From Bump to Baby: Johnson’s Baby supports new moms on their journey into Motherhood

Johnson's Baby Johnson’s Baby Mombassadors together with the Johnson’s Baby team.

(L-R: Claire Ericta Khadka, marketing manager, Kenvue Philippines; Isabel Lacson-Ruiz, senior marketing manager, Kenvue Philippines; Angelica Panganiban-Homan, Johnson’s Baby celebrity mombassador; Maxine Medina-Llana, Johnson’s Baby celebrity mombassador; Juhanna Evangelista, Johnson’s Baby mombassador; Dette Zulueta, Johnson’s Baby mombassador)

Following its heartfelt dedication to celebrating and supporting moms, Johnson's Baby proudly establishes its inspiring From Bump To Baby campaign, just in time for Mother's Day.

Johnson's Baby sought to empower moms, particularly those who are pregnant or new to motherhood. It's no secret that many moms, especially during pregnancy and in the early stages of motherhood, can feel overwhelmed by the myriad responsibilities and uncertainties that come with caring for a newborn, hindering their ability to truly embrace and enjoy the precious moments of motherhood. This initiative aimed to empower moms to navigate the journey of motherhood with confidence and joy, creating a supportive community where moms could feel understood, supported, and celebrated every step of the way.

Dr. Therese Cacas, MD sharing the importance of keeping newborn skin clean,

Nurse Tyona Gesite, RN demonstrating important first bath techniques to the audience of first-time moms and pregnant moms.

The initiative featured a series of activities designed to educate and uplift moms, including an engaging on-ground event on May 11th. Pregnant and new moms gathered to learn from fellow moms, including new moms Angelica Panganiban, Juhanna Evangelista, and mom-to-be Maxine Medina. The event featured demonstrations and walkthroughs from Dr. Maria Theresa Cacas, MD, pediatrician-neonatologist, Dr. Ruth Alejandro, MD, general pediatrician, and Tyona Gesite, RN covering a range of topics, from giving babies their first baths to infant massages and first aid tips for newborns.

In addition to the on-ground event, Johnson’s Baby Health Activation in partnership with select Local Government Units and their respective barangay health centers extended support to more moms. Through collaborations with these esteemed organizations, Johnson's Baby launched the "Linis, Lusog, Love" program, which aims to educate moms on proper and complete baby care that involves hygiene (Linis), health (Lusog), and emotional support (Love). Furthermore, Johnson's Baby provided essential Newborn Kits to Quezon Memorial Medical Center, colloquially known as a “labor hospital”, ensuring that moms have access to necessary baby care products.

From Bump To Baby also made sure to cover more moms through retail partnerships, notably at the Watsons Mom and Baby Fair. Exclusive Mother's Day promos were offered to treat moms while making Johnson's Baby products more accessible and cost-effective for them. A highlight of the fair was a First Bath demonstration led by Ciara Magallanes and Nurse Tyona Gesite, RN, providing practical newborn care tips for new moms.

Reflecting on the From Bump To Baby's success, Johnson's Baby senior marketing manager Isa Lacson-Ruiz remarked, "At Johnson's Baby, we are committed to supporting moms through every step of their journey into motherhood and beyond. 'From Bump To Baby' exemplifies our ongoing mission to provide moms with the resources and support they need to navigate the beautiful yet challenging world of motherhood from their firsts and beyond."

Johnson's Baby encourages everyone to show their appreciation for moms and their babies by purchasing Johnson's Baby products, available on its official e-commerce shops online and at the nearest drugstore or supermarket.

For more information about Johnson's Baby and its From Bump To Baby initiatives, please visit Johnsons Baby PH on Facebook, Instagram, and TikTok. Johnson’s Baby is available in the nearest Watson’s store, and on its official e-commerce shops.

Enjoy up to 50% off on your Johnson’s Baby favorites this 11.11!

 

Start adding to cart as early as now as great deals from Johnson’s Baby await you this 11.11 mega sale! Be ready to stock up on your babies’ skin and hair care essentials with bundles and deals you shouldn’t miss out on starting November 11 on Lazada and Shopee. 

Babies’ smooth and healthy skin need not be expensive, take this chance to enjoy sulit deals on your favorite Johnson’s Baby bath and lotion products, and enjoy more Johnson’s Baby products along with it to make baths extra fun for you and baby! 

