The Christmas spirit didn’t just tiptoe into SM East Ortigas—it burst through the East Wing doors, transforming the space into a glittering wonderland anchored by Eyo and their whimsical crew. Every corner hummed with festive cheer and unscripted warmth, wrapping the launch in exactly what Christmas should be: love, hope, and the quiet thrill of giving.
Hosted by Steffi Lucero, the evening kicked off with a show from The Madison Events that turned a standard launch into a neighborhood block party. Their artists belted a rousing Greatest Showman medley mixed with classic Christmas songs.
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| Steffi Lucero, host |
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| Pasig City Vice Mayor Dodot Jaworski |
Distinguished local leaders turned up to seal the community vibe: Pasig Vice Mayor Dodot Jaworski, SM executives led by SM Supermalls Senior AVP Ronald Allan Brosas, Regional Operations Head Martin Jesse Herrera and SM City East Ortigas Asst Mall Manager Edgardo Lubid ,Brgy Sta. Lucia’s Capt. Aldwin Ilagan and his Kagawads all mingled with shoppers. Their presence wasn’t just a photo op—it was a testament to how holiday joy can bridge gaps between neighbors and leaders. Jaworski took the mic for a short, heartfelt reminder to center Jesus Christ’s guidance and gratitude this season, skipping the stuffy jargon for words that felt like a chat with a trusted friend.
Then Santa crashed the party (the best kind of crash). No ticket required, no 2-hour lines—just a white-bearded icon handing out mini plushie gifts to squealing kids and arms open for selfies even with grinning seniors. The crowd’s cheers hit a high when he joined SM execs and local officials to flip the switch on the Christmas tree, the lights reflecting off every smiling face in the East Wing.
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| SM Besties of Joy 2025 |
No Christmas bash is complete without giving, and SM’s Besties of Joy campaign nailed it. The concept is simple (and genius): buy one of four cuddly plushies, keep it, and SM donates its twin to a kid via partner charities (their “Hug a Bestie, Share its Twin” slogan hits just right). If you’re a sucker for purpose-driven snuggles (raises hand), these are non-negotiable: Nana (warmth) for cozy movie nights, Rumi (creativity) for art-loving kids, Hannie (gratitude) for anyone chasing more joy in small moments, and Tala (laughter) for instant mood lifts. Pro tip: They’re only available October 25 to December 31—don’t sleep on collecting the full set.
The SM Holi-Squad mascots showed up and showed out—dancing with toddlers, high-fiving teens, and even roping in a few shy parents for a quick jingle bell shimmy. But the hidden gem? The in-mall SM Christmas Village app. Snap a photo with the fairy tale decor, collect points, and redeem small rewards. It’s perfect for families who want to turn a routine shopping trip into a tiny digital adventure.
The #EyoInWonderland launch wasn’t just a holiday display—it was a space where kids, teens, and grandparents all got to feel like kids again. The best part? You don’t need a fancy plan to join in: grab your family for dinner, pop in to pick up a Bestie plushie, or just wander the East Wing to soak up the lights. No hoops, no stress—just pure, inclusive joy.
