Thursday, June 13, 2024

Breville Taps Renowned Filipina Barista Champion as Brand Ambassador

(L-R) Breville Philippines Food and Beverage (F&B) Business Unit Manager Elijah Marie Cortez-Flores, Breville Philippines Ambassadress Vanessa Maclang Caceres, and IAJWC President Ma. Cristina S. Llamo

The Philippines, situated in the esteemed "Bean Belt" known for major coffee-producing nations, is witnessing a transformative shift in its coffee culture. Despite lagging behind in this global movement, there is a growing opportunity for the nation to cultivate a robust coffee culture where the populace embraces and appreciates the nuances of this beloved beverage while leveraging modern technologies to craft the perfect cup.

IAJ Wellness Corporation (IAJWC), the exclusive distributor of Breville in the Philippines, has recently appointed Vanessa Maclang Caceres, a highly acclaimed barista and prominent content creator, as the brand ambassador for Breville, a leading Australian small kitchen appliances brand. This strategic partnership aims to elevate awareness and appreciation for coffee culture in the country, drawing inspiration from the rich coffee traditions observed in various countries worldwide.

Cris Llamo, President of IAJWC, envisions replicating the sophisticated coffee trends locally, encouraging Filipinos not only to consume coffee but to delve deep into the art and essence of its diverse flavors and origins. The collaboration with Vanessa, renowned for her extensive industry knowledge, is poised to enhance public understanding of specialty coffee and promote the concept of Third Wave Coffee in the Philippines.

Elijah Marie Cortez-Flores, the Food & Beverage (F&B) Business Unit Manager at Breville Philippines, emphasized the importance of Vanessa's role in educating and equipping frontline staff with the requisite expertise on specialty coffee to effectively showcase Breville products to customers. Vanessa, affectionately known as Ms. V or Mamita, will leverage her social media presence to endorse Breville's coffee range and other kitchen appliances while providing hands-on training to enhance product knowledge among frontline personnel.

(L-R) Breville Philippines' PR Agency Partner CatPR Head Nadine Tan, Breville Philippines Food and Beverage (F&B) Business Unit Manager Elijah Marie Cortez-Flores, Breville Philippines Ambassadress Vanessa Maclang Caceres, and IAJWC President Ma. Cristina S. Llamo

Expressing gratitude for the partnership, Vanessa highlighted the significance of imparting her expertise in Third Wave Coffee to a broader audience. She underscored the value of knowledge transfer to ensure that frontline staff accurately convey the essence of coffee and demonstrate the optimal utilization of Breville products to customers.

Breville's decision to engage Vanessa as its brand ambassador stemmed from her positive experience with the Breville Bambino Plus during Women's Month in March 2023. Impressed by the product's performance and innovative features, Vanessa became a staunch advocate for Breville, particularly praising its user-friendly design and versatility in simplifying coffee-making processes.

Founded in Sydney in 1932, Breville has evolved into a renowned global brand known for its innovative kitchen products that enhance consumers' culinary experiences. Since its introduction in the Philippines in 2010 under the exclusive distribution of IAJ Wellness Corporation, Breville has established a presence in over 100 retail outlets nationwide, offering a diverse range of premium kitchen appliances tailored to meet the evolving needs of customers. Vanessa's endorsement of Breville underscores the brand's commitment to delivering cutting-edge solutions that elevate the kitchen experience and empower consumers to explore new culinary horizons.

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