Box-Office Queen Kathryn Bernardo and Global Fashion Icon Heart Evangelista Unite for Uratex’s 55th Anniversary

Kathryn Bernardo and Heart Evangelista, two universally beloved actresses, unite for the 55th anniversary of Uratex Philippines. 

As two of the brightest stars in the local constellation, they are the powerhouse endorsers of the country’s leading foam manufacturer, which has been consistently recognized by Reader's Digest with 14 consecutive Platinum Awards in the mattress category.

Kathryn is the face of the Uratex Classic Line while Heart fronts the Premium Line. 

“Kathryn is a highly influential and marketable celebrity in the Philippines, particularly among the younger generations (Gen Y and Z). She is well loved by Filipino households and commands a significant presence in the broader mass market, making her the perfect fit to endorse Uratex’s top-selling classic mattresses,” explains Stephen Cheng-Lee, the Sleep Business Unit director. 

Offering products that help enrich lives and create meaningful moments such as mattresses, pillows, toppers, and so much more in its 55 years of existence, Uratex remains committed to providing comfort through its products and services.

“We are proud to only get brand ambassadors who are actual Uratex users and Kathryn has been a Uratex user since she was very young. This is also the reason why ‘It’s always been U, Uratex’ is our campaign slogan for our brand ambassadors this year,” adds Cheng-Lee, 

“I have many childhood memories with Uratex. Growing up I’ve been using Uratex, and up until now. I remember when I was still a kid, we would go to our parents’ room. My siblings and I have all these foldable mattresses, and we always loved to sleep in one room,” Kathryn recalls her initial encounters with Uratex. 

The box-office queen adds: “So every night, we would bring our mattress and lay them down and the next day, fold them. So that was our routine growing up when we were still in Nueva Ecija. Up until now, in our new house in Manila, and before Uratex even offered me to be their ambassadress, Uratex has always been my bed. I swear!”

So when Uratex offered her to be one of its powerhouse endorsers, Kathryn didn't hesitate to accept it. 

“I said yes, naturally. I grew up with the brand. I think with all Filipinos, no one doesn’t know Uratex. It’s a brand that we trust,” Kathryn says. “It gives us a sense of comfort that we always look forward to going home to sleep knowing that we would feel relaxed. So, yes, there’s no reason to say No to Uratex.”  

On the other hand, Uratex is truly honored to have global fashion icon and Kapuso actress Heart Evangelista promoting the importance of a good night’s sleep for all. 

“Our long relationship with Heart has undeniably played a pivotal role in amplifying our commitment to promoting healthy sleep habits. With our current collaboration through the #ItsAlwaysBeenU campaign, we’re hoping to influence more people to prioritize their well-being through quality sleep,” says Peachy Medina, Managing Director.

“I've been part of the Uratex family for a solid four years. And let me tell you, it's been a wonderful journey. As someone who’s after classy comfort all the way, Uratex has become my go-to, the one I trust above all. It's like my mattress soulmate, always delivering on the cozy vibes because it’s the real deal in comfort and quality,” Heart enthuses. 

As a longtime ambassadress, Heart Evangelista supports Uratex in sharing the value of having a good night’s sleep for its #ItsAlwaysBeenU campaign.

“Getting good sleep is very important to me. It’s like giving my brain a beauty rest and it keeps me looking and feeling fabulous despite having a busy schedule! So for me, quality sleep is not just a necessity; it’s the secret ingredient to my daily glam routine,” says Heart. 

What gives Heart the best sleep she could ever wish for is the Uratex Premium Touch Viscoluxe. It is made of Smart Reflex® pocket springs that cleverly adjust to the body’s every move. It also has Senso Memory® foam that conforms to the shape of the body, distributes weight evenly, and helps alleviate pressure points. Its Power Edge® support foam provides a supportive seating edge. 

The Premium Touch Viscoluxe uses a mattress cover made from Tencel®, a natural cellulosic fiber that regulates moisture and body temperature. Its fabric is treated with Sanitized® which effectively protects against the growth of bacteria, odor, mildew, and dust mites, keeping the mattress clean and hypoallergenic. 

