This July, Catch Blockbusters at SM Cinemas in Bulacan!

When was the last time you sat back, popcorn in hand, and let the silver screen sweep you into a whole new world? This July, SM Cinema invites you to press pause on your day-to-day and press play on a month packed with unmissable stories, larger-than-life characters, and jaw-dropping moments.

SM Center Pulilan and its sister cinemas in SM City Marilao and SM City Baliwag are rolling out the red carpet for moviegoers with a blockbuster lineup designed for every kind of fan. Whether you’re into roaring dinosaurs, caped crusaders, blue-skinned adventurers, or K-pop icons, there’s something waiting just behind the curtain.

And it’s not just what’s playing—it’s how you watch. With fully digitized theaters, stadium seating, plush recliners, and surround sound that wraps around every gasp, growl, and guitar solo, every seat at SM Cinema feels like the best in the house. Top it off with crystal-clear visuals and it’s a front-row experience, no matter where you sit.

On the Big Screen this July

Jurassic World: Rebirth kicks off the month on July 2. Set in a remote dinosaur facility, the film follows an elite team facing off against terrifying hybrid creatures—including a six-limbed T-Rex. It’s raw, thrilling, and best paired with a giant tub of popcorn from Snack Time.

Superman flies in on July 9. Directed by James Gunn and starring David Corenswet, this reboot is more than just a fresh cape. It’s a heartfelt reintroduction to the world’s original superhero, sparking new hope across the DC Universe.

Smurfs makes a whimsical return on July 16. When Papa Smurf is captured, it’s up to Smurfette and her tiny crew to take on the human world. Nostalgia meets adventure in this family-friendly film that’s as charming as it is blue.

Fantastic Four: First Steps lands on July 23, transporting audiences to a retro-futuristic version of the 1960s. With Pedro Pascal and Vanessa Kirby facing off against Galactus, this Marvel installment blends cosmic action with heartfelt family bonds.

HYBE Cinefest in Asia takes center stage on July 10 at SM City Marilao and SM City Baliwag, showcasing electrifying performances from BTS, SEVENTEEN, and more. It’s not just a screening—it’s a K-pop concert experience on the big screen.

The best part? All of these films will also be showing in cinemas across SM City Marilao and SM City Baliwag, so no matter where you are in Bulacan, movie night is just a short trip away.

And because no movie is complete without the snacks and collectibles, Snack Time is fully loaded with all your movie munchies and limited-edition merch—from dinosaurs to superheroes to Smurf squad figurines.

So grab your friends, plan your block screenings, and get ready to be part of the story. At SM Cinema, the big screen isn’t just for watching—it’s for living.

Ready to own the screen? Gather your squad, pick your movie, and book your block screenings this July. Your blockbuster moment awaits.

📩 For bookings and inquiries: customercare@smcinema.com

📍 Available at SM Cinema nationwide!

Snap with Pride: These Colorful Spots at SM Malls in Bulacan are Made for Your Feed

June is more than just halfway through the year—it’s a moment to stand tall, love louder, and celebrate inclusivity in all its radiant colors. And if you’re looking for the perfect backdrop to show your pride, SM City Marilao, SM Center Pulilan, and SM City Baliwag have rolled out vibrant, photo-worthy installations that practically scream, “Strike a pose!”

At SM City Marilao, you'll find a dazzling rainbow arch hugged by a burst of colorful balloons and glowing stars. It’s playful, bright, and totally ready to match your energy—whether you're flaunting your fiercest look or just vibing with your besties.

Over at SM Center Pulilan, the Pride setup gets an upgrade with a mesmerizing infinity mirror floor that reflects every hue of the heart-shaped rainbow light installation. It’s a Gen Z dream—LEDs, reflections, and a whole lot of love. Trust us, your next profile pic is waiting to be taken here. 

And finally, SM City Baliwag offers a cozy, colorful lounge spot with rainbow backdrops and soft bean bags you can chill on between shopping sprees. It’s giving fun, friendly, and photo op central.

These pride-themed spots aren’t just for photos—they’re safe spaces that honor and spread the message of love and equality. Make sure to stop by, snap a pic, and celebrate the freedom to be you. These Pride Month installations are only up until the end of June. Tag your crew, grab your phone, and make memories that shine as bright as you do. 

SM Bulacan Malls: Celebrate Love in Full Color this Valentine's!

Get ready to experience love in all its vibrant hues as SM Supermalls brings you Love in Full Color! 

Get ready to experience love in all its vibrant hues as SM Supermalls brings you Love in Full Color! Until 14, 2025, you can celebrate a full day of love at the SM malls in Marilao, Pulilan and Baliwag – from entertainment, to dining, gift shopping, and so much more. Immerse yourself in a variety of exciting activities and heartwarming surprises for couples, families, singles, and even your furry friends. 

Fall in love at SM City Marilao—Bulacan’s ultimate romantic getaway! From dreamy dining spots to heartfelt gifts, everything you need for the perfect Valentines is right here.

LOVE Vibes: You gotta play it cool indoors 

To kick off Valentine’s Day, plan a date filled with fun activities! Keep it light and enjoyable with SM’s indoor entertainment options. Go see a movie at SM Cinema with friends or solo. Explore other amazing experiences at SM because fun, laughter, and memories await!

FURst Date: Express your love for your furry ones 

Keep the fun going by treating your fur-babies to a paw-some Valentine’s date on February 8 at SM City Marilao and February 9 at the Paw Park of SM Center Sangandaan! Enjoy cuddles, treats, and special memories with activities like Paw-p Art, where your pets can get custom pop art portraits, or Paw-fect Match, for fur parent and pet portraits. Because at SM, love is better with paws! 

Capture picture-perfect memories at SM City Baliwag’s dreamy love-themed installation and make sure your Valentine’s album is filled with aesthetic shots!

LOVE Bites: Indulge in dining deals made for you  

Next stop: food! Because the way to anyone’s heart is through their stomach, your fave SM cafes and restaurants are serving up exclusive Valentine’s dining deals. Think heart-shaped treats, couple’s menus, and drinks designed for two. Whether it’s a romantic dinner or a cozy afternoon date, there’s something to satisfy every craving!

LOVE Market: Share the gift of love

Thoughtful gifts never go out of style, and SM City Baliwag’s LOVE Market is the perfect place to find them. From classic bouquets and decadent chocolates to personalized keepsakes and perfume, there’s something special for everyone.

After a hearty meal, take your date on a shopping spree because nothing says “I love you” like a thoughtful gift. Head to the LOVE Market to shop for curated selection of cakes, chocolates, flowers, and personalized items for your special someone—or yourself!

LOVE Lab: Time to create love memories together 

Strike a pose and capture picture-perfect moments at SM Center Pulilan’s dreamy Valentine’s installation! Whether it’s a solo snap, a sweet couple’s shot, or a fun group pic, make every frame unforgettable.

What’s a good Valentine’s Day without quality time? Get hands-on and creative with your special someone at SM Center Pulilan’s Calligraphy workshop at 3pm on February 8. This workshop is all about making memories—and keepsakes that will deepen your bond and leave you with a fun piece of art to cherish.

LOVE Bops: It’s going to be a serenade to remember 

To cap off the day of love, allow yourself (and your Valentine) to be serenaded! Nothing says romance like music. On Valentine’s Day, let young musicians and duos serenade you with heartfelt tunes at LOVE Bops. Sit back, enjoy the melodies, and feel the love in the air.

Stop by and discover the perfect token of love for everyone on your list at SM City Marilao’s LOVE Market. 

Single’s Day at SM: Celebrate YOU!  

But who needs a partner when you’ve got you? Celebrate yourself this Valentine’s season with Single’s Awareness Day on February 15 at SM! Discover ways to pamper, treat, and love yourself. After all, self-love is just as important.

Love comes in all forms, and SM Supermalls is here to help you celebrate it your way. Mark your calendars and map out a full day of love at the SM malls. Let’s make this Valentine’s season one to remember with your partner, friends, family, or fur babies.

To know more about SM Supermalls’ Valentine’s Day activities, visit https://www.facebook.com/SMCityMarilao, https://www.facebook.com/smcenterpulilan, and  https://www.facebook.com/smbaliwag.

100 Days of Christmas Cheer at SM Bulacan Malls

It’s official—there are less than 100 days until the most wonderful time of the year! Shoppers can get into the festive spirit early as SM Supermalls in Marilao, Baliwag, and Pulilan gear up for the holiday season with an array of incredible deals, promotions, entertainment, and even bigger surprises from September to December.

Shoppers can look forward to breathtaking spectacles to mark the festive season at their favorite SM malls in Bulacan. Each mall will be adorned with dazzling displays of holiday magic and sparkling Christmas centerpieces, perfect for capturing that Instagram-worthy moment.

Start your holiday shopping early at the Holiday Bazaars, where you can explore a wide array of artisan products and services from local MSMEs. Toys, games, and collectibles will also be on offer at the Christmas Toy Fairs, held in partnership with Toy Kingdom and Toy Kingdom Express at SM malls in Marilao and Baliwag. 

Adding to the festive fun, Santa Claus and his merry squad will be making special appearances, bringing captivating performances and musicals that guarantee something for everyone with every visit.

Get ready to feel the holiday magic with the 2024 SM Bears of Joy! Inspired by the viral Squishmallow trend, these plush, oval-shaped bears come in four unique designs and colors. Buy a pair at SM malls in Marilao, and Baliwag, keep one, and share the joy by donating the other to a child in need through SM’s chosen beneficiaries. 

SM malls in Baliwag and Pulilan will spread joy nationwide through a series of heartwarming surprises and festive activities. Shoppers can expect to be greeted by enchanting light projections across its malls, each displaying a cheerful “100 Days to Christmas” greeting alongside vibrant decorations. This dazzling display will set the tone for the holiday excitement, signaling that the season of joy has officially begun.

 

  

Through the 100 Days of Joy Campaign, SM Bulacan malls likewise pledge to spread joy and love to the communities and beneficiaries surrounding the malls.

For more information about SM Supermalls’ 100 Days to Christmas, visit the official social media pages of SM City Marilao, SM City Baliwag, and SM Center Pulilan. Also check out  www.smsupermalls.com, and follow @SMSupermalls on social media!

Elevate Your Rainy-Day Style with SM Bulacan Mall's Fashion Essentials

Rainy days may bring gloom, but with the right gear, you can turn them into a stylish affair. SM malls in Marilao, Baliwag, and Pulilan have carefully curated a selection of must-have items to not only keep you dry but also elevate your fashion game.

Fashionable Raincoats: Embrace the rain in style with trendy raincoats that not only shield you from the downpour but also add a touch of sophistication to your look. Explore a range of vibrant colors and classic neutral options at the SM Store in SM Bulacan malls.

Waterproof Footwear: Bid farewell to soggy shoes with chic rain shoes and sandals from Crocs at SM City Marilao. Stay fashionable while maneuvering through puddles with ease.

Compact Umbrellas: Be prepared for sudden showers with a stylish umbrella from Mr. DIY at SM Center Pulilan. Choose from classic solid colors or fun patterns to stay dry in style.

Cozy Accessories: Discover cozy accessories at the SM Store in SM Bulacan malls that will not only keep you warm but also add flair to your rainy-day ensemble.

Waterproof Bags: Safeguard your belongings in style with waterproof bags made from materials like nylon or coated canvas, available at Miniso in SM Bulacan malls. Stay chic while protecting your essentials.

Entertainment Essentials: Carry a good book, puzzle, or favorite board game from the National Book Store at SM Bulacan malls to keep yourself entertained during cozy moments at home or in a café.

Stay Hydrated: Even on rainy days, it's essential to stay hydrated. Grab an insulated bottle from Surplus at SM malls in Baliwag and Pulilan to keep your beverages hot or cold.

Rainy days no longer have to be lackluster. Step out with confidence and style by equipping yourself with these fashionable essentials, exclusively available at SM malls in Marilao, Baliwag, and Pulilan.

