Converge and STET: Empowering Women in Journalism and Embracing AI

The Converge Corporate Communications and Public Relations team staunchly supports the STET Women in Cebu Media in its celebration of Cebu Press Freedom Week.

As part of its continued support to initiatives to empower women, leading fiber broadband and technology provider Converge ICT Solutions Inc. has again engaged in the STET Media Scope Forum in Cebu, rejoining the women members of the press in the celebration of this year's Cebu Press Freedom Week.

Organized by STET, an organization of active and retired women journalists in Cebu, the forum focused on Artificial Intelligence (AI) in Community Journalism, held on September 20, 2024.

During the event, Converge Vice President and Head of Corporate Communications and Public Relations Jay-Anne Encarnado delivered a message on behalf of the company which has stood with STET in its women empowerment advocacy for the second year.

"We at Converge champion women empowerment. Inspired by our President and Co-Founder  Maria Grace Uy, who is one formidable woman, Converge not only seeks to protect women’s rights and promote gender equality, but we want to support a stronger voice for women. We believe that STET shares this advocacy where we hope to see women heard and celebrated, and not intimidated or silenced," she said.

Also sharing some words regarding the forum's point of discussion, Encarnado highlighted the adoption of AI in the company's operations and reminded the attendees of some considerations, especially for its use in newsrooms.

Converge Vice President and Head of Corporate Communications and Public Relations Jay-Anne Encarnado delivered a message on behalf of the company which has been with STET in its women empowerment advocacy for the past two years.

"Being a former journalist myself, I am truly amazed at how technology has transformed the way we report the news. We recognize that while these new technologies promote efficiency and open up opportunities, there are also risks which we should be aware of, especially as journalists,” she added. 

The talk on AI was then led by Harvard University 2024 Nieman Fellow and former GMA News Online editor-in-chief Jaemark Tordecilla. 

“AI, as a tool, can help in content creation, but it can make us really lazy and before we know it, when we are trying to beat the deadline, we forget to abide by the rules for journalists. Let’s not surrender our brains, our critical thinking, our energy and stamina, our professional ethics,” Dr. Lelani Echaves-Paredes of STET highlighted in her closing remarks. 

Several members of the Cebu press, as well as aspiring student journalists from different universities and colleges in Cebu, were present during the forum.

Kubota Philippines: Sowing Seeds for the Future

In the heart of Philippine agriculture, Kubota Philippines Inc. (KPI) stands as a beacon of innovation and progress. With a rich legacy spanning decades, KPI has been instrumental in shaping the agricultural landscape of the Philippines. Kubota's commitment to providing cutting-edge technology and reliable machinery has strengthened its position as a trusted partner for Filipino farmers, contributing significantly to the country's pursuit of food security and sustainable agriculture.

Beyond just providing equipment, Kubota Philippines has had a significant impact on the industry by being a leader in empowering local farmers with thorough training programs and creative agricultural solutions. By offering world-class solutions to enhance productivity and sustainability, KPI is giving local farmers a chance to help the Philippine agricultural sector grow and be more competitive.

KPI's innovative approach extends beyond machinery distribution and sales. By leveraging Converge ICT Solutions Inc.’s connectivity and business solutions, Kubota Philippines has streamlined its operations, ensuring seamless customer service and efficient product delivery.

Cultivating Connectivity. Nayer Raymundo-Lagmay, ICT Manager of Kubota Philippines Inc., highlights how reliable connectivity enhances operations and empowers local farmers.

Nayer Raymundo-Lagmay, Kubota Philippines Inc.’s ICT Manager, underscores the importance of internet connectivity in Kubota Philippines’ operations. “Internet connectivity has a big role in our operations because most of our communications and program applications are cloud-based platforms. As the main tools of our daily operations, reliability and connectivity are a must. Because of Converge, our communication with our branches, satellite offices, and customers has become more effective and easier. We hope to continue this stable connectivity to maintain seamless and integrated operations,” adds Mr. Lagmay.

Converge and Kubota Philippines' alliance has improved KPI's digital readiness, allowing for more effective adoption of smart agriculture technology and open communication with its local dealerships and customers. This cooperation exemplifies Kubota's aim of a technologically advanced and digitalized agriculture industry in the Philippines.

Recent global developments, such as climate change, have reignited the debate over food security, as continuous reliance on conventional farming practices reduces the country's output, making it imperative for Filipino farmers to embrace innovation through new farming methods.

Farming the Future. A Kubota IT staff streamlines integration and communication with clients and dealerships nationwide, boosting efficiency and productivity.

Aware of this predicament, Kubota Philippines has made it its mission to help Filipino farmers progress and prosper in the products they provide. Their world-class agri-solution cloud-based app, 'Kubota Intelligence Solutions (KiS),' leads the way. This mobile app allows farmers to monitor the performance of their machine units, perform location tracking, battery monitoring, setting machine parameters, and theft detection—all from the convenience of their phone. 

Erika Ligot, Digital Marketing Supervisor of Kubota Philippines Inc., notes, “At first people just view it as simply reducing the need for manpower, but it has a great impact on the work efficiency and productivity cost and income of the farmers. Connectivity in the agricultural industry plays a vital role in modernizing agriculture as it fosters transformation in mechanizing the farming practices of the Filipino farmers.”

Looking ahead, Kubota Philippines is poised to play a crucial role in shaping the future of Philippine agriculture. The company's commitment to addressing the challenges of climate change and food security is evident in its continuous efforts to contribute to agricultural development through technologically advanced products and excellent customer service.

Kubota Philippines Inc., driven by its unwavering dedication to supporting Filipino farmers, has positioned itself as the Philippines’ consistent agriculture provider for farmers. By continuing to provide state-of-the-art solutions and empowering local farmers, Kubota Philippines Inc. is not just selling machinery; it's sowing seeds for a more prosperous and sustainable agricultural future in the Philippines.

Enhancing Customer Experience Through Digital Channels

Customer experience (CX) has become a critical differentiator in today's digital age. As businesses increasingly rely on digital channels to reach and engage with customers, it is essential to understand and cater to the changing expectations of consumers. 

Understanding customer expectations in the digital age

The digital revolution has transformed the way customers interact with businesses. Today's consumers expect seamless, personalized experiences across various digital touchpoints. They demand convenience, speed, and consistency, and businesses that fail to meet these expectations risk losing customers to competitors.

Personalization is a key aspect of modern CX. Customers expect businesses to recognize their individual needs, preferences, and behaviors, and tailor their interactions accordingly. By delivering personalized content, offers, and recommendations, businesses can build stronger relationships with their customers and drive loyalty.

In addition, customers expect quick responses to their inquiries, easy access to information, and intuitive navigation on websites and mobile apps. By streamlining processes and reducing friction, businesses can create a more satisfying customer experience.

Strategies for enhancing customer experience through digital channels

Website optimization

A positive online customer experience starts with a well-designed, user-friendly website. Here are some key considerations for website optimization:

1. Mobile Responsiveness: With the growing number of users accessing websites via mobile devices, it is essential to ensure that your website is mobile-friendly and provides a seamless experience across all devices.
2. Page Load Speed: Slow-loading websites can lead to high bounce rates and frustrated users. Compressing images, minifying code, and leveraging browser caching can help optimize your website.
3. User-Friendly Navigation: Intuitive navigation helps users find the information they need quickly and easily. Implement clear, logical menus, and consider incorporating search functionality to assist users in locating specific content.

Social media

Another opportunity to personally connect with customers is through social media platforms. Here’s how you can leverage them to enhance CX:

1. Social Listening for Customer Insights: Monitor social media conversations to gain insights into customer needs, preferences, and pain points. This information can be used to make data-driven decisions in strategizing content and developing products.
2. Engaging Content Strategies: Share valuable, relevant content that resonates with your target audience. Asking questions, running contests, and responding to comments encourages user engagement.
3. Customer Service via Social Media Platforms: Provide timely, effective customer support through social media channels. Your team should be equipped to handle customer inquiries and complaints professionally and efficiently.

Email marketing

Take the personal connection further by utilizing email marketing. Personalizing messages will ensure that you deliver relevant, targeted content to drive engagement. Consider the following strategies for email marketing personalization:

1. Segmentation and Targeted Content: Segment your email lists based on demographics, behavior, and preferences. Tailoring your content and offers to each segment will help maximize engagement and conversions.
2. Personalized Email Campaigns: Use customer data to personalize email campaigns, addressing recipients by name and referencing their specific interests or past purchases.
3. Automation and Trigger-Based Emails: Implement automation and trigger-based emails to deliver timely, relevant content. Examples include welcome emails, cart abandonment reminders, and re-engagement campaigns.

Chatbots and tools

Make reaching out to your customers easier with the help of chatbots and AI-powered customer support tools. Investing in them can help you provide round-the-clock assistance to customers. Here are more benefits of using chatbots:

1. Alleviates Simple Tasks: Chatbots can handle simple inquiries and tasks, freeing up human agents to focus on more complex issues. They can also provide quick, consistent responses, reducing wait times for customers.
2. Integrating AI for Personalized Recommendations: AI-powered chatbots can analyze customer data and behavior to provide personalized recommendations and assistance.
3. Enhancing Customer Interaction with Natural Language Processing: Natural language processing (NLP) technology enables chatbots to understand and respond to customer inquiries more accurately, creating a more natural, human-like interaction.

Measuring the impact of digital channels on customer experience

You can see how well your digital CX strategies are doing by tracking key performance indicators (KPIs) and leveraging analytics tools. Common KPIs for digital CX include:

1. Customer Satisfaction Score (CSAT): Measures the overall satisfaction of customers with their experiences.
2. Net Promoter Score (NPS): Assesses the likelihood of customers recommending your business to others.
3. Customer Effort Score (CES): Evaluates the ease of customers' interactions with your business.

Tools and technologies for tracking customer experience include analytics and data visualization platforms, customer feedback and survey tools, and customer relationship management (CRM) systems. Investing in them would be great in the long run!

Success stories of digital customer experience transformation

In the retail industry, a lot of businesses have successfully transformed their digital customer experiences, resulting in increased customer loyalty and revenue. For example, a major fashion retailer implemented a mobile-first strategy, resulting in a 30% increase in mobile sales and a 20% boost in overall sales.

Financial institutions have also embraced digital CX, using AI-powered chatbots and mobile apps to provide personalized, convenient services. One bank developed a mobile app that uses machine learning to analyze customer behavior and provide tailored financial advice, resulting in a 25% increase in customer engagement and a 15% reduction in customer churn.

The healthcare sector has also seen significant advancements in digital CX, with telemedicine and virtual care platforms becoming increasingly popular. One healthcare provider implemented a virtual care platform, enabling patients to consult with doctors and specialists remotely. This resulted in a 40% reduction in patient wait times and a 30% increase in patient satisfaction.

These cases reveal how a good digital CX has increasingly benefitted businesses and customers alike.

Challenges and considerations in enhancing digital customer experience

While automation can improve efficiency and consistency, it is essential to maintain a human touch in customer interactions. Striking the right balance between automation and human intervention can help businesses deliver personalized, empathetic experiences that foster customer loyalty.

Data privacy and security are also critical considerations in digital CX. Businesses must ensure that they collect, store, and use customer data responsibly, adhering to relevant regulations and best practices.

The digital landscape is constantly evolving, with new technologies and trends emerging regularly. By working with a public relations agency, businesses can be on top of these changes and adapt their digital CX strategies accordingly to remain competitive. 

Future trends in digital customer experience

As customers increasingly engage with businesses across multiple channels, the importance of omnichannel CX will continue to grow. Delivering seamless, consistent experiences across all touchpoints, from websites and mobile apps to social media and brick-and-mortar stores, will stay crucial.

In addition, predictive analytics and machine learning can help businesses anticipate customer needs and preferences, enabling them to deliver more personalized, proactive experiences. By analyzing customer data and behavior, you can easily identify trends, make informed decisions, and further optimize your CX strategies.

Moreover, with the rise of voice-activated devices like Amazon Echo and Google Home, voice search and voice assistants will play a more significant role in digital CX. Businesses must take advantage of this by optimizing their content and websites for voice search and consider integrating voice assistants into their customer support and engagement strategies.

Make it easier for your customers!

Enhancing customer experience through digital channels is essential for businesses seeking to thrive in today's digital age. By focusing on website optimization, social media engagement, email marketing personalization, and AI-powered customer support, businesses can create more satisfying, personalized experiences for their customers. 

Measuring the impact of digital channels on CX and staying up-to-date with emerging trends will help businesses adapt and innovate, ensuring that they continue to meet the evolving expectations of their customers.

Cervical Cancer: The Philippines Says