Merienda by Pan de Manila: A Taste of Home at SM City Marilao

As tradition calls, a day wouldn’t be complete without the nostalgic Filipino food favorites often associated with merienda. More than the food, memories of merienda often remind us of the time spent with friends and loved ones over a meal, of comfort eating during a long day, of a harmony of flavors bursting into the mouth, and sometimes, just of the simple taste that reminds us of home.

At SM City Marilao, home is just a few steps away as Merienda by Pan de Manila officially opens its door to Bulakenyos. The latest food venue offers a wide range of menus that includes Crunchy Beef Tapa, Aligue Pasta, Vegetarian Tofu Sisig, or Lechon Belly Batchoy for a heartwarming delight. 

Merienda by Pan de Manila also offers unique sandwich recipes such as Grilled Pandesal with Kesong Puti and classic Pinoy desserts such as Ginataang Bilo-bilo, Trio Suman, and Bibingka Espesyal, among others.

Every meal’s a remembrance at Merienda by Pan de Manila. Visit them now at the ground level of SM City Marilao.

SM Supermalls Coffee Fest: Brew Good Times with Friends

Coffee isn’t just a drink anymore—it’s the spark behind great conversations and hangouts. This July, SM Supermalls brings you Coffee Fest: Coffee & Friends Hangout at SM, turning every mall into one big, vibrant café where every visit brews a new story and every cup makes moments with friends even better.

With 80% of Filipinos drinking 2.5 cups a day and the Philippines being the second-largest coffee consumer in Asia, Coffee Fest comes at the perfect time. Every corner of your fave SM mall will become your café of choice where coffee and connection go hand in hand!

Discover your brew with your crew

Whether you’re hunting for a specialty brew or pairing your coffee with a sweet bite, SM has so many options to choose from! Enjoy artisanal cafés and popular spots with your friends.

Choose from a variety of coffee selections such as Dunkin, Starbucks, JWU Coffee Bar and more at SM Center Pulilan. 

Relax at coffee hangout areas

Imagine sipping your coffee in a stylish lounge as acoustic music fills the air, or enjoying a cozy catch-up with friends under the soft glow of the sunset at the SM malls’ sky parks. During Coffee Fest, SM transforms its malls into the ultimate coffee hangout spots—featuring modern lounges, coffee booths, live performances, and interactive activities. From outdoor parks to common-area pods, these spaces are designed to help coffee lovers connect, unwind, and make every sip more special.

Enjoy a cup of coffee with friends and loved ones at SM City Marilao 

Visit your favorite coffee hangout spots at SM City Baliwag

  

Join special events and make coffee moments unforgettable

Throughout Coffee & Friends Hangout at SM, coffee shops and designated hangout areas will host special activities designed to bring people together. Enjoy art classes, cup sleeve events, acoustic performances, and live DJ sets that turn ordinary coffee breaks into memorable shared experiences. Every event is a chance to celebrate community and creativity over a perfect cup of joe.

Make every coffee moment count at Coffee & Friends Hangout!

This July, SM Supermalls invites you to see coffee not just as a drink but as a way to connect and create lasting memories. With this year’s Coffee & Friends Hangout at SM, the entire mall becomes one big café—where stories are shared, friendships are strengthened, and life’s simple joys are savored one cup at a time. 

So, come, hang out with friends, and make your coffee moments unforgettable at SM City Marilao, SM City Baliwag, and SM Center Pulilan! Visit www.smsupermalls.com or follow @SMSupermalls to know more about Coffee Fest. 

Snap with Pride: These Colorful Spots at SM Malls in Bulacan are Made for Your Feed

June is more than just halfway through the year—it’s a moment to stand tall, love louder, and celebrate inclusivity in all its radiant colors. And if you’re looking for the perfect backdrop to show your pride, SM City Marilao, SM Center Pulilan, and SM City Baliwag have rolled out vibrant, photo-worthy installations that practically scream, “Strike a pose!”

At SM City Marilao, you'll find a dazzling rainbow arch hugged by a burst of colorful balloons and glowing stars. It’s playful, bright, and totally ready to match your energy—whether you're flaunting your fiercest look or just vibing with your besties.