“It’s hard to choose which Uratex product is my favorite because I love all of them. But, if I have to pick a favorite, it would be the Premium Touch Viscoluxe— it's been my sleep companion for a while now because it keeps me super comfy at night,” Heart says.

As for future collaborations, Heart has some exciting news: “I’m currently working on some exciting stuff with Uratex and I honestly can't wait to spill all the details with you soon.”

Uratex’s quality products for sleeping have been consistently recognized as a Trusted Brand in the mattress category by the Reader’s Digest Awards. Uratex has won this award for 14 consecutive years, including the 2023 edition.

To learn more about Uratex and its products, visit www.uratex.com.ph. You may also follow /UratexPhilippines on Facebook, and @uratex_ph on Instagram for updates and upcoming promos.

Special Edition Designer Can series launched as Rebisco celebrates Filipino artistry and food

One of the most iconic fixtures in a Filipino home is the Rebisco Assorted Biscuits Tin Can — that multi-colored can of snacks that generations have always loved. Through the years, Rebisco products have become a part of Filipino tradition — a pasalubong lovingly carried to waiting family members in many homecomings; a favorite merienda fare; a much-loved snack passed around during family gatherings, big and small. A silent witness to the evolution of Filipino lifestyles, Rebisco Assorted Biscuits continues to be a Pinoy favorite, standing the test of time.

As Rebisco celebrates its 55th year anniversary, the brand collaborated with 4 local artists to create artworks specifical for the launch of the new Special Edition Designer Cans. L-R: Noric Ng, Rebisco Vice-President of Operations; Lady Luzano-Cruz, Category Manager; Roel Obemio, Artist; Migs Villanueva, Artist; Heart Evangelista, Host and Rebisco Ambassador; Lulu dela Peña, Marketing Communications Head; Chico Garcia, Host; Aris Bagtas, Artist; Joseph Bañez, Artist; Katherine Simundo, Rebisco Vice-President of Marketing

A fresh take on a Filipino classic

As it marks its 55th anniversary, Rebisco takes its humble tin can to the next level by partnering with renowned Filipino contemporary artists to create the Rebisco Special Edition Designer Cans.

These works of art aim to showcase the rich history and evolution of the brand, while using the can itself as a vehicle of expression.

The growth of Rebisco parallels that of the Filipino culture. Over the past 55 years, Rebisco has grown into a formidable brand, thanks to the Filipino’s undying love and support, allowing it to grow into what it is today. As a fledgling company, Rebisco started with very simple offerings of biscuits and crackers packed into a can with images of the biscuits. Over time, the packaging evolved, soon showcasing family-themed art works as well.

By realizing that their snacks are deeply ingrained into the Filipino way of life, Rebisco celebrates its anniversary by launching their newest special edition designer tin can, which serves as a canvas on which the Filipino story is printed. These miniature versions are designed to show how Rebisco is intertwined with the Filipino story, as captured in food practices and traditions illustrated by four highly acclaimed artists. In doing so, the well-loved tin can evolves into a canvas that fulfills the brand’s vision to recognize the work and talent of Filipino artists. 

Rebisco launches the new special edition designer can series, featuring the artworks of 4 local artist. The green can showcases the paintings made by Aris Bagtas. 

Visualizing the rich local flavor

Beautifully using the tin can as the canvas through which they can capture local color are four of the country’s talented contemporary artists - Migs Villanueva, Aris Bagtas, Roel Obemio, and Joseph Banez. By collaborating with Rebisco, they aim to shine the light on Filipino artistry and culture in a tradition that Rebisco has created.

Rebisco launches the new special edition designer can series, featuring the artworks of 4 local artist. The blue can showcases the paintings made by Migs Villanueva 

Migs Villanueva, a Palanca-awardee visual artist, uses bold pastel colors and wanderlust compositions to invite Filipinos to see their own childhood experiences in her works. Aris Bagtas shows the Filipinos' identity through his folk, religious and abstract works, inspiring people to create a country where family values, traits and traditions are not forgotten. Roel Obemio, a member of the famed Saturday Group, uses storybook characters and Filipino family-oriented imagery that convey whimsy and fantasy. Joseph "Otep” Bañez, who made his own brand of Filipino Pop-Social Realism that took the market by storm, creates detailed renditions combined with playful colors and hilarious settings.

