Women on Fire 2025: Empowering Women, Building Resilient Communities

The iconic SM Mall of Asia Globe lights up in purple to celebrate gender equality, together with SM Cares, United Nations Philippines, and the Philippine Commission for Women.

In recognition of National Women’s Month and Fire Prevention Month, SM Cares launched Women on Fire, a celebration of the remarkable leadership, strength, courage, and resilience of women in fire prevention, disaster response, and community safety. Through collaboration with key government agencies and private organizations, Women on Fire served as a platform for education, awareness, and empowerment, reaching over 25,000 participants across all initiatives.

SM Cares, in partnership with the United Nations Philippines and the Philippine Commission on Women (PCW), kicked off Women’s Month on February 28 with the Purple Illumination Ceremony, lighting up the SM Mall of Asia (MOA) Globe and mall façades nationwide. As a globally recognized symbol of justice, dignity, and women’s rights, the color purple marked the start of National Women’s Month in the Philippines, reinforcing SM’s commitment to gender equality and empowerment.

SM Megamall’s Time Sculpture turns purple in support of women empowerment.

Shoppers at SM North Edsa walk through the display at the LED Tunnel, a striking tribute to gender equality and women’s resilience.

Strengthening Preparedness and Safety

A key highlight of the campaign was Women on Fire, which recognized female firefighters, emergency responders, and community leaders for their role in safety, fire prevention and disaster preparedness. On March 4, 2025, SM Cares and the Bureau of Fire Protection (BFP) conducted the 4th SM & BFP Nationwide Simultaneous Fire Drill across SM malls nationwide, with SM Mall of Asia as the main venue. Hundreds of registered participants took part in the Fire Square Roadshow, engaging in fire safety demonstrations and interactive training sessions to strengthen preparedness.

"Women are at the forefront of resilience. Through ‘Women on Fire,’ we celebrate and honor their contributions and reaffirm our commitment to gender-inclusive safety efforts," said Atty. Pearly Joan Turley, SM Supermalls Senior Assistant Vice President of the Corporate Compliance Group and SM Cares Program Director for Women.

A  female mall-goer tries the fire fighter’s protective uniform at the Fire Square Roadshow of the Bureau of Fire Protection (BFP).

Students from the Philippine College of Criminology participate in the Fire Square Roadshow of the Bureau of Fire Protection (BFP).

Women in Resilience: Empowering Women as Leaders in Disaster Preparedness and Community Building

On March 5, 2025, SM Cares and the Philippine Commission on Women (PCW) led the 2025 National Women’s Month Celebration Kickoff at SM Mall of Asia. The event, centered on the theme “Babae sa Lahat ng Sektor, Aangat ang Bukas sa Bagong Pilipinas”, aimed to empower women across various sectors, particularly those from marginalized communities. Its activities included gender equality discussions on women’s rights and leadership, a trade fair showcasing products from women-led MSMEs and free services such as medical check-ups, legal consultations and livelihood support. 

Meanwhile, the Women LEAD Forum, co-hosted by the Department of the Interior and Local Government (DILG) and SM Cares, emphasized the crucial role of women at the barangay and grassroots levels in disaster resilience. The discussion underscored how women-led initiatives strengthen community preparedness and serve as models for national climate and disaster resilience programs.

On Day 2 with PCW, SM Prime Vice President Jessica Bianca Sy emphasizes the significance of empowering women in our communities.

The celebration also highlights the launch of the 50th Anniversary coffee table book, entitled as “From HerStory and Beyond: Five Decades of the Philippine Commission on Women”. 

On Day 3 with DILG, the panel discussion moderated by United States Agency for International Development (USAID) Specialist for the Urban Connect Project Crystal Eunice Dela Cruz, highlights the significance of women’s leadership.

Pasay City Mayor Emi Calixto-Rubiano (center) receives the DILG Certificate of Appreciation for Advancing Women’s Leadership for Community Resilience.

SM Cares Champions Safe and Inclusive Spaces with Safe Spaces Act Orientation

To reinforce its commitment to creating safe environments, SM Cares held the 3rd Nationwide Safe Spaces Act Orientation on March 4 and 6, engaging more than 12,000 participants across 86 SM malls nationwide. This initiative educated students, employees, tenants, and security personnel on the importance of maintaining harassment-free spaces in malls and workplaces.