Over at SM Center Pulilan, the Pride setup gets an upgrade with a mesmerizing infinity mirror floor that reflects every hue of the heart-shaped rainbow light installation. It’s a Gen Z dream—LEDs, reflections, and a whole lot of love. Trust us, your next profile pic is waiting to be taken here. 

And finally, SM City Baliwag offers a cozy, colorful lounge spot with rainbow backdrops and soft bean bags you can chill on between shopping sprees. It’s giving fun, friendly, and photo op central.

These pride-themed spots aren’t just for photos—they’re safe spaces that honor and spread the message of love and equality. Make sure to stop by, snap a pic, and celebrate the freedom to be you. These Pride Month installations are only up until the end of June. Tag your crew, grab your phone, and make memories that shine as bright as you do. 

Sumo Niku SM Marilao: Unlimited Japanese BBQ - P599 All You Can Grill!

If the smoky aroma of sizzling meat and the hypnotic rhythm of tongs flipping cuts over a hot grill gets your appetite racing, there’s good news waiting at SM City Marilao. The newly opened Sumo Niku is here to elevate your dining game with an unlimited Japanese barbecue experience that’s generous in portions and bold in flavor.

For just P599 per head, diners can indulge in a yakiniku-style feast that’s as belly-busting as it is satisfying. The spread includes premium cuts of beef, pork, chicken, and seafood—all ready to be grilled to your liking right at your table. Pair those proteins with a line-up of flavorful side dishes that complete the Japanese barbecue experience.

What makes Sumo Niku stand out isn’t just the variety—it’s the value. At an all-day rate that won’t break the bank, you can sit back, relax, and grill away without worrying about the bill stacking up. Whether you’re dining solo, going out with the barkada, or treating the family, it’s a grill-all-you-can experience that delivers on both taste and quantity.

Craving a new spot for your next food trip? Swing by Sumo Niku at the Ground Level of SM City Marilao, and let the feast begin. Just be sure to come hungry.

SM Bulacan Malls Celebrate National Flag Day, Usher in “Season of Patriotism” Until June 12

The tricolor Philippine flag unfurls proudly at SM City Marilao today, marking the start of its National Flag Day observance and ushering in a week-long lineup of events leading up to June 12 to inspire renewed patriotism across the community.

With flags raised and hearts full of pride, SM malls across Bulacan joined the country in commemorating National Flag Day on May 28 — a meaningful start to the two-week countdown to Philippine Independence Day on June 12.

At exactly 8:00 a.m., simultaneous flag-raising ceremonies were held at SM City Marilao, SM City Baliwag, and SM Center Pulilan. The morning observance gathered mall employees, partner agencies, tenants, and security personnel in a unified tribute to the Philippine flag — the enduring symbol of the country’s freedom, unity, and identity. Shoppers and guests also paused to reflect on the flag’s legacy and meaning.

The activity kicks off a nationwide tradition encouraging Filipinos to proudly display the national flag in homes, workplaces, and establishments — a practice rooted in Presidential Proclamation No. 374, which marks May 28 as National Flag Day. The date honors the first unfurling of the Philippine flag in 1898 following the victorious Battle of Alapan.

The tricolor Philippine flag unfurls proudly at SM City Marilao today, marking the start of its National Flag Day observance and ushering in a week-long lineup of events leading up to June 12 to inspire renewed patriotism across the community.

The tricolor Philippine flag unfurls proudly at SM City Marilao today, marking the start of its National Flag Day observance and ushering in a week-long lineup of events leading up to June 12 to inspire renewed patriotism across the community.

After the singing of the national anthem, SM mall officials and security teams led the “Panunumpa sa Watawat ng Pilipinas,” reaffirming their patriotic commitment and encouraging civic pride among mallgoers and staff.

In the days leading up to June 12, SM malls in Bulacan will mount a variety of educational exhibits and interactive activities designed to promote historical awareness and foster national pride, particularly among the youth.

