The brand aims to bring to light untold motherhood challenges and to showcase acceptance and support for all flavors of motherhood with a film directed by Antoinette Jadaone
Motherhood today is embraced by eyes that hold various forms, shapes, and sizes. Understanding that each motherhood journey is distinctly unique from others poses an essential role in helping them thrive in each path they are on. As a brand that advocates for the universal love and acceptance for mothers, this Mother’s Day campaign by Eden cheese breaks boundaries as the Mondelez Philippines brand launched their bold new film entitled, ‘Unconditional,’ directed by Carlos Palanca-Awardee, Antoinette Jadaone, during their Facebook event: Eden Speaks – A Mother’s Day Forum.
“Eden cheese is a brand that has been celebrating moms from all walks of life and their role in bringing families together for the last 36 years. This Mother’s Day, we wanted to shed light on a silent reality in the Philippines, and how important unconditional love and parental support plays in fostering acceptance and empathy for each unique motherhood experience. We want to empower and unite moms to share their personal stories about their journey, and to showcase how we are one with them in embracing all flavors of motherhood, even in the most difficult of situations,” said Kristine Enriquez, Eden Cheese Marketing Manager. “We believe that by uniting moms from different walks of life, all flavors of mothers can be inspired by the different savor-worthy ways to bring the family together.”
The event, hosted by Issa Litton, was graced by special guest speakers such as Bettina Carlos-Eduardo, a Mompreneur, content creator, and author; Techie Dy, Consultant of RMT-Cefam, Ateneo, and is a PhD Candidate of Clinical Psychology from the University of the Philippines; and Kristine Enriquez, Eden Cheese Marketing Manager. For the past four decades, Eden has been a trusted ally of moms for providing delicious meals for her and her family. The event cements the brand’s commitment to being their ally in all aspects and facets of her life. For Eden, this translates to empowering the diverse Filipino motherhood journeys, not just single moms, through celebrating their unique and evolving roles amidst today’s ever-changing world.
During the event, Bettinna Carlos-Eduardo shared, “There were times when Gummy was growing up, that I felt it was all just me. I am to work and I am to watch after her, which is the life mindset of a typical single mom. The load lightened when I found my source of personal salvation and started to have a community of other parents. Of course, I still had my mom and grandmother who would look after Gummy when I had to work. But inevitably there were several overwhelming situations that would make me ask myself – ‘how am I going to do all these things alone?’ There are only 24hrs in a day and yet a gazillion things to do! Life didn’t come with a manual for parenting, especially for solo parents. And 11years ago there were no videos on YouTube or many resources available online to help navigate through this. That would have made the road an easier one to travel."
Bettina was a single mom for a decade, but recently ‘graduated’ from the status and is married for five months now. “Motherhood did not really change when I married. It still has its set of challenges that evolve as Gummy matures. My faith has seen me through all those years and it is just a blessing to have a physical partner now to share the load and the journey. This Mother‘s Day, I celebrate both my current season and former shaping years. I look back at 10 years of the most gratifying years of my life I wouldn’t trade for anything in the world. I appreciate how Eden is so courageous to speak up about and open this conversation acknowledging the many challenges of solo parents that people don’t often talk about. Just as there are many savor-worthy ways to bond with your family by cooking in the kitchen with Eden, there are also many ways to showcase support for different kinds of moms in the simplest way we know how,” she added.
The event culminated with an exclusive preview of the Eden Mother’s Day film by multi-award-winning director, Antoinette Jadaone. The film sheds light on the plight of this group of moms that may lack support, which is a topic often not discussed, but is quite familiar to us all and is important as it plays an integral role in nurturing the light of our homes. The film emboldens how unconditional love and acceptance empower single moms and moms from all walks of life. This Mother’s Day and beyond, the brand aims to unite moms and support them, so they can create many savor-worthy moments to nurture stronger family connections.
To know more, visit https://web.facebook.com/EdenCheesePH/ and check out #EdenSpeaksPH.