Alongside these artists, celebrity and visual artist Heart Evangelista-Escudero plus radio DJ Chico Garcia celebrated the launch as official event hosts for this prestigious event.

Rebisco launches the new special edition designer can series, featuring the artworks of 4 local artist. The red can showcases the paintings made by Roel Obemio.

This project’s new masterpieces are featured on the tin can’s outer packaging. There are four sets of special edition designer cans, and inside are assorted premium biscuits, crackers, cookies and wafers – all-time favorites that people love to snack on and share. Retailing for php175.00 SRP, these are now available at leading supermarkets nationwide, namely Robinsons, Puregold, Waltermart, Rustans, and Shopwise. Starting November 15, 2018, you can also buy online via www.honestbee.ph.

Rebisco launches the new special edition designer can series, featuring the artworks of 4 local artist. The yellow can showcases the paintings made by Joseph Bañez. 

“Every Pinoy family has a story to tell and through the years, we make these stories come to life through our products. Rebisco’s Special Edition Designer Cans support local not only through taste, but through art. We at Rebisco believe that life is a constant journey of growing and refining who we are. Thus, we find a new twist to an old product to rekindle interest for it while continuing our tradition to let the tin can serve as an art canvas that tells the stories and values of Filipino families,” said Ms. Lulu dela Peña, the Marketing Communications Head of Rebisco.

Indeed, Rebisco’s Special Edition Designer Can will once again be part of the Filipino heritage. What are you waiting for? Express your support for local by gifting your family and friends with Rebisco’s special edition designer cans, and share with them a taste of our rich Filipino culture. 

Caritas Manila Holds Celebrity Bazaar on October 18

Caritas Manila will hold its second Celebrity Bazaar on October 18, Thursday from 1-10pm on the 2nd level of the Mega Atrium of SM Megamall.  Entrance fee is P500 per person. 

The bazaar will feature pre-loved luxury items up for sale from generous celebrity donors Heart Evangelista, Alden Richards, Ruffa Gutierrez, Dr. Vicki Bello, Scarlet Snow Belo, Cristalle Bello, Bang Pineda, Teacher Georcelle, Toni Gonzaga, Zsa Zsa Padilla, Vice Ganda, Iza Calzado, Divine Lee, Jinkee Pacquiao, Manny Pacquiao and premier designers Michael Cinco and Cary Santiago. Heart Evangelista is this year’s Event Ambassador.

Proceeds from this year’s bazaar will benefit the Youth Servant Leadership and Education Program (YSLEP) of Caritas Manila. The program sends and supports less fortunate but deserving students nationwide to their college or university of choice.       

The first Caritas Manila Celebrity Bazaar was held 2 years ago with former Miss Universe Pia Wurtzbach as Event Ambassador. The bazaar earned enough funds to support 5,000 YSLEP Scholars. 

At any given time, there are between 3,000 to 5,000 YSLEP scholars nationwide. Figures show that providing a youth a college or vocational degree gives him a 98 per cent chance of helping his family overcome poverty.

“We at Caritas Manila are so grateful for the generosity and enthusiasm of these celebrities to help YSLEP scholars,” comments Fr. Anton CT Pascual, Caritas Manila Executive Director.  Their assistance will go a long way in proving education and support can help realize the potentials of our future leaders coming from the ranks of the poor.”

 “To date, more than 10,000 YSLEP scholars have graduated from college and vocational schools nationwide especially from the poorest provinces.”

Caritas Manila is one of the biggest non-profit organizations in the country led by its chairman, Cardinal Luis Antonio Tagle.

For more information, visit Caritas Manila at 2002 Jesus Street, Pandacan, Manila or call 562-0020 to 25, email caritas_manila@yahoo.com, or log on to www.caritasmanila.org.ph.