This initiative is in line with Executive Order No. 179 issued by former President Fidel V. Ramos, which extends the observance of National Flag Day through Independence Day — urging every Filipino to honor the nation’s heritage and renew their love for country.

SM Bulacan malls’ participation underscores their role not only as shopping destinations but also as pillars of community engagement and cultural expression. Through these civic efforts, SM continues to inspire unity, patriotism, and a deeper connection to the Filipino identity.

SM Bulacan Malls: Celebrate Love in Full Color this Valentine's!

Get ready to experience love in all its vibrant hues as SM Supermalls brings you Love in Full Color! 

Get ready to experience love in all its vibrant hues as SM Supermalls brings you Love in Full Color! Until 14, 2025, you can celebrate a full day of love at the SM malls in Marilao, Pulilan and Baliwag – from entertainment, to dining, gift shopping, and so much more. Immerse yourself in a variety of exciting activities and heartwarming surprises for couples, families, singles, and even your furry friends. 

Fall in love at SM City Marilao—Bulacan’s ultimate romantic getaway! From dreamy dining spots to heartfelt gifts, everything you need for the perfect Valentines is right here.

LOVE Vibes: You gotta play it cool indoors 

To kick off Valentine’s Day, plan a date filled with fun activities! Keep it light and enjoyable with SM’s indoor entertainment options. Go see a movie at SM Cinema with friends or solo. Explore other amazing experiences at SM because fun, laughter, and memories await!

FURst Date: Express your love for your furry ones 

Keep the fun going by treating your fur-babies to a paw-some Valentine’s date on February 8 at SM City Marilao and February 9 at the Paw Park of SM Center Sangandaan! Enjoy cuddles, treats, and special memories with activities like Paw-p Art, where your pets can get custom pop art portraits, or Paw-fect Match, for fur parent and pet portraits. Because at SM, love is better with paws! 

Capture picture-perfect memories at SM City Baliwag’s dreamy love-themed installation and make sure your Valentine’s album is filled with aesthetic shots!

LOVE Bites: Indulge in dining deals made for you  

Next stop: food! Because the way to anyone’s heart is through their stomach, your fave SM cafes and restaurants are serving up exclusive Valentine’s dining deals. Think heart-shaped treats, couple’s menus, and drinks designed for two. Whether it’s a romantic dinner or a cozy afternoon date, there’s something to satisfy every craving!

LOVE Market: Share the gift of love

Thoughtful gifts never go out of style, and SM City Baliwag’s LOVE Market is the perfect place to find them. From classic bouquets and decadent chocolates to personalized keepsakes and perfume, there’s something special for everyone.

After a hearty meal, take your date on a shopping spree because nothing says “I love you” like a thoughtful gift. Head to the LOVE Market to shop for curated selection of cakes, chocolates, flowers, and personalized items for your special someone—or yourself!

LOVE Lab: Time to create love memories together 

Strike a pose and capture picture-perfect moments at SM Center Pulilan’s dreamy Valentine’s installation! Whether it’s a solo snap, a sweet couple’s shot, or a fun group pic, make every frame unforgettable.

What’s a good Valentine’s Day without quality time? Get hands-on and creative with your special someone at SM Center Pulilan’s Calligraphy workshop at 3pm on February 8. This workshop is all about making memories—and keepsakes that will deepen your bond and leave you with a fun piece of art to cherish.

LOVE Bops: It’s going to be a serenade to remember 

To cap off the day of love, allow yourself (and your Valentine) to be serenaded! Nothing says romance like music. On Valentine’s Day, let young musicians and duos serenade you with heartfelt tunes at LOVE Bops. Sit back, enjoy the melodies, and feel the love in the air.

Stop by and discover the perfect token of love for everyone on your list at SM City Marilao’s LOVE Market. 

Single’s Day at SM: Celebrate YOU!  

But who needs a partner when you’ve got you? Celebrate yourself this Valentine’s season with Single’s Awareness Day on February 15 at SM! Discover ways to pamper, treat, and love yourself. After all, self-love is just as important.

