Friday, April 6, 2018

L'Oréal Philippines' Beauty for a Better Life : A fresh start in life

Exactly a year ago, L'Oréal Philippines, relaunched the "Bigay Daan" program under a new name, Beauty for a Better Life (BFBL). Led by the L'Oréal Foundation and implemented in different countries across the globe. Beauty for a better life continues to empower and change the lives of women through developing their self- confidence and providing them with an opportunity for better life. Acknowledging that having a `better life' may mean different things to different people in different cultures, the Foundation gives its counterparts in different countries the liberty to design the program to be more appropriate and relevant to the local context.

Beauty for a Better Life provides free, high-quality vocational training to people from underpriviledge backgrounds. Participants include those overcoming social exclusion and family difficulties, victims of violence and those without formal training. 

Luis Yanga
General Manager, Professional Products Division L'OREAL Philippines

For its first run, L'Oréal Philippines, along with its partner organization Philippine Business for Social Progress (PBSP), decided to focus on training women within one barangay to allow for growth within the community and co-empowerment among themselves.

Rey Laguda
Director, Philippine Business for Social Progress 

The program was first brought to Brgy. Sto. Niño in Marikina as one of the priority areas for unemployment. L'Oréal Philippines believes in the power of beauty to change lives, and Beauty For a Better Life expands the definition of beauty by using it a way to provide skills and livelihood opportunities to those most in need.

Beauty For a Better Life Graduates from Batch 1 to 3 of Brgy. Sto. Niño.

To celebrate BFBL first year anniversary, L'Oréal Philippines held a mini fashion show, wherein their graduates boast their works of art.

The program helps the graduates regain self-confidence, strengthen their social ties , take charge of  their lives and become socially and economically empowered to also serve as beacons of hope for their own families and communities. Indeed a fresh start in life. 

As of this day, 62 individuals have completed the program, 22 of which are from the third batch graduated last April 3. Each batch of beneficiaries underwent daily classroom sessions in the Barangay Hall for three months wherein they were taught different hairdressing skills such as blowdrying, hair coloring, hair cutting, and application of hair treatments - under the management of L'Oréal Philippines trainers. They were also exposed to a one-week internship in L'Oréal's partner salons across Metro Manila to expose them to actual hairdressing jobs and potentially further their career options. 

A hairdresser not only makes someone beautiful on the outside, but also in the inside. 

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