Exciting Deals Await at SM Bulacan Malls' End-of-Season Sale

 

As we approach the end of the first half of 2024, SM malls in Marilao, Baliwag, and Pulilan are gearing up for a spectacular Mid-year End of Season Sale from June 28 to July 7.

Get ready to snag incredible discounts of up to 70% off on a wide range of items throughout the malls.

Update your wardrobe with the latest fashion trends from the SM Store and Surplus, and enjoy special markdowns at select beauty and wellness stores like Watsons and Miniso.

Revamp your living space with discounted items from SM Home and Ace Hardware, or explore modern home appliances at SM Appliance Center for your DIY projects.

Don't miss out on the Mid-year End of Season Sale at SM City Marilao, SM City Baliwag, and SM Center Pulilan. Stay tuned to the malls' official social media pages for event details and updates.

SM Little Stars 2024 Shines a Spotlight on Young Talent and Cultivates a Promising Future

Seize the chance to be a part of the SM family and be like SM Little Stars alumni. In the photo are Nhikzy Calma, Lance Lucido, Haley Magtoto, Esang de Torres, Jourdanne Baldonido, Aljon Christoff Banaira, Eduardo Joson II, Chun Sa Angela Jung, Haley Magtoto, Gaea Salipot, Sheena Bentoy, and Aleynah Redillas – all of whom are welcomed home at SM. 

Prepare yourselves, kids and parents! SM Little Stars 2024 has arrived, bigger and brighter than ever! It's an opportunity for your child to sparkle on a national platform and potentially change their lives. Through SM Little Stars, children can showcase their talents in the performing arts, fostering young potential and enriching our communities. If your child is aged between 4 and 7 and possesses a talent that can captivate the world, SM Supermalls is searching for YOU!

This isn't just any talent showcase – it's the largest mall-based children's talent hunt in the Philippines, conducted annually across SM malls, including SM City Marilao, SM City Baliwag, and SM Center Pulilan. Celebrating its 15th year, SM Little Stars has become a cherished tradition, uniting communities to present their finest talents. In 2023 alone, an impressive 33,722 participants auditioned across 70 malls! This year, SM is extending the talent spectacle to its 71 participating malls for Preliminary Screenings, and we are eager to witness the exceptional talents you'll bring to the stage!

"Originating from its modest beginnings in SM China malls, thanks to my father, Mr. Hans Sy, in 2003, this journey has brought joy, inspiration, and numerous opportunities to our young participants," stated Carinna Sy, SM Supermalls Assistant Vice President for Marketing and SM Little Stars Project Head.

Registration for the Preliminary Screenings is available through the SM Malls Online app. At SM Center Pulilan, 197 talented kids participated in the Preliminary Screening on June 8 and will continue on June 22. The SM City Baliwag leg is scheduled for June 16 and July 14, while SM City Marilao's dates are July 6 and 13. The competition journey comprises Preliminary Screenings, Regional Finals, and the Grand Finals. Save the date for the Grand Finals on September 7 at SM Mall of Asia, where 28 grand finalists will shine brightly on the grand stage.

And the prizes? They’re out of this world! The grand winners will receive:

• Php 100,000 worth of cash and SM gift certificates

• Php 30,000 worth of Toy Kingdom gift cards

• A Brand-New Suzuki Dzire GL MT

• 100% scholarship on tuition and miscellaneous fees at National University

• A one-year talent management contract from Sparkle – GMA Artist Center

• A trip to South Korea for two people for five days and four nights

• An annual pass certificate for unlimited bowling and skating at SM malls

• 30 regular ride tickets at SM by the BAY Amusement Park / Sky Ranch

• Gift vouchers for a two-night stay at Radisson Blu Cebu

Past participants have achieved remarkable feats! The 2014 Girl Grand Winner, Chun Sa Angela Jung, has graced both the big and small screens. The 2013 Boy Grand Winner, Nhikzy Calma, went on to become the 2017 Junior Grand Champion Performer of the World. The 2016 Grand Winners, Marcus Cabais and Sheena Bentoy, joined the Manila production of the musical "The Lion King," while many others have excelled in showbiz, modeling, singing, and dancing. Once part of the SM family, the opportunities are limitless!