Love comes in all forms, and SM Supermalls is here to help you celebrate it your way. Mark your calendars and map out a full day of love at the SM malls. Let’s make this Valentine’s season one to remember with your partner, friends, family, or fur babies.

To know more about SM Supermalls’ Valentine’s Day activities, visit https://www.facebook.com/SMCityMarilao, https://www.facebook.com/smcenterpulilan, and  https://www.facebook.com/smbaliwag.

SM Bulacan Malls Deck the Halls with Santa Centerpieces

The magic of Christmas has arrived early for Bulakenyos as SM malls in Marilao, Baliwag, and Pulilan unveil their captivating Christmas centerpieces, officially ushering in the holiday season. 

This year’s centerpieces at SM Bulacan malls bring spotlight to the Yuletide season’s iconic symbol—classic Santa Claus figures in different themes and sizes.

SM City Marilao signals the start of the holidays with a dazzling Christmas centerpiece highlighted by a towering 30-foot Christmas tree beside a 15-foot Santa. The attraction is crafted with LED cubes and flooring, infused with hundreds of lights in a symphony of colors, while the classic gift boxes surrounding the attraction perfectly define the festive season.

Kids feel every inch of the Yuletide season at SM City Marilao’s dazzling Christmas centerpiece.

SM City Marilao signals the start of the holidays as the mall invites shoppers to play with Santa while exploring their dazzling Christmas attraction. The centerpiece is highlighted by a towering 30-foot Christmas tree beside a 15-foot Santa Claus that will delight shoppers young and old.

Located at the ground level, Mall Atrium, the SM City Marilao’s centerpiece is crafted with LED cubes and flooring, infused with hundreds of lights in a symphony of colors, while the classic gift boxes surrounding the attraction perfectly define the festive season. 

Santa’s Magical Dreamland at SM City Baliwag will warm everyone’s heart this holiday season.

SM City Baliwag unveils Santa’s Magical Dreamland that exudes whimsical wonders this Christmas. The centerpiece is highlighted by a classic 30-foot Christmas tree and a giant Santa catching stars while sitting on celestial clouds. Meanwhile, the radiant moon and gift boxes surrounding the attraction will melt everyone’s heart this holiday season.

SM City Baliwag, on the other hand, unveils Santa’s Magical Dreamland. Shoppers will feel like stepping inside a magical children’s book as the centerpiece exudes whimsical wonders, highlighted by a classic 30-foot Christmas tree. A giant Santa catching stars while sitting on celestial clouds is an eye-catcher, while the radiant moon and gift boxes surrounding the attraction will melt everyone’s heart this holiday season.

SM Center Pulilan unfolds a Royal Christmas Adventure this holiday season. Designed with pure elegance, the attraction is built with golden staircases and a regal platform where a magnificent 27-foot Christmas tree stands tall. Shoppers will be greeted by 5-foot Santa figures, alongside his classic sleigh and majestic reindeers.

Children are off to a regal holiday celebration at SM Center Pulilan’s newest attraction—the Royal Christmas Adventure.

Meanwhile, SM Center Pulilan unfolds a Royal Christmas Adventure that resonates with the grandiose celebration of the holiday festivities. Designed with pure elegance, the attraction is built with golden staircases and a regal platform where a magnificent 27-foot Christmas tree stands tall. Shoppers will be greeted by 5-foot Santa figures, alongside his classic sleigh and majestic reindeers.

In line with the launch of the holiday centerpiece, SM’s annual tradition of the Bears of Joy to keep and collect also begins at SM City Marilao and SM City Baliwag. This year, SM Cares introduces the Hug-A-Mood collection —adorable plush toys that reflect every kid’s emotion, making them the perfect gift for the season. For every two pieces of bear purchased, one will be given to a community charity. This year, Bears of Joy will be donated to chosen beneficiaries in Bulacan on Christmas. 

Apart from full swing festivities and entertainment, SM malls in Marilao, Baliwag, and Pulilan are committed to supporting local as the malls will bring Christmas Bazaars towards the holidays. Here, shoppers will have a rare glimpse of Filipino craftsmanship as the malls will showcase a diverse range of export quality, artisan products and services from micro, small, and medium enterprises (MSMEs) and local sellers in the province.  

