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| A child embraced SM City Grand Central Mall Manager Alpha Hernandez, beaming with joy as they received gifts during SM City Grand Central and SM Center Sangandaan’s ChriSMiles event. |
SM Supermalls brought the magic of Christmas to over 100 underprivileged children in Caloocan and Valenzuela cities through its annual ChriSMiles initiative. Just days before Christmas, SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela joined forces to create unforgettable holiday memories for children and their families.
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| SM City Grand Central and SM Center Sangandaan partnered with Bountiful Children’s Foundation Philippines to bring joyful holiday memories to 50 children from Brgy. 176, Bagong Silang, North Caloocan. |
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| With big smiles, children proudly raised their Bears of Joy plushies during SM City Grand Central and SM Center Sangandaan’s ChriSMiles celebration. |
In Caloocan, a partnership with Bountiful Children’s Foundation Philippines resulted in a heartwarming celebration for 50 children from Barangay 176, Bagong Silang. The children, aged 1 to 5, enjoyed a festive meal, received hygiene kits, and delighted in plush toys, thanks to the generosity of SM employees and tenant partners like Fantasy World and Tom’s World.
Meanwhile, in Valenzuela, SM City Valenzuela spread holiday cheer among the children of its own janitorial and security personnel. The children experienced the joy of free play at Kidzoona, received gifts, and shared a special Christmas meal with their families.
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| SM City Valenzuela Assistant Mall Manager Kristine Joyce Pimentel hands out loot bags and toys, bringing smiles to all during the ChriSMiles event. |
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| Children proudly display their Bears of Joy at the Valenzuela ChriSMiles event. |
ChriSMiles is more than just gifts and meals; it's about making children feel loved and celebrated during the holiday season. The initiative highlights the dedication of SM employees who generously contributed both time and resources to make this event possible.
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| Children enjoyed hours of fun and free play at Kidzoona during SM City Valenzuela’s ChriSMiles event. |
Shella Marie Vito, Senior Human Resources Manager, shared, "This event truly embodies the spirit of Christmas – giving and bringing joy to those who need it most. We're incredibly grateful for the support from our employees and partners; their kindness creates a lasting impact."
ChriSMiles underscores SM Supermalls' commitment to community and compassion, demonstrating that the true joy of Christmas lies in sharing with others. The laughter of the children and the kindness of the volunteers serve as a beacon of hope and goodwill, perfectly capturing the spirit of the season.
