Friday, April 29, 2016

Finesse : An Enduring Hair Care Brand for those with Problematic Hair

While hair style trends, brands have come and go, Finesse has remained consistent in delivering its promise of providing hair care solutions for those people with problematic hair. With its wide range of hair care and styling products, consumers can choose which care and styling product suits them best according to hair type and needs.

Both its Care and Styling ranges are now equipped with ACTIVE PROTEINS (Silk and Soy) that deeply penetrates hair for visibly softer, silky, smooth and easy to style hair. It provides added conditioning and shine; strengthening hair, helping to prevent split ends.

No Frizz. No Fuzz. Just Finesse.


Moisturizing Range for Dry, Coarse or Damaged Hair - Finesse replenishes natural moisture leaving hair silky, soft and manageable.

Available in : Shampoo, Conditioner, 2 in 1 shampoo & conditioner 384ml

Voluminizing Range for Fine, Thin Hair - Finesse leaves hair clean, full and silky soft witjout the build up.

Available in : Shampoo, Conditioner 384ml

Normal/Texture Enhancing Range for All Hair Types - Finesse leaves hair clean, shiny, manageable and better protected against future damage.

Available in : Shampoo, Conditioner, 2 in 1 shampoo & conditioner 384ml


Extra Hold Hairspray - For touchable, all day jold to set your hairstyle

Available in : Aerosol 7oz., Non Aerosol 8.5oz

Maximum Hold Hairspray - For touchable, all day hold for hairstyles that demand superior control

Available in : Aerosol 7oz., Non Aerosol 8.5oz.

Curl Defining Mousse - For silky soft definition for even the curliest of hair.

Available in 7oz. bottle

Volumnizing Mousse - For added body and all day hold for even the flattest of hair

Available in 7oz. bottle

Extra Control Mousse - For added body and all day hold for all hair types.

Available in 7oz. bottle

Shampoo & Conditioners P267.75
2 in 1 Shampoo & Conditioners P274.75
Mousse P288.75
Hairspray P288.75

My hair care haul ♥

Follow Finesse on Facebook : Finesse Hair Care

Tuesday, April 26, 2016

EAU THERMALE AVENE Exhibit Takes SM Aura By Storm

Last March 14-20, SM Aura Premier held its Beauty Fair that features your favorite beauty brands at awesome and discounted prices. The week-long exhibit was highlighted by a weekend sale that gave shoppers as high as 70% discount.

Eau Thermale Avène, the leading dermo-cosmetic brand in Europe, can be considered the star of the show as its booth was the busiest. Avene exhibited its various line of skin care that ranges from Sun Care, Hypersensitive, Skin Care, Cleanance, Essentials, Dry Skin and Anti-Aging. The booth was accented by a posh flower wall design that acted as a photo wall for all visitors.

Other main attractions include free facial, skin analysis and derma consultation done by board-certified dermatologists. Shoppers including beauty and lifestyle bloggers Krish Enrique-Rai and Edward Santos visited the booth and checked out Avene’s products.

Krish Enriqur-Rai, blogger of Bonita Feminista

“When I was invited in an Avene event that happened in Salon Beauvoir, I had the chance to check out the product and was so impressed about the results. Since then, I became a fan of Avene” said beauty blogger Krish Enrique-Rai, blogger of Bonita Feminista.

Edward Santos, lifestyle blogger

Lifestyle blogger Edward Santos also shared the same experience with Avene. “I was introduced to Avene late last year when I reviewed the Avene Cleanance. I love the product and I immediately got hooked. That is why when I learned about this exhibit, I knew I had to be here so I can also check out Avene’s other product line” shared Santos, lifestyle blogger,

The week-long exhibit also featured an Instaroid photo box where Avene booth visitors enjoyed using this latest technology where guests gets to instantly print their smartphone pictures.