SM Supermalls holds the 3rd Nationwide Orientation on the Safe Spaces Act with in the photo: Philippine Commission on Women (PCW) Officer in Charge Executive Director Nharleen Santos-Millar, SM Supermalls Senior Assistant Vice President (VP) of the Corporate Compliance Group (CCG) Atty. Pearly Joan Turley, PCW former Executive Director Atty. Khay Ann Magundayao-Borlado, SM Supermalls VP for CCG Liza Silerio, together with SM Supermalls security and janitorial personnel.

For more updates on SM Cares' initiatives, visit the official website or follow @SMCaresOfficial on social media.

Converge Celebrates Women's Month with a Greener Future

Converge has conducted a tree planting activity in Sitio Sapangbato in Angeles, Pampanga, in celebration of Women’s Month, led by the mentors and mentees from its women leadership program, Grace Under Pressure: MentorSHE.

More than their ability to nurture families, women also carry the power to foster communities and drive positive change through their leadership in various movements and advocacy efforts.

This was beautifully exemplified during a recent tree-planting activity organized by leading fiber broadband and technology provider Converge ICT Solutions Inc. in celebration of Women’s Month, with the mentors and mentees from its women’s leadership program, Grace Under Pressure: MentorSHE, leading the way.

Braving the scorching heat, around 30 employees came together to plant 1,000 mandarin, and coffee seedlings in Sitio Sapangbato, Angeles, Pampanga, supporting the local government's Watershed Reforestation Program.

Giving back to the planet is one of the pillars of the sustainability commitments of Converge. To achieve this, the company collaborates with various organizations to conduct sustainability initiatives such as tree planting and waste management initiatives. 

“We kicked off Women’s Month with this initiative to not only protect the environment but also demonstrate our commitment to the communities we serve,” said Converge VP and Head of Corporate Communications and Public Relations Jay-Anne Encarnado, who is one of the mentors of MentorSHE who volunteered for the activity. “As leaders, we must excel in our professional roles while showing our dedication to sustainability and community welfare.”

The tree-planting project contributes to protecting the watershed – which regulates water supply in nearby communities – and at the same time, creating sustainable livelihood opportunities for farmers in the area. 

Reflecting on the fulfillment that comes from such work, MentorSHE mentor and Converge VP and Head of System & Process Improvement Mel Cabase said, “It’s fulfilling to contribute to the environment, not just for our generation but for the future. We hope the trees will flourish and contribute to a healthier environment for the next generation.” 

Around 30 employees came together to sow 1,000 mandarin and coffee seedlings, supporting the local government's Watershed Reforestation Program and the livelihood of farmers in the area. 

For Converge Head of Global Network Operations Center (NOC) and mentee Donna Villanueva, her volunteer experience was transformative in different ways. “This is my first time to participate in an outdoor activity of the company and I don't think this will be the last. Aside from being an eye-opener in terms of our climate, this also helped me physically as I was able to move around and exercise. It's a breath of fresh air after a week of work in the office.”

Soon, Converge is set to return to the area to plant an additional 1,350 seedlings for the second batch.

Anchored on one of its sustainability pillars which regards giving back to the planet, Converge partnered with the Energy Development Corporation (EDC) last December to also sow around 600 seedlings of the critically endangered Philippine teak in Lobo, Batangas. 

Gifts For Every Kind of Women at SM Center Pulilan

While our love for the special women in our lives knows no season, it’s safe to say that there are certain occasions that best describe how much they mean to us. This Women’s Month, SM Center Pulilan serves as your guide to expressing your love through gifts. Take a closer look and check which among these treasures perfectly fit the best women in your life.       

For the Fashionista

Women's trendy clothes at ForMe

Bagel Girl's stylistic accessories

Because the term “women” is often associated with style, SM Center Pulilan makes room for ForMe, a unique fashion brand that caters to all must-have items for ladies, including trendy bottoms and dresses as well as modern footwear. To complement the look, check out Bagel Girl, a concept store that offers trendy girl accessories fit for any occasion.        

For a Homebody 

Classy velvet bench in different hues available at HSTex Home

HStex Home's animal deishned ottoman makes an adorable accent to any room 

If she’s a certified “hermit,” HStex Home at SM Center Pulilan is a perfect place to bring her with. The store has an extensive and updated collection ranging from accent chairs, stylish storage stools, multi-functional tables, uniquely designed ottomans, edgy couches, and velvet benches. They also offer outdoor sets, camping chairs, and foldable pet houses, among others.