Johnson's Milk+Oats Lotion 500ml + FREE Bath 500ml
SRP: 713.00
Discounted Price: 394.00
Discount: 45%

Johnson's CottonTouch Newborn Gift Set
SRP: 942.00
Discounted Price: 612.00
Discount: 35%

Johnson's Bedtime Newborn Gift Set
SRP: 887.00
Discounted Price: 557.00
Discount: 37%

Johnson's Milk+Rice Bath 1000ml + FREE 400ml Refill
SRP: 693.00
Discounted Price: 452.00
Discount: 35%

Johnson's Milk+Oats Bath 200ml + FREE 200ml Refill
SRP: 235.00
Discounted Price: 111.00
Discount: 53%

Strong and healthy hair is also now just a few taps away with exciting bundles of your favorite Johnson’s Active Kids Shampoo! Make sure to keep your growing kids’ hair properly nourished and protected with shampoo that is formulated especially for kids’ delicate hair. Want healthy hair for your kids? Make the most out of this 11.11 sale by adding to cart any of the following bundles: 

Johnson's Active Kids Shiny Drops Shampoo 200ml Twin Pack
SRP: 352.00
Discounted Price: 238.00
Discount: 32%

Johnson's Active Kids Clean & Fresh Shampoo 200ml Twin Pack
SRP: 352.00
Discounted Price: 238.00
Discount: 32%

Johnson's Active Kids Strong & Healthy Shampoo 200ml Twin Pack
SRP: 352.00
Discounted Price: 238.00
Discount: 32%

Your babies’ healthy skin and hair are now just a few taps away! Don’t miss out on Johnson’s Baby’s exciting promos and bundles this 11.11 sale on Lazada and Shopee to enjoy big savings of up to 50% off on your favorite baby products! 

Promo duration is from November 11-13 on Lazada and November 11 on Shopee. 

To stay in the loop on upcoming Johnson’s promos, you may follow Johnson’s Baby on their official social media pages on Facebook and on Instagram.

Johnson’s AskOurMoms: the newest online partner of moms

 

Johnson’s Baby launches industry-first Facebook Chatbot in the Philippines to digitally connect mothers.

This month, Johnson's demonstrates how powerful connections among moms help new moms be the best mothers to their babies, through the Johnson's AskOurMoms on Messenger.  

Created with respected mombassadors and experienced mothers, the “mothers for mothers platform” offers baby-rearing advice and personalized product recommendations from celebrity moms, such as Divine Lee, Anne Curtis-Smith, and Bianca Gonzalez, who share inside information on Johnson’s products, deals, and baby care tips.  

Developed to give moms a more interactive consumer experience, the Johnson's AskOurMoms is an industry-first digital innovation that offers not only one-click access to Anne, Bianca, and Divine's baby recommendations, but also a wealth of personal baby product selections, uses and descriptions, virtual shopping on a single thread, and online-only discounts and special e-commerce promotions.

Says Crismer Tiria, associate marketing director for Johnson’s Baby: “Today’s mothers are very resourceful.  They actively seek advice from other moms and search for information online to broaden their knowledge and ensure that they are giving their babies the best care possible.  With this innovation, we hope to bring the brand and our mombassadors closer to moms through an online resource that empowers them.  Ultimately, this novel solution will also educate them about the full range of Johnson’s products that are scientifically developed to provide the best baby care possible.s

Says John Rubio, Philippine country director at Meta, “We are seeing fundamental shifts in how people and businesses connect. There is a real demand for people to have direct communication lines with businesses. Through Meta’s business messaging solutions, Johnson's AskOurMoms provides Filipina moms with helpful information, useful products, tips, and most importantly, an online support community that enables them to be the best moms they can be to their children.” 

To experience Johnson’s AskOurMoms, send a message to the official Facebook page of Johnson’s Baby at www.facebook.com/JohnsonsBaby. 

For Baby’s Sensitive Skin | Chain of Johnson’s Cottontouch Care

 

For Baby’s Sensitive Skin: Johnson’s Baby protects thousands of babies’ sensitive skin through its Chain of Johnson’s Cottontouch Care

Thousands of moms share the importance of providing gentle protection for the sensitive skin of our little ones.

Thousands of moms rallied together to share the importance of protecting babies’ sensitive skin through Chain of Johnson’s Cottontouch Care. What most moms fail to remember is that baby’s skin is innately sensitive. According to the National President of the Mother and Child Nurses Association of the Philippines (MCNAP) Nurse Aileen Ongleo, babies’ skin requires a mild and gentle product to protect their sensitive skin, which is 30% thinner. Thinner skin layers account for quicker water loss, which makes their skin more vulnerable to manifestations of flare-ups or redness especially when these encounter aggressors. As they continue to grow, babies with sensitive skin will require additional protection and support for their skin type.