Scan the QR code for more information on registration and audition dates for SM Little Stars 2024!

Every talented child aged 4 to 7 is welcome to join. Whether you sing, dance, act, play an instrument, perform acrobatics, or possess a unique talent, we want to see it! Each contestant will have one minute to impress the judges during the Preliminary Screening. Bring your best performance!

For further details and updates, visit www.smsupermalls.com/smlittlestars or follow SM Bulacan malls on Facebook. Don't miss the chance to be a part of SM Little Stars 2024 – where young talents shine the brightest! Let's make this year the most thrilling yet! See you at the auditions!

Celebrate Moms this May with Bake Fair at SM Bulacan malls

  

This May, SM malls in Marilao, Baliwag, and Pulilan invite you to indulge in a delightful celebration of the special women in our lives at the "Bake Fair by Mom."

The Bake Fair by Mom promises a culinary journey like no other, offering a diverse array of sweet treats to honor the special bond between mothers and their loved ones. Whether you're looking to surprise your mom with a decadent cake, share a box of delectable donuts over coffee, or savor the simple pleasure of freshly baked bread, this event has something to satisfy every craving and create unforgettable memories.

Moms would love savory pies and cheesecakes from Banapple available at the Bake Fair in SM City Marilao. 

Bring home mom’s Brielle’s Cinnamon Rolls available at the Bake Fair in SM City Baliwag

Photo spot adorned with dainty blooms will greet moms this May at SM City Marilao. 

Moms deserve the sweetest treats from Adda’s Confectionery available at the Bake Fair in SM City Baliwag

There is delectable selection from mall tenants such as Banapple, Red Hat Donuts, and Pan De Manila at SM City Marilao, as well as Adda’s Confectionery and Brielle’s Cinnamon Roll at SM City Baliwag.

From intricately decorated cakes to melt-in-your-mouth donuts and perfectly crusty loaves of bread, shoppers will be spoiled for choice with the range of toothsome options available at the Bake Fair until May 19.

Capture moments with mom at the flower-themed display in Center Pulilan.

Additionally, mallgoers can capture their memorable MOMents and snap their unforgettable groupies and selfies at the radiant flower-themed displays at SM City Marilao, SM City Baliwag, and SM Center Pulilan. Located at the ground level of SM Bulacan malls, these flourishing classic beauties set the tone for a memorable moment with moms.

Don’t miss the chance to snap precious moments during your Date with Mom over delightful dining deals or on a pampering treat at SM. Everything is here, so drop by the nearest SM Bulacan mall until May 19 to honor and celebrate our Super Moms.

For more events and updates, visit the SM Supermalls official website or follow SM City Marilao, SM City Baliwag, and SM Center Pulilan on their social media accounts.

LITE EATS: SM BULACAN MALLS' MEAT-FREE FOOD OPTIONS

Suit your discriminating palate while keeping your Lenten goal. These days, the majority of eateries and franchises have produced hearty food options that you should sample without feeling overly deficient. To keep you satisfied and happy, try these delicious seafood and plant-based dishes at the SM malls in Marilao, Baliwag, and Pulilan.

Botejyu's wide selection of seafood specials, such as Prawn Tempura Rice Bowl, is a must-try this Lenten season. Visit Boteyju branches at SM City Marilao and SM City Baliwag. 

BOTEJYU Prawn Tempura Rice Bowl. Enjoy the Lenten season with Botejyu’s wide selection of seafood specials, from Prawn Tempura Rice Bowl to Salmon Teriyaki Steak and Assorted Sashimi. Botejyu’s variety of vibrant seafood dishes will satisfy your appetite during the Lenten season and beyond. Visit Boteyju branches at SM City Marilao and SM City Baliwag.

Kenny Rogers’ guilt-free Grilled Fish is a certified favorite this Lenten season. Discover meat-free menus at Kenny Rogers branches in SM City Marilao and SM City Baliwag.