For the Beauty Queen

Book a pamper session at AiNails and Body Talk

When it comes to self-care, there are a lot of spa-worthy options to choose from at SM Center Pulilan. Book her a visit to AiNails and Body Talk, Gwiyomi Gluta Spa, or Skin Station. If she’s into revamping her looks and style, an appointment at David’s Salon might also be a great idea.

For the Tech-Savvy

The Loop by Power Mac Center offers the best in gadgets

Ladies turned tech geeks will love The Loop by Power Mac Center at SM Center Pulilan. It’s the perfect time to gift her those dream gadgets, as the store offers the latest iPhone, MAC, iPad, Watch, TV, audio, and accessories.

For the Fitness Enthusiasts

Gift the gift of fitness and avail a membership plan at Danbhels Fitness Gym

Support her fitness goals and plan a visit to Sports Central. The store offers great discounts on high-quality sports and fitness gear she would love. You may also go all out and avail yourself of a membership plan at Danbhels Fitness Gym to kickstart her fitness journey. This all-in-one fitness, fully air-conditioned gym is equipped with clean facilities and modern heavy-duty equipment. Furthermore, Danbhels Fitness Gym also offers personal coaching for members who want to fully achieve their fitness goals.

Let these thoughtful gifts serve as a reminder of how much we value our queens this Women’s Month. For updates and offers dedicated for the month of March, visit the mall’s official Facebook page at https://www.facebook.com/smcenterpulilan.

Own Your Shine: A Women's Month Celebration at SM Malls in the East

March is all about celebrating the strength, beauty, and brilliance of women, and SM Malls in the East—Angono, Antipolo Downtown, East Ortigas, Marikina, Masinag, San Mateo, and Taytay—are rolling out the red carpet for every queen to treat herself! Step into your own "Youniverse" where self-love, style, and empowerment take center stage. Whether you’re looking to refresh your wardrobe, indulge in self-care, or enjoy a well-deserved day of leisure, the malls have something special just for you. 

Glow Up & Stand Out

Build a lookbook of feminine and stylish pieces that are proudly Filipino-made from Unica Hija at SM City Marikina

Dainty pieces to mix and match for your next Sunday tea party with amigas from Bayo at SM City Masinag

Pretty girls hydrate in pretty flasks from Aquaflask in SM Center Angono

Take that healthy stride while wearing this lovely lavender sneaker from World Balance in SM Center Angono

Choose the sunnies that suit best your face shape from OJO Eyewear SM City Masinag

Start your self-love journey with a fabulous new look! Refresh your wardrobe with stylish pieces from For Me, Unica Hija, Surplus, and Bayo, then complete your ensemble with trendy accessories from SM Store. Stay hydrated in style with a pretty pastel AquaFlask, and step up your fashion game with chic yet comfy sneakers from World Balance. Top off your look with fashionable eyewear from Ideal Vision and OJO Eyewear—because confidence starts with how you express yourself!

Pamper and Unwind

Treat yourself to well-deserved self-care this Women’s Month at Nailaholics SM City San Mateo

Flaunt that skin glow after treatment from K Skin SM City East Ortigas

Every queen deserves a little pampering. Step into relaxation with a soothing massage or a refreshing mani-pedi at Nailaholics, and let the stress melt away. Whether you opt for a rejuvenating facial at K Skin or a painless waxing for smoother, hair-free skin at Hey Sugar, you’re in for a luxurious treat that will leave you feeling refreshed and radiant.

Savor Every Moment

Cheers to juicy conversations over caffeine with your best woman at ZUS Coffee SM City Masinag

There’s nothing like bonding over coffee and conversations with your girlfriends! Treat yourself to the best caffeine mix to your liking at Coffee Bean & Tea Leaf and ZUS Coffee while catching up over a cozy coffee date. Whether you’re sipping on a handcrafted brew or indulging in a sweet pastry, these moments of joy and connection make every sip even more special.

Shop for Self-Care & Wellness

Volumize and moisturize hair with this Urban Pink Grapefruit and Ginger conditioner from Watsons SM City San Mateo

Nourish hair with the wonders of biotin and resveratrol from Reservage Beauty Keratin Hair Booster from Healthy Options at SM City East Ortigas 

Happy Skin’s Jelly Blush not only flushes the cheeks with natural glow but nourishes the skin with Hyaluronic Acid, Niacinamide, and Aloe Barbadensis. Available at Happy Skin SM City Marikina.

Elevate your wellness game by shopping for must-have beauty and wellness finds at Watsons, Healthy Options, BLK, Happy Skin, and SM Beauty.  From skincare essentials to wellness products, SM Malls in the East have everything you need to keep that glow going all year long.