Johnson’s Mombassador Divine Lee-Go together with esteemed guests– MCNAP Nurse Aileen Ongleo, a pediatrician and diplomate from the Philippine Pediatric Society Dr. Marev Matic, and J&J Senior Scientist Kian Chiong– educated moms on topics related to baby’s sensitive skin and how to best protect this through a Lazada Live attended by thousands of moms. While Mombassador Ryza Cenon and Camille Co kicked off a movement to reach out to hundreds of moms for them to experience the protection Johnson’s Cottontouch brings to babies with sensitive skin.

https://www.instagram.com/p/CcuBldtvZ5a/

“I’ve been seeing markers that Dali has very sensitive skin like Baz- red patches and dryness. With Baz, hirap na hirap ako to find what’s hiyang. It actually took me 6 mos before I found Johnson's Cottontouch! Imagine, 6 months akong nag trial and error!... Kaya every time someone asks, I really recommend it.”

https://www.instagram.com/p/CcrY1EIJ9Qc/

“To those who have been following Sienna since birth, you probably know my baby has sensitive skin. She experienced rashes and bumps too as a baby so I’ve always been careful with the products I use on her. I've gone through the stress of trying all sorts of products, and Cottontouch has been the best in protecting her sensitive skin.”

https://www.instagram.com/p/CcoshPDhVSw/

“Hi Mommies! So just after a few days of using Johnson’s Cottontouch Wash and Lotion, Night’s sensitive skin has already gotten visibly better with significantly reduced redness! Sobrang happy talaga ako na okay na skin ni Night kaya thank you uli to everyone who suggested these products, especially to Mommy @divinemlee and Mommy @itscamilleco. 💛”

Hundreds of moms followed suit and have also shared the gift of Cottontouch care to fellow moms within their online Facebook communities. Johnson’s shared the gift of gentle protection for baby’s sensitive skin utilizing Johnson’s Cottontouch gift packs.

“As the leading brand for baby care, Johnson’s Baby has innovated a product specially designed for babies with sensitive skin. Johnson’s Cottontouch range is formulated with a mild and gentle formula that forms a layer of protection against allergens and rashes and is also triple-tested by the experts kaya #TiwalaAngExperts. It has always been the mission of Johnson’s Baby to give babies the healthiest start to life– and even babies with sensitive skin– so they can thrive and that is why we, as a brand, want to empower our moms with our selection of products no matter their babies’ skin types.” says marketing manager, Alde Po.

Protect your baby’s sensitive skin with JOHNSON’S Baby Cottontouch Wash, Lotion, and Oil, which are available in leading drugstores, supermarkets, and e-commerce platforms nationwide such as Shopee and Lazada. To get to know more about your baby’s sensitive skin and how to give gentle protection, follow Johnson’s Baby on their official social media pages www.facebook.com/JohnsonsBabyPhilippines on Facebook and www.instagram.com/johnsonsbabyph on Instagram.

#ChooseGentle: The New JOHNSON’S® Advocates for a Gentler World for Babies

J0HNSON’S® launches a parenting movement that aims to inspire parents to #ChooseGentIe from the products they use to the way they raise their children

JOHNSON’S® gentle parenting advocates John Prats, Bianca Gonzalez-lntal, Sunshine Garcia-Castro, Saab Magalona-Bacarro, Divine Lee-Go, and Paolo Valenciano, together with JOHNSON ’S® Baby South East Asia Marketing Director Maimai Punzalan {middle} rally parents to #ChooseGentIe. 

Hundreds of parents with their babies and kids experienced the JOHNSON'S® Gentle House as the brand launched a parenting movement that encourages parents to #ChooseGentle, from the products they use to the way they raise their children. 

JOHNSON'S® Baby South East Asia Marketing Director Maimai Punzalan welcomed the attendees to the JOHNSON’S® Gentle House. 

Parents-of-two and JOHNSON ’S® advocates Bianca Gonzalez-lntal and John Prats, with 9-month-old Freedom shared their own worries and experiences when it comes to parenting and disciplining their kids. 