“We thank all our loyal customers for supporting our activities. We look forward to do more events so that our market can be able to experience Avene’s wide range of beauty products in a most memorable and fun way. We are now preparing for a special summer event happening in the beautiful island of Boracay and we expect everyone who will attend the annual Laboracay festivities to visit our booth. We will exhibit our latest product, Eau Thermale Avene Cleanance Solaire SPF50, so you can enjoy the summer sun without breaking out .” said Harry Tsai, the General Manager of Karihome Inc. official distributor of Avène products here in the Philippines.

Monday, April 25, 2016

IMMAP launches the country’s first Digital Congress: The Power of X

To celebrate its 10th anniversary this year, the Internet and Mobile Marketing Association of the Philippines (IMMAP), the premier organization of digital marketing professionals in the country, will hold the first “IMMAP Digital Congress” or IMMAP DigiCon to encourage practitioners to amp up their skills in the rapidly evolving digital industry.

Carrying the theme “The Power of X: Digital Multiplied,” the IMMAP DigiCon fuses together other regular digital marketing conferences such as the Mobile Marketing Summit, Digital Commerce Summit and the IMMAP Summit into one grand event that is expected to draw around 3,000 delegates from various industries across the country.

Participants at the IMMAP DigiCon will gain the opportunity to listen to content provided by powerhouse experts and acknowledged regional and global thought leaders in the field of digital marketing. A total of 100 speakers representing the various sectors of digital marketing’s diverse ecosystem will enlighten delegates on 10 tracks of topics: “Branding and Marketing,” “Content and Distribution,” “Start-Ups,” “The Digital Creative,” “Social and Search,” “eCommerce and Payments,” “The Digital Agency,” “CRM, Data and Analytics,” “Research and Measurement,” and “Media and Ad Networks.” 

Included in the speaker lineup for the IMMAP DigiCon are Steve Kalifowitz, Twitter’s Head of Brand Strategy and Advocacy for Asia Pacific and Middle East and North Africa (APAC-MENA); Sunita Kaur, Spotify’s Managing Director for Asia; Ryan Morales, Head of Consumer Marketing for Google Southeast Asia; Eleanne Hattis, Head of Asia Pacific Sales for Waze; and Sandhia Devanathan, Head for eCommerce, Financial Services for Travel, Southeast Asia, for Facebook eCommerce, among others.

Other highlights of the IMMAP DigiCon will be a Trade Exhibit that will showcase digital commerce and other impressive and innovative technology solutions, and the Boomerang Awards, which celebrates the most effective and creative digital marketing campaigns developed and produced over the last year.

Ms. Margot Torres, IMMAP President
Photo (c) Rejj Sibayan
“We have long dreamt of establishing the country’s first digital congress, and now it’s finally happening after months of planning and painstaking work. We would like to thank the IMMAP DigiCon management committee for putting together this milestone event for our association’s 10th anniversary, and we’re looking forward to a successful event,” says Margot Torres, IMMAP President.

Mr. Eduardo Mapa Jr, IMMAP Vice President and DigiCon-in-Charge
Photo (c) Rejj Sibayan
For his part, IMMAP Vice President and DigiCon Director-in-Charge Eduardo Mapa, Jr. said, “The array of speakers gathers the best of the best, the brightest of minds when it comes to digital marketing. We are glad that they are willing to speak during this event to help spread the word on the importance of digital marketing and, eventually, help transform the marketing landscape to make it even more vibrant and dynamic in the 21st Century.”

Mr. Donald Lim, co-founder of IMMAP and Overall Chairman of the IMMAP DIgicon
Photo (c) Rejj Sibayan
“What we are preparing for is the establishment of what we call a ‘digital economy.’ It is slowly and surely happening so everyone, whether in the traditional or digital marketing industries, should be able to embrace it and witness it. Our goal in digital marketing is to complement the tenets of marketing and hopefully transform and bring it to a whole new level. The road is tough, acceptance from companies is trickling, but we are moving forward. We hope that our event will help achieve that goal,” explains Donald Lim, co-founder of IMMAP and overall Chairman of the IMMAP DigiCon.

