Jollibee's Jolly Spaghetti : Classic sweet- sarap goodness

New Jollibee TVC captures the tamis-linamnam deliciousness of a classic favorite

Laking Jolly Spaghetti ka ba? Me?... yes! And my kids as well. :-) 

Jollibee, the Philippines’ number one fast-food brand, has always been the dining destination of choice among Filipino kids and kids-at-heart.

The latest TV commercial for the best-selling Jolly Spaghetti, which began airing on March 26, 2017, features the British-Filipino child star Xia Vigor enjoying the product and how its timelessly appealing tamis-linamnam flavor will always bring out the jolly kid in everyone.

Last April 22, 2017 , Xia, the latest celebrity endorser to join the ever-growing Jollibee family was given an official welcome in a media media event held at Jollibee Biopolis Macapagal. Invited attendees were given a jolly treat with passes to DreamPlay, a DreamWorks-themed activity center at the City of Dreams Parañaque.

Host Lisa Litton and Luis Berba,Jollibee Brand Manager

“Since its launch nearly four decades ago, the Jolly Spaghetti has remained a favorite among Filipino children from different generations and walks of life,” said Luis Berba, Jollibee Brand Manager. “Our newest TVC illustrates that unforgettable sweet-sarap feeling that Pinoys get whenever they eat Jolly Spaghetti. It’s like being a jolly  kid again, when every moment is filled with fun, good food, and the company of our loved ones.”

Lisa Litton can't contain her fondness towards the adorable and jolly kid,Xia

"Xia's genuine love for Jolly Spaghetti and her cheerful and articulate personality are why we believe she's the best choice as kid endorsers of our product." added Berba.

Despite the recent national and global attention the young child actress has been getting through a slew of succesful TV shows and viral videos, Xia remains to be like any other Pinoy child. She loves spending time with her family and, of course, eating at Jollibee.

Xia with the G-force

“I like swimming and watching movies with my Mommy and kuya,” the child actress said. “Even when I wasn’t in showbiz yet, Jollibee has always been my favorite place to eat Jolly Spaghetti with my Mommy, kuya, and cousins.”

When asked why she loves the Jolly Spaghetti, the adorable Xia gamely answered. “I love it because sweet-sarap, tamis-linamnam siya talaga and it has a lot of hotdogs and cheese. Sana more kids like me will keep eating and enjoy  Jolly Spaghetti!”

The Pinoy spaghetti

Jollibee pioneered the introduction of the sweet-style spaghetti in the Philippines. The brand took all the basic elements of a spaghetti dish and elevated it into a treat that Pinoys will definitely love. The rich tomato sauce is carefully seasoned to achieve peak tamis-linamnamgoodness. Generous amounts of beefy and juicy hotdog slices are added in for a filling meal. Finally, creamy shreds of cheese are sprinkled on top to complete the one-of-a-kind Jolly Spaghetti taste.

“The Jolly Spaghetti is the Pinoy spaghetti,” added Berba. “Our recipe is tailored to fit the Pinoy palate, which leans toward the sweeter side. It also has that well-rounded flavor that delights the taste buds. Jolly Spaghetti has become a comfort food for many Pinoys and it evokes all those wonderful memories of childhood.”

Enjoy the best-tasting, sweet-sarap Jolly Spaghetti for only P50.00 Solo and P55.00 for the value meal with drink.. This sweet-sarap treat is available in all Jollibee stores nationwide and through #87000 Jollibee Delivery.

WATCH Jollibee executives as they groove with nakaka LSS sweet-sarap jingle. :-)

#ProudJollyKid

Xia Vigor stars Jollibee’s Jolly Spaghetti’s sweet-sarap dance in new made-for-digital video

Xia Vigor

The best tasting, sweet-sarap Jolly Spaghetti has been known to bring out the joyful kid in both kids and the kids at heart.  Jollibee recently uploaded a made-for-digital video featuring its newest endorser, multi-talented child star Xia Vigor, leading the Jollibee sweet-sarap dance.

Starring in Jolly Spaghetti’s latest TV commercial that aired last March 26, the expanded made-for-digital version of the TVC shows how the sweet-sarap taste of Jolly Spaghetti brings out the jolly kid in everyone. The video also features the new Jolly Spaghetti jingle and dance.

Jollibee AVP for Marketing Kent Mariano said, “The new Jolly Spaghetti digital video  captures what Jolly Spaghetti means to a lot of people. Its sweet-sarap goodness lets kids enjoy being kids while bringing out the kid in us adults. It simply shows there is a Jolly Spaghetti kid in all of us.”

For Xia, Jolly Spaghetti is the best because of its deliciously sweet-sarap sauce and generous serving of hotdog and cheese, always a welcome treat for her after rehearsals and teleserye shoots.

“It’s always fun to eat my favorite spaghetti in the world! I hope more kids like me at mga mommy and daddy nila will continue to enjoy sweet-sarap goodness of Jolly Spaghetti!” she said.

Dance to the sweet-sarap tune by simply enjoying the sweet-sarap taste of Jolly Spaghetti for only P50.00 solo and P55.00 for the Value Meal with drink. Available in all Jollibee stores nationwide and through #8-7000 Jollibee Delivery.