"JOHNSON’S® understands how difficult, confusing, and scary it has become to raise children in a world where babies and kids are becoming more and more exposed to harshness. As parents, our first instinct is to toughen our children up because we think that this is what will prepare them to face an equally tough world," shared JOHNSON’S® Baby South East Asia Marketing Director Maimai Punzalan. “We at JOHNSON'S believe that what we need today is to build a better,  gentler world where every child can thrive something that we can achieve through the immense, transformative power of gentle."

”It's easy to scream or get mad at our kids when they do something we don't like, especially when we're tired," said JOHN SON’S® gentle parenting advocate ]ohn Prats. “The #ChooseGentle parenting movement is a reminder for us parents to be mindful with our choices. Instead of choosing to raise our voice at our children, we are reminded to approach them instead with care, love, and gentleness,” added Bianca Gonzalez-lntal, JOHNSON’S® gentle parenting advocate.

The attendees went through the three rooms of the JOHNSON'S® Gentle House to learn more about ‘three Cs,’ based on Sarah Ockwell-Smith’s ‘The Gentle Parenting Book,’ which will guide parents in practicing gentle parenting: from building strong CONNECTIONS with their children through daily habits of positive interactions with them, practicing positive COMMUNlCATlON that looks beyond a kid’s ‘naughty behavior,’ and to being CONSISTENT with them by becoming more present and mindful with their actions.

The key to becoming CONSISTENT is having a calm mind. 

In the bed room, Yogi mom Jo Endaya taught different types of breathing activities to help the parents, including Sunshine Garcia-Castro and John Prats, be more calm, present, and mindful. 

A strong CONNECTION is built through daily habits of positive interactions. 

In the play room, Teacher Marah Estuesta, Directress and owner of Mindbuilders Preschool, Bianca Gonzalez-Intal, and Paolo Valenciano facilitated a mirroring game that will help strengthen parents’ bond with their children. 

Practicing positive COMMUNICATION.

In the living room, Rhona Remo, Training Consultant at MOMENTO and an advocate of positive discipline gave tips and strategies on how to practice positive discipline. She was joined by Saab Magalona-Bacarro and Divine Lee-Go.

In an effort to raise awareness about this gentler form of parenting, JOHNSON'S® partnered with contemporary artist-designer Leeroy New to create a one-of-a-kind interactive installation that aims to remind parents to always #ChooseGentle in their parenting choices. The installations will be exhibited in different public places in the Philippines.

JOHNSON’S® unveiled one of the two sculptures created by renowned contemporary artist-designer Leeroy New as part of the brand’s #ChooseGenntle parenting movement.

“As JOHNSON'S® transforms its products into its gentlest ever, we hope to rally parents to make better, gentler choices and help build a gentler world for our babies and kids,” closed Punzalan who is also a mom of 3. 

The New JOHNSON'S® gentlest products now have 50% lesser ingredients, with no parabens, phthalates, dyes, sulfates, petroleum ingredients and fragrance allergens.

To know more about the JOHNSON’S® #ChooseGentle parenting movement and the New JOHNSON’S® gentlest products,visit https://www.johnsonsbaby.com.ph/ .

The JOHNSON ’S® gentle parenting advocates joined by Johnson & Johnson Philippines President & Managing Director Raghu Krishnan, J0HNSON’S® Baby South East Asia Marketing Director Maimai Punzalan, J0HNSON’S® Brand Lead for Philippines, Malaysia, and Singapore J-Anne Aruta, J0HNSON’S® Baby Philippines Senior Brand Manager Bea Bravo, Parent-experts Marah Estuesta, Jo Endaya, Rhona Remo, and the rest of the JOHNSON ’S® Baby Philippines team. 

About JOHNSON’S®

Johnson’s® is a trusted name in baby care for mothers with its Clinically Proven Mild products and is recommended by doctors for over 125 years. This heritage of trust is built upon a deep understanding of what it takes to keep the baby’s delicate skin healthy, making Johnson’s® Baby one of the most beloved brands amongst mothers globally. Going beyond safe, mild and gentle products, the brand believes in enriching baby care rituals that unlock and release the full power of the senses.

Nothing is more important to JOHNSON’S® than ensuring a stimulating start and a vibrant future for babies around the world and empowering families and health care professionals. Because JOHNSON’S® knows, when it comes to bringing up baby, more is more. As an expert on baby care, JOHNSON’S® has been advancing baby science and setting the standards in baby care. JOHNSON’S® offers baby and adult products in over 175 countries, the brand has touched almost 8 billion babies across.