Kenny Rogers’ Grilled Fish. Trade in your roasted chicken meal for guilt-free KRR’s Grilled Fish, made with fresh and quality fish fillet dipped in a mixture of lemon-basil, garlic, and carefully selected herbs and spices to give you a mildly sweet and smoky taste. It is available in plated combinations with your choice of one or two sides and a corn muffin. Discover Kenny Rogers branches in SM City Marilao and SM City Baliwag.

Give in to Filipino favorite sisig the ‘guilt-free’ way with Kuya J’s Sizzling Tofu available at their branches in SM City Marilao and SM City Baliwag.

Kuya J'S Sizzling Tofu. Enjoy the bold flavors of Filipino favorite sisig in a vegetarian way with Kuya J’s Sizzling Tofu, available at their branches in SM City Marilao and SM City Baliwag. This sautéed cheesy tofu dish with assorted vegetables topped with chopped spring onion and fried garlic will surely satisfy your taste buds!

Wendy’s introduces their Fish Sandwich, made with a delightful blend of classic fish fillet, all smothered with tartar sauce. Grab yours at Wendy’s, located at the ground level of SM City Marilao.

Wendy’s Fish Sandwich. Experience the wonders of the sea with Wendy’s Fish Sandwich. With its delightful blend of classic fish fillet all smothered with tartar sauce, it makes up a perfect harmony of crunch and flavor. Head on to Wendy’s at the ground level of SM City Marilao.

Crave all you want with Jollibee Tuna Pie, made with a delicious combination of crispy crust and creamy tuna. Head on to Jollibee branches in SM Center Pulilan, SM City Baliwag, and SM City Marilao.

Jollibee’s Tuna Pie. Dive into the delicious combination of crispy crust and creamy tuna filling with Jollibee Tuna Pie. It is also available in a trio pack to let you share the best of both the savory and sweet worlds with your family and friends. ‘Pie all you want’ at Jollibee branches in SM Center Pulilan, SM City Baliwag, and SM City Marilao.

Meanwhile, you may also opt to make your meals more personalized with delightful home recipes. Make use of frozen and fresh catch fish and seafood, or go all out with more nutritious dishes from freshly harvested vegetables and fruits from the local farmers available at SM Hypermarket. Head on over to SM malls in Marilao, Baliwag, and Pulilan and enjoy these delicious meat alternatives.

SM Bulacan Malls Celebrate WMN 2024

SM Marilao puts the spotlight on women this March with the Beauty Fair and captivating installations at the Mall Atrium

This March, SM malls in Marilao, Baliwag, and Pulilan will celebrate International Women's Month.

The Women's Beauty Fair at SM Bulacan Malls is the spark that starts the celebration. It promises a distinctive shopping experience with beauty bazaars and an opportunity to find items tailored to personal preferences in partnership with leading SM beauty brands and MSMEs.

SM City Baliwag celebrates WMN 2024 with a Women's Beauty Fair, IG spots, and installations perfect for capturing memories. 

Girl Power is strong at SM Center Pulilan's Women's Beauty Fair, with photo spots dedicated to ladies celebrating womanhood this March

The celebration of Women's Month this year will highlight how Generation Z has redefined beauty standards by stressing individualism, self-expression, and self-care. People in Generation Z are renowned for being fearless in trying out unorthodox appearances and fashions, pushing the envelope, and showcasing their creativity on a variety of platforms.

Celebrate with us as popular beauty brands like Watsons, The SM Store, The Body Shop, The Face Shop, Miniso, and more, supporting equality and inclusivity, are featured in SM malls in Marilao, Baliwag, and Pulilan.

Women definitely rule this March at SM City Marilao with the Women's Beauty Fair, fun IG spots, and installations to celebrate the season.

Women can express their creativity through SM's installations and Instagram spots. These fascinating areas are devoted to glam photography and memory-keeping in honor of womanhood.

At SM, we value diversity and independence, embrace bravery and fearlessness, and support beauty in all its forms—letting each person determine what beauty means to them. In Bulacan, visit your preferred SM malls to commemorate WMN 2024!