Shine Your Own Way

This Women’s Month, let SM Malls in the East be your ultimate self-care destination! Celebrate yourself, embrace your beauty, and own your shine with special treats, deals, and experiences made just for you because every woman deserves to feel empowered, appreciated, and absolutely fabulous!

Head to SM Center Angono, Antipolo Downtown, SM City East Ortigas, Marikina, Masinag, San Mateo, and Taytay this March and make every moment about YOU.

Follow SM Supermalls for more updates and share your Women’s Month moments with us!

Ladies’ Luncheon for an Exciting Women's Month at SM Center Pulilan

Celebrate Women’s Month in full circle with fellow girlies who mattered in your life. Thinking how? Well, throwing a low-key yet well-thought-out ladies’ luncheon will somehow do. If you are in Bulacan, SM Center Pulilan might be a perfect place to visit. Here's a rundown of three of the most exciting restaurants where the squad can spend that much-awaited reunion.

EC Cafe | Restaurant

This newest Instagrammable café in SM Center Pulilan offers a diverse menu curated to cater to any groups and occasions. Get ready for a total culinary delight as EC Café serves a round-the-clock menu such as an all-day breakfast, classic pasta recipes, main course meals, premium steaks, and desserts. Of course, there is house wine, classic and international cocktails, as well as crafted hot and cold drinks that are guaranteed crowd favorites in EC Café.

Your girls will be happy to know that aside from offering a delectable gastronomic journey, EC Café comes with aesthetic interiors and cozy ambience that lets diners create a lasting memory with food, and companions.

Brew x Press

Brew x Press is a homegrown brand collectively known for their affordable coffee, cacao, and food crafted with care and passion. If it’s your first time dropping by the place, you might as well try their bestseller treats that include Pork Steak or Carbonara, New York Cheesecake and Walnut Fudge Brownies for dessert, or Strawberry Soda, Chocolate Spoon Classic, and Affogato for drinks. Come experience Brew x Press located at the second level of SM Center Pulilan.

David’s Tea House 

If you, ladies, are into a sumptuous Chinese feast, look no further, as David’s Tea House is finally within reach. Located at the ground level of SM Center Pulilan, David's Tea House is now open to serve authentic Chinese cuisine. From savory dumplings to classic noodles, every bite is a taste of tradition!

The table is ready. Have an exciting ladies’ luncheon only at SM Center Pulilan. For updates on events and activities related to Women’s Month, check out https://www.facebook.com/smcenterpulilan on Facebook. 

A Feast Fit For Queens: Savor Empowering Flavors This Women's Month at SM

This Women’s Month, it’s time to dine like the queens we are—bold, vibrant, and unstoppable! Whether you’re fueling ambition, indulging in well-deserved sweetness, or making mindful choices for a healthier glow, SM Supermalls has a table set just for you. Gather your besties, treat yourself, and savor every bite of empowerment with these must-try flavors:  

SAVOR HEARTY MEALS THAT FUEL AMBITION 

For the go-getters who mean business—both in life and at the dining table—SM has dining spots to match your drive. Power through your day with a satisfying meal at Botejyu in SM City Valenzuela, or take a well-deserved break at Banapple in SM City Grand Central, where good food meets great conversations.

SWEET TREATS THAT SPARK JOY 

No celebration is complete without a little indulgence! Satisfy your sweet tooth at Famous Belgian Waffle in SM Center Sangandaan, where golden, crisp waffles come oozing with luscious fillings—perfect for that mid-day pick-me-up. Craving something more local? BBK Bibingka Coffee, also in SM Center Sangandaan, elevates the classic bibingka with a modern twist, pairing it with coffee that’s as strong as the women we celebrate.  

HEALTHY CHOICES THAT KEEP YOU GLOWING  

Wellness queens, we see you! Stay on top of your game with fresh and nutritious options at SaladStop! in SM City Grand Central, where every bowl is packed with vibrant greens, lean proteins, and bold flavors. Need something light yet satisfying? Subway in SM City Grand Central serves up customizable sandwiches and wraps that keep you feeling good while on the go.  

And because no Women’s Month feast is complete without a photo op, don’t forget to strike a pose at SM’s Women’s Month Instagram spot! Snap a groupie with your besties, capture your glowing smiles, and make every moment count.  

This month, eat well, celebrate loud, and own your crown—only at SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela!