Friday, February 12, 2016

Top Factors Affecting Asian E-commerce

As Asia’s e-commerce sector grows and diversifies along with the region’s respective economies, e-tailers have to continually adapt their ongoing operations in order to cater to the needs and preferences of an increasingly discerning market.

In order to discover some of the key challenges, priorities and opportunities currently developing in the various online retailing sectors, Worldwide Business Research (WBR) approached Chief Marketing Officers, Head of Digital, Head of Online Marketing and Founders of the top online retailers in Asia. What followed is a concise round-up of the top factors affecting e-commerce in Asia today, as told by these expert survey respondents. The results of the survey can be found on

The research covers critical topics like Omni-Channel Marketing, M-Commerce, Customer Engagement and Loyalty, Social Media Marketing, Expansion to emerging markets, Logistics, Payments, Customer experience, Personalization and how to move away from discounts to generate higher profits.

The research was conducted as part of the 4th Annual e-Tail Asia conference to be held 01-03 March 2016 at the Marina Bay Sands, Singapore.

With an attendance of over 450 senior representatives from Asia’s biggest retailers and e-commerce players, eTail Asia is the leading platform in Asia to help online retailers discover, develop and implement strategies that will help build a successful ecommerce business.

“This event has grown since I attended it 2 years ago. Enjoyed it very much, particularly the interactive sessions such as the roundtables where I was able to engage with my peers. The speakers and content were very relevant, and more importantly, the networking was excellent - I managed to make good contacts with regional players as well.” comments Roger Yuen, Chief Executive Officer, Clozette.

For more information about the event, visit or follow @eTail_Asia

The conference is supported by companies like Marks and Spencer, CDiscount Thailand, Berrybenka, Flipkart, Ensogo, Norbreeze, Courts, Groupon , Agoda, Reebonz, Ntuc Fairprice Co-Operative, IKEA, TMON, Hyatt Hotels and Resorts, Nestle Singapore, Luxola, Jobstreet, Uber, Harvey Norman, Tiket, Cold Storage Singapore, Sgcarmart, Hipvan, Asia Deal Group, GrabTaxi, Lazada Group, Marriott International, Clozette, Adidas, Galleon Thailand, Cheaptickets, Tarad, Travelmob, Millennium & Copthorne Hotels, Wego, Zalora, Fossil Group, Eu Yan Sang, Esprit Retail, Procter & Gamble Singapore, Resorts World Services (Genting), 3M Singapore, PricePanda, Food Panda, Hotdeal, Qoo10, Redmart, Skyscanner, The Body Shop, Bilna.

About Worldwide Business Research (WBR)

WBR is the world's biggest large-scale conference company and part of the PLS group, one of the world's leading providers of strategic business intelligence with 16 offices worldwide. Our conference divisions consistently out-perform their industry sector competitors on the quality of the events we produce and the relationships we nurture with both delegates and sponsors. To learn more visit, or call us at +6567229455. You can also email us at

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