Tech Powerhouses JBL and Power Mac Center Open at SM City Marilao

SM City Marilao welcomes two tech giants, JBL Concept Store and Power Mac Center, bringing the latest in entertainment and gadgets to Bulacan. 

JBL Concept Store, located on the second level, is your go-to destination for all things audio. From portable Bluetooth speakers and headphones to home theater systems and professional audio equipment, JBL offers a wide range of products to elevate your listening experience.

For those seeking cutting-edge tech, Power Mac Center on the second level is the place to be. Discover the latest Apple devices, accessories, and premium partner brands.  Don't miss out on exclusive holiday season promos!

Stay tuned for more exciting store openings and events throughout the rest of 2024. Follow SM City Marilao's official Facebook page for updates.

100 Days of Christmas Cheer at SM Bulacan Malls

It’s official—there are less than 100 days until the most wonderful time of the year! Shoppers can get into the festive spirit early as SM Supermalls in Marilao, Baliwag, and Pulilan gear up for the holiday season with an array of incredible deals, promotions, entertainment, and even bigger surprises from September to December.

Shoppers can look forward to breathtaking spectacles to mark the festive season at their favorite SM malls in Bulacan. Each mall will be adorned with dazzling displays of holiday magic and sparkling Christmas centerpieces, perfect for capturing that Instagram-worthy moment.

Start your holiday shopping early at the Holiday Bazaars, where you can explore a wide array of artisan products and services from local MSMEs. Toys, games, and collectibles will also be on offer at the Christmas Toy Fairs, held in partnership with Toy Kingdom and Toy Kingdom Express at SM malls in Marilao and Baliwag. 

Adding to the festive fun, Santa Claus and his merry squad will be making special appearances, bringing captivating performances and musicals that guarantee something for everyone with every visit.

Get ready to feel the holiday magic with the 2024 SM Bears of Joy! Inspired by the viral Squishmallow trend, these plush, oval-shaped bears come in four unique designs and colors. Buy a pair at SM malls in Marilao, and Baliwag, keep one, and share the joy by donating the other to a child in need through SM’s chosen beneficiaries. 

SM malls in Baliwag and Pulilan will spread joy nationwide through a series of heartwarming surprises and festive activities. Shoppers can expect to be greeted by enchanting light projections across its malls, each displaying a cheerful “100 Days to Christmas” greeting alongside vibrant decorations. This dazzling display will set the tone for the holiday excitement, signaling that the season of joy has officially begun.

 

  

Through the 100 Days of Joy Campaign, SM Bulacan malls likewise pledge to spread joy and love to the communities and beneficiaries surrounding the malls.

For more information about SM Supermalls’ 100 Days to Christmas, visit the official social media pages of SM City Marilao, SM City Baliwag, and SM Center Pulilan. Also check out  www.smsupermalls.com, and follow @SMSupermalls on social media!

Elevate Your Rainy-Day Style with SM Bulacan Mall's Fashion Essentials

Rainy days may bring gloom, but with the right gear, you can turn them into a stylish affair. SM malls in Marilao, Baliwag, and Pulilan have carefully curated a selection of must-have items to not only keep you dry but also elevate your fashion game.

Fashionable Raincoats: Embrace the rain in style with trendy raincoats that not only shield you from the downpour but also add a touch of sophistication to your look. Explore a range of vibrant colors and classic neutral options at the SM Store in SM Bulacan malls.

Waterproof Footwear: Bid farewell to soggy shoes with chic rain shoes and sandals from Crocs at SM City Marilao. Stay fashionable while maneuvering through puddles with ease.

Compact Umbrellas: Be prepared for sudden showers with a stylish umbrella from Mr. DIY at SM Center Pulilan. Choose from classic solid colors or fun patterns to stay dry in style.

Cozy Accessories: Discover cozy accessories at the SM Store in SM Bulacan malls that will not only keep you warm but also add flair to your rainy-day ensemble.

