|AIA Launches AIA One Billion To Engage A Billion People To Live Healthier, Longer, Better Lives By 2030|
Stuart A. Spencer, AIA Group Chief Marketing Officer, said, “For more than a century, AIA has strived to make a significant, positive impact for our customers and communities. Launching AIA One Billion extends our Purpose of helping people live Healthier, Longer, Better Lives far beyond our immediate customer base. AIA One Billion underscores AIA’s commitment to engage, educate and inspire communities across Asia to improve physical, mental and environmental wellness while championing financial inclusion.
The pandemic has increased people’s awareness of the importance of health and wellness. Yet populations in Asia are seeing an increase in lifestyle-related diseases, accounting for more than 70 per cent of all deaths
1 The World Health Organisation has warned that climate change will increase morbidity and mortality, especially in Asia
2. It is critically important for AIA to play a positive role and be at the forefront of helping our communities address these issues.”
Kelvin Ang, AIA Philippines CEO, said, “AIA Philippines is proud to commit to AIA One Billion. Our Save Lives initiative tracks the number of lives saved through our protection products. In addition, our Healthy Outcomes initiative monitors the health improvements of our Vitality members, and our ESG program is leading our transition to sustainable operations. AIA Philippines is joining the journey!”
Through partnerships, events, community programs and campaigns AIA One Billion will encompass all our interactions across our communities to engage and encourage everyone fromall walks of life to lead healthier lifestyles and help secure a healthier planet. As a first step tokick-start AIA One Billion, a regional social media campaign has been launched to invite people to ‘Join the Journey’. AIA ambassadors across the region will also support the initiative and rally communities to take action and drive broad positive behavioural change.
AIA has the ambition to become a global leader in Environmental, Social and Governance (ESG). AIA One Billion builds on our long-term strategy to make a difference to the sustainable development of our communities, and setting clear goals in line with our ambition to be a global leader in ESG. As part of its ESG reporting, AIA will track, measure, and report on progress towards the goal to engage one billion people by 2030 to live Healthier, Longer, Better Lives.
Find out more about AIA One Billion: aia.com/aiaonebillion
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