The first “IMMAP DigiCon, The Power of X: Digital Multiplied,” will be held on October 10-12, 2016 at the Philippine International Convention Center, Vicente Sotto Street, Cultural Center of the Philippines Complex, Pasay City. For more information and other event mechanics, go to or

Hotel Sogo Reinvents Brand for Barkada, Family Event and All Types of Celebrations, Beefs up Doctors on Wheels Program and Launches Digital Film

Hotel Sogo, the largest hotel chain in the Philippines, beefs up its Go! Go! Sogo promo encouraging barkadas and couples to patronize the Hotel for bonding, relaxation, group study and for all types of celebrations with the family!

Last April 23, I was favored to attend Hotel Sogo's Thanksgiving Media Party. It was held at the Skybar Bar Grill and Restaurant. Traditional and Social Media were there.

Hotel Sogo boasts of exquisite features and comfort at affordable rates! Families can enjoy free Wi-Fi access, cable TV with in-house movie channel, digital music system, 24-hour food and beverage service among the hotel’s most popular amenities.

Ms. Sue Germiniano, Hotel Sogo, Marketing Manager

In our series of recent TV and radio commercials, we let our customers know that Hotel Sogo is for EVERYBODY, for all OCCASIONS and for all walks of life,” said Sue Geminiano, Hotel Sogo, Marketing Manager.

The promo also highlights the hotel’s accessibility, high-quality and affordable service. Hotel Sogo is also known for having courteous, well trained and hospitable employees for its continuous trainings and seminars at their House Hospitality Training School called Hotel Management Institute of the Philippines. 

Coinciding with its promo, Hotel Sogo extends help through Doctors on Wheels (DOW) Program, by providing free medical consultations and medications to under-served communities throughout the country. 

The DOW is a mobile medical bus equipped and furnished with four examining beds, 10 examining chairs, medical/examination lights and other equipment used for medical missions across the country. The DOW is staffed by volunteer doctors, social workers, nurses, pharmacists and Hotel Sogo personnel.

“Hotel Sogo has always believed in being of service to the Filipino, not only to the patrons of our hotels, but especially to the underprivileged community. Since Hotel Sogo started its operation, Hotel Sogo has strived and has been committed to delivering important service to the Filipinos,” added Ms. Geminiano. Since the inception of DOW in 2015, about 3000 indigent residents have already benefitted from the program. 

Moreover, this May, Hotel Sogo is launching its first ever Digital Film Contest for amateur and professional film makers throughout the country. The contest aims to help individuals convey their creativity and imaginations through Digital Films. 

Three entries will be chosen as winners and will receive P100,000(1st Prize), P70,000 (2nd prize) and P50,000 (3rd prize). Mechanics and guidelines will be released this May for interested film makers. 

To find out more about Hotel Sogo and its events and promos, log on to or like/follow them on Facebook (, Twitter (#hotelsogo) and Instagram ( ).

--- PR 

Thursday, April 21, 2016

Summerventures 101: What You Need to Know about Sunscreen

Sunscreen is arguably the number one skincare product associated with summer. As the sun shines brighter, temperature goes higher, and the days become longer, it's best to be prepared and protect your skin the best way you can.
Not many people, however, know what is written on the sunscreen label. To make the most of your time under the sun, here are a few things to know about your favorite sunscreen lotion.

The UVB Rays
Most people think that the Sun Protection Factor is everything there is to check in a sunblock-- and it does count a lot. The SPF measures the product's ability to block UVB rays, which are related to sunburn and skin cancer.
SPF, however, only measures UVB rays. It does not have much effectiveness when it comes to UVA rays.

The UVA Rays
UVA is often the most misunderstood part of sunscreen formulations. This is present every day, and can penetrate through glass windows. Much like UVB, it is also linked to higher risk of skin cancer. Unlike UVB, however, UVA does not get filtered by the ozone.
UVA doesn't cause sunburn, but it can lead to skin darkening and aging, as the rays penetrate deeper into hte skin, affecting the collagen.
Dermplus sunscreens, for example, protect against both UVA and UVB rays, giving you complete sun protection in one go.

The SPF number measures how well a sunscreen protects against UVB rays. If your skin would normally burn after staying 10 minutes under the sun, using an SPF 15 sunscreen would allow you stay out under the sun for about 150 minutes (a factor of 15 times longer) without burning your skin.
However, it does not mean that an SPF 15 sunscreen is half as effective as an SPF 30. The difference in the SPF numbers also takes into account UVB filtering capabilities.
SPF 15 can filter about 93% of UVB rays, SPF 30 about 97%, SPF 50 about 98%, and so on. The type you choose depends on your skin tone, how sensitive your skin is to the heat, and how easily you get color on your skin.

Dermplus Sunscreen comes in different varieties to suit your needs. Whether you want an everyday sunscreen for indoor use, or one that will protect you when doing extreme outdoor activities, there's a product that's right for you.

The Right Amount
For the sunscreen to work as advertised, you have to apply a liberal amount on all exposed areas of the skin, and re-apply it every after two hours or when you feel it has worn off.
This summer, enjoy the best sunventures ensuring you get the most out of your sunscreen lotion.

Sunday, April 17, 2016

Feel Fresh and Pretty with Posh Nails Lemongrass-Ginger Treatments + GIVEAWAY!

Visiting a nail salon is quite often a pampering experience most especially for a full-time mom like me. 

As the summer heat takes its toll on the city, there's no reason for you to stop  feeling fresh and pretty.  Posh Nails introduces its latest treatment designed to pamper those hands and feet with the benefits of lemongrass and ginger. Yes! You read that right! Lemongrass and ginger. Ü

The essential oils from the refreshing lemongrass herb contain antioxidants and vitamins that prevent skin aging and pigmentation. It has also been found to have antifungal and antibacterial properties that prevent skin conditions. The soothing oils are used to minimize pores and act as a moisturizer against dry skin.

Ginger is a common spice for cooking, and it has been used in traditional medicine through the centuries. I know, because I cook and I drink ginger tea to help fight illnesses. It is said to have major anti-aging benefits, as it contains numerous anti-oxidant properties that prevent damage caused by free radicals in the environment. Ginger has been said to even out skin tones and improve elasticity for firmer, younger looking skin. In addition, invigorating ginger is used to reduce cellulite.

To get you summer-ready, the Posh Nails pampering package uses luxurious paraben-free Lemongrass Ginger Sugar Scrub to gently exfoliate rough skin, followed by a super-hydarting Lemongrass Ginger Moisture Mask that is rich in anti-oxidants and skin regenerating ingredients to soften, rejuvenate, and brighten skin to a glowing and youthful appearance while repairing skin damage. The Lemongrass Ginger Luxury Lotion is a hydrating product that helps restore dry/damaged skin to a healthy looking and feeling condition.

Photo CTTO

Last April 13, Posh Nails held the Bloggers Pamper Day on their 28th branch at The Mall of Asia. What started out as a small nail salon in Greenhills is now a preferred partner for pampering and prettifying those hands and feet. We were treated with their newest service- The Lemongrass Ginger Treatments.

See, feel amd smell the difference immediately. A must-try! ♥

Foot soak

The technician said that I don't have much dead skin/ calluses
Hehe. Maybe because I'm that vain, that's why!
Alaga sa lotion. Hehe

Lemongrass Ginger Sugar Scrub

Lemongrass Ginger Moisture Mask 

The mask is still on my legs while the technician
is doing my toenails (pedicure)


Tadaa!!!  Yellow won over blue!
My favorite color ♥

Yellow nail polish.
Yellow is the warm colour of the sun. Usually, girls who like yellow nails can enjoy even small pleasures of life, they have “bright and shiny” character and desire to share their positive energy with others. 
(Oh so me! ü )

The treatments are designed to stimulate the senses through gentle aromatheraphy, leaving it with intense hydration lasts for hours. The pampering experience is topped off with the application of nail polish, with a wide array of choices from handpicked products.

Posh Nails is a trusted and award-winning pampering brand, with highly-trained nail technicians using the best and latest treatments in a luxurious and relaxing setting. 