Waterproof Bags: Safeguard your belongings in style with waterproof bags made from materials like nylon or coated canvas, available at Miniso in SM Bulacan malls. Stay chic while protecting your essentials.

Entertainment Essentials: Carry a good book, puzzle, or favorite board game from the National Book Store at SM Bulacan malls to keep yourself entertained during cozy moments at home or in a café.

Stay Hydrated: Even on rainy days, it's essential to stay hydrated. Grab an insulated bottle from Surplus at SM malls in Baliwag and Pulilan to keep your beverages hot or cold.

Rainy days no longer have to be lackluster. Step out with confidence and style by equipping yourself with these fashionable essentials, exclusively available at SM malls in Marilao, Baliwag, and Pulilan.

Exciting Deals Await at SM Bulacan Malls' End-of-Season Sale

 

As we approach the end of the first half of 2024, SM malls in Marilao, Baliwag, and Pulilan are gearing up for a spectacular Mid-year End of Season Sale from June 28 to July 7.

Get ready to snag incredible discounts of up to 70% off on a wide range of items throughout the malls.

Update your wardrobe with the latest fashion trends from the SM Store and Surplus, and enjoy special markdowns at select beauty and wellness stores like Watsons and Miniso.

Revamp your living space with discounted items from SM Home and Ace Hardware, or explore modern home appliances at SM Appliance Center for your DIY projects.

Don't miss out on the Mid-year End of Season Sale at SM City Marilao, SM City Baliwag, and SM Center Pulilan. Stay tuned to the malls' official social media pages for event details and updates.

Elevate Father's Day with SM's Gamer Dad Gift Guide

Finding the perfect gift for gamer dads can be challenging, but fear not! SM has curated a selection of top-notch gifts for any gamer dad this Father's Day.

Nintendo Switch Lite from Data Blitz at SM City Marilao.

- Nintendo Switch Lite: Tap into nostalgia with the portable powerhouse from Data Blitz at SM City Marilao. Perfect for gaming on the go with a fantastic library of games.

Level up your dad’s gaming experience with the PlayStation 5 available at GameXtreme branches in SM Bulacan malls.

- PlayStation 5: Elevate gaming experience with the cutting-edge console packed with features like an HD camera and lightning-fast broadband connection. Available at GameXtreme branches in SM Bulacan malls.

Hook your dad up to the ultimate gaming experience with an Xbox One, available at Data Blitz in SM City Marilao.

- Xbox One: An all-in-one entertainment experience with 4K streaming and backward compatibility. Available at Data Blitz in SM City Marilao.

High-quality wireless gaming headsets at PC Express in SM City Marilao and SM Center Pulilan.

- Wireless Gaming Headset: Give your dad a competitive edge with a high-quality gaming headset from PC Express in SM City Marilao and SM Center Pulilan.

Swivel-base gaming chairs provide the support and comfort dads need to stay focused on the game. Get these from Octagon branches at SM Bulacan malls.

- Swivel Gaming Chair: Level up comfort with a swivel base gaming chair from Octagon branches at SM Bulacan malls.

-Condenser Microphone: Ideal for streamers, available at SM Cyberzone for crystal clear audio.

Gaming computer keyboard and mouse combo from GameXtreme branches in SM Bulacan malls.

- Gaming Computer Keyboard and Mouse Combo: Say goodbye to wrist strain with this combo from GameXtreme branches in SM Bulacan malls.

Gaming laptop cooling pads from SM Stationery have high-speed turbo fans for uninterrupted gameplay.

- Gaming Laptop Cooling Pad: Keep Dad's laptop cool during intense gaming sessions with this cooling pad from SM Stationery.

External drive with tons of storage for dad’s ultimate game collection. Get it at PC Express in SM City Marilao and SM Center Pulilan.

  

External Drive: Store more games with an external drive available at PC Express in SM City Marilao and SM Center Pulilan.

This Father’s Day, treat your dad to tech and gaming bliss at your favorite SM malls in Marilao, Baliwag, and Pulilan. Explore SM’s Cyberzone for leading devices and gear that your dad will love unwrapping.