’ Botejyu.  Don’t forget to download SM Malls Online app to discover more Father’s Day deals and exclusive offers from participating restaurants.

Bonus Tip: Personalize your gift! Add a custom inscription to a gadget, create a framed photo collage of father-child memories, or write a heartfelt card expressing your appreciation.

With this guide and a little creativity, you're sure to find the perfect gift to celebrate the Super Dads!