To find your nearest Posh Nails Salon location and to know more about their services and promos, visit their Facebook page, follow Posh Nails on Twitter or visit their website

When the amenities, services and nail technicians meet certain standards, the salon experience can be one of extreme indulgence. I must say, I had an extreme indulgence at Posh Nails. ♥

** The mommy bloggers Posh Nails treat was made possible with premium polish brands Orly, Zoya, and OPI, together with Finesse Shampoo, Banzai Japanese Buffet, and Jincos Printing & Copying Services.



As a special Mother's Day delight, Posh Nails is giving away special Lemongrass Ginger pampering packages on this blog! How cool is that?! (wink)

Treat your mom to a relaxing Posh Nails treatment or a special movie screening of the heartwarming Mother's Day comedy movie starring Julia Roberts ( i ♥ her), Jennifer Aniston and Kate Hudson on May 3, at the SM Megamall, 7pm

***Pampering packages is Valid for use within a period of one (1) month (from April 16 to May 16, 2016) at any Posh Nails Branch nationwide.

To join, just follow ALL the mechanics:

1. Follow Made It Through Mum on Facebook, Instagram and Twitter . LIKE the giveaway poster. 

2. Follow PoshNails on Facebook, Instagram,  Twitter and PoshNails SM MOA

3. Post a photo of you and your mom on Instagram OR SHARE THE POSTER. In your caption, write a letter (short/long) (English/Filipino) to your mom. Make sure your posts are set to PUBLIC.
    Note: I'm a clingy daughter, your captions must be heartwarming. Hehe ♥

4. Tag Me (not mention) with Hashtags #MITMTurns1 #MITMxPoshNails #MothersDayMoviePH #PoshNailsPamperDay

5. Tag 5 of your friends and ask them to join.

6. Comment your name, handle names in FB, IG and Twitter below.

* plus points if you recommend (Google+) this post. 

Good luck! ;) 

Announcement of winners will be on May 2. 


Wednesday, April 13, 2016

BlueWater Day Spa Launched The Twin Touch : Traditional Balinese Hand Bali Massage and Introduced Their New Ambassadors

Are you looking for a place to DE-STRESS; 
* after a workout, yoga session or hike? 
* or just after sitting in traffic all day?
* just need some "me-time" after a week's busy schedule?
* or just want to unwind together with your special someone? BlueWater Day Spa has got you covered.

BlueWater Day Spa is one of the country's leading chain of day spas. For years BWDS has been the day spa of choice for many as it offers a truly holistic approach to beauty and wellness. Aside from its enticing selection of pampering as welll a sliming and beauty treatments, BWDS has been able to maintain its lead by continuously coming up with new ways to keep its customers happy.

Last April 5, the company marked two wonderful milestones as it announced the addition of some of the country's most well-loved actresses to its roster of brand ambassadors as well as the launch of an exciting new service.

Held at the Luxent Hotel, BlueWater Day Spa prepared a relaxed yet fun afternoon, reflecting its long-time commitment to promoting a better awareness and understanding of the importance of wellness in today's more fast-paced world.

Guests at the event were composed of friends from the media as well as other BlueWater Day Spa partners, who were served qith delightful welcome drinks upon registration, setting the tone for a blissful afternoon.

Initially envisioned as a relaxing oasis, BlueWater Day Spa is a place where serenity wraps around you, comforting you amidst the chaos of city life. Hence, the program started off with the welcome remarks by Mr. Francis Simisim.

After putting together a wonderful selection of massage and relaxation services based on the best practices being used all over the world, BlueWater Day Spa has also built a good reputation by partnering with some of the country's most beautiful faces. BlueWater Day Spa's brand ambassadors have served as inspiring examples that in spite of being go-getters and achievers in their own right, it's imperative that they also make time to take care of their bodies to lead to a more fulfilling and balanced life.

