I Was There When Hope Turned Into Action

Last May 26, I attended something truly inspiring—the Generation HOPE launch at Samsung Hall, SM Aura. And honestly, it gave me a whole new perspective on how simple everyday choices can help solve something as big as our country’s classroom shortage.

It wasn’t just an event—it was a movement. HOPE, the organization behind those bottled waters that help build schools, teamed up with the Department of Education and some of the Philippines’ most loved brands—BDO, Carmen’s Best, Grab, Penshoppe, Aivee Clinic, SM Supermalls, and Sunnies—to launch Generation HOPE.

The mission? To make it easier for people like you and me to help build real classrooms for Filipino kids—just by doing the things we already do every day. Shopping, eating ice cream, ordering online, using rewards points—yes, even those can help now.

What struck me the most was something HOPE Founder Nanette Medved-Po said on stage:

"In a world that’s so divided, let’s come together for something we all believe in: giving kids a better future through education."

And I saw that unity firsthand—government leaders, brand partners, educators, and everyday Filipinos, all standing together for one goal.

Here’s how you can be part of it too:

Use BDO’s new “HOPE in Every Spend” credit card—part of your spending goes directly to building classrooms. 

Try Carmen’s Best Hope in a Scoop and Hope in a Pint (delicious and impactful!).

Donate GrabRewards points through the app.

Grab a limited-edition Aivee x HOPE bag or skin card.

Shop Penshoppe’s HOPE-themed clothes and accessories. 

Buy SM-branded water bottles—part of sales will help fund schools.

Pick up Sunnies’ new HOPE lens kit or flask.

Each of these brands found their own creative way to let YOU give hope with every purchase. And every single peso adds up to something powerful: real classrooms, for real kids, in real communities that need them.

So yes—I was there. I saw it start.

But this is our movement now. You don’t need to be at an event to take part. All you have to do is choose HOPE in your everyday life.

Want to see how you can help? Visit www.generationhope.ph

Follow along at facebook.com/generationhope.ph or on IG @generationhope.ph

FASHION-FORWARD AT SM

Dedicated to introducing renowned brands and enhanced shopping experiences, SM City Grand Central, SM City Valenzuela, and SM Center Sangandaan introduce top-tier fashion and beauty labels. These establishments are poised to serve the expanding consumer base within the Camanava area. From the first international fashion sensation to brands that celebrate local heritage, these exciting tenants bring a wave of energy, style, and individuality to the fashion scene, catering to diverse tastes and empowering every shopper to express themselves confidently through their unique fashion choices.

6IXTY 8IGHT has captured the hearts of young women across Asia with its playful attitude and joyous approach to fashion. 

Hailing from the heart of fashion innovation, 6IXTY 8IGHT opened its first 168-square-meter brick-and-mortar store in the Philippines at SM City Grand Central. Founded by visionary entrepreneur Erik Ryd, this brand has redefined youthful and energetic lingerie for young women. With over 200 stores across Asia, including Greater China, Hong Kong, Taiwan, South Korea, and more, 6IXTY 8IGHT offers a seamless blend of contemporary trends and casual-cool attitudes. Their collections are a reflection of the brand's ethos: embrace contemporary trends, mix and match, and express yourself with joyous authenticity. The store's signature pink hue welcomes shoppers to explore a world of self-expression and fashionable fun. Whether you're looking for lingerie or sleepwear, 6IXTY 8IGHT has got you covered.

Unica is working with WWF Philippines in promoting sustainable and responsible fashion for a healthy planet. Visit Unica at SM City Grand Central. 

SM City Grand Central not only embraces international fashion brands but also takes pride in promoting brands that honor local heritages, like Unica. Embodying the essence of contemporary Filipina style, Unica seamlessly blends comfort and trendiness, addressing the dynamic lifestyle of the modern ‘Pinay’. With a keen understanding of the dynamic lifestyles of Filipino women, Unica offers a range of contemporary casual wear that effortlessly combines comfort and trendiness. Each piece is a testament to impeccable tailoring and current fashion trends, celebrating the strength, grace, and individuality of the modern Filipina.

Indio Filipino at SM Center Sangandaan invites wearers to connect with their Filipino roots and wear their heritage with pride.

SM Center Sangandaan introduces Indio Filipino, a brand that pays homage to the Philippines' rich heritage through clothing. Each garment from Indio Filipino is a tribute to Filipino craftsmanship and identity that beautifully blends traditional elements with contemporary aesthetics. With an unwavering commitment to preserving local artistry, Indio Filipino invites wearers to connect with their roots and wear their heritage with pride.

ForMe creates clothing that resonates with modern women's aspirations and lifestyles. Check out the new collection at SM Center Sangandaan and SM City Valenzuela. 

Bringing fresh and exhilarating styles to Valenzuela City, SM elevates the shopping experience with ForMe and Penshoppe Accessories. Celebrating women's individuality and confidence, ForMe introduces a collection that effortlessly bridges contemporary style with timeless elegance. From casual wear to sophisticated ensembles, ForMe offers a diverse range of chic and versatile pieces that seamlessly transition from day to night. Beyond clothing, ForMe fosters a community where women find inspiration, encouragement, and belonging — a celebration of modern femininity and empowerment through fashion. Shoppers may also visit ForMe stores at SM Center Sangandaan. 

Penshoppe accessories provide the perfect finishing touch to any outfit. Visit their shop at SM City Valenzuela. 

Penshoppe Accessories is also your destination for adding a touch of sophistication and flair to any outfit. Discover an exquisite collection of accessories that range from statement jewelry to chic bags and sleek belts. Whether you're aiming for a polished look or an expression of your unique personality, Penshoppe Accessories at SM City Valenzuela offers the perfect finishing touch. Vibrant, dynamic, and fashion-forward, these accessories resonate with the youthful spirit within you, allowing you to craft looks that are authentically yours.

With its vibrant urban atmosphere, SM becomes a thriving city adorned with fresh entertainment destinations and high-end shopping malls. These innovative concept stores are set to contribute to the already varied array of tenants in the Camanava area.