Meet the fresh faces of BlueWater Day Spa

Ariella Arida And Fabio Ide host the event

As such, BlueWater Day Spa introduced its curtent line up of brand endorsers starting with the freshest faces from Mercator talent agency, which includes Brazilian heartthrob, Fabio Ide. 

The featured Mercator Models include Sam Ajdani (Mr. World 2015), Philippe Escalambre (Model), Mark McMahon (Actor/Model), Amadeo Leandro (International Model), Brent Javier (Model)

Photo (c) Rejj Sibayan 

Mercator Model Bianca Guidotti (Miss International 2014/ Beauty Queen)

Following the roster of models from Mercator, BlueWater Day Spa was happy to introduce the young and good looking talents from the Kapuso network – GMA-7, who are also part of BlueWater Day Spa’s roster of brand ambassadors. 

Mike Tan

Benjamin Alvez

Ervic Vijandre

Aljur Abrenica

Composed of Mike Tan, Ervic Vijandre, Benjamin Alves, and Aljur Abrenica, they are four of the hottest talents from the network, whose busy schedules need to be balanced with well-deserved me-time to keep them looking and feeling fresh.

Nikki Gil

For the third segment of its brand ambassadors, BlueWater Day Spa is excited to formally introduce and welcome, Nikki Gil as part of BlueWater Day Spa’s growing family. Nikki is equally elated to be one of BlueWater Day Spa’s brand ambassadors, saying how hard it was for her to find quiet time to recharge and be ready for the various challenges she faces at work. She thanked BWDS for being her haven and hideaway, a place where she can be alone and recharge. 

Chinita Princess Kim Chiu

Last but definitely not the least, BlueWater Day Spa is proud to welcome another well-known talent to its roster of brand ambassadors. Well-loved by many for her girl next door appeal, charm and beauty, Kim Chiu has been a favorite by fans as well as brands since she started in showbiz. As one of the most hardworking and highly-visible young actresses in the industry today, one might wonder how does Kim able to balance it all. 

This is why the invitation to become BlueWater Day Spa’s newest brand ambassador for its exciting new service is very timely for Kim, who is currently busy with her new soap on ABS-CBN called, "The Story of US" along with other important commitments. As the face of BlueWater Day Spa’s latest service the totally relaxing, traditional Balinese four hand massage, Kim invites guests to try this delightful new treatment, which promises ultimate relaxation. BlueWater Day Spa introduces new treatments with health benefits every year.

BlueWater Day Spa's Newest ambassador - Kim Chui

Actual demo of the newly launched 4Hand Balinese Massage
Photo CTTO

Be swept away into a relaxing dream world, while two therapists work in unison, perfectly coordinate on both sides of the body. BlueWater Day Spa is the first spa in the country to offer this treatment wherein guests will be able to experience the deeply restorative benefits of having two therapists working as one. BlueWater Day Spa invites everyone to submit themselves to the healing powers of four hands as tension is relieved and muscles stretched. It is indeed something worth trying out on your next visit to BlueWater Day Spa.

With so many announcements packed in one day, guests of the event were assured of many more exciting things lined up for BlueWater Day Spa for the year such as the special introductory price for the Traditional 4-Hand Balinese Massage. 

Bring your friends and family and treat them to a wonderful experience at BlueWater Day Spa and avail of their ongoing Summer Promo up to 50% off on selected treatments until May 31, 2016

Visit BlueWater Day Spa at Ortigas-Greenhills (Tel No 7278420), Makati (Tel No 8173126), Capitol Hills (Tel No 4730455), Eastwood City (Tel No 9151247), Cotabato City (Tel No 09228399751) and Naga City (09177391822). 

For franchise inquiries, you may contact them through 02-6951820. You may also connect with them through Instagram (@bluewater_day_spa), Twitter (@bluewaterdayspa) and Facebook (

Whether you're a globe-trotting rock star, silver-screen starlet or just dream of being one, get polished, primped and pampered at BlueWater Day Spa and start your journey to looking and feeling your best.

Can't wait to try their services especially the twin touch. Definitely a must-try! ♥

More photos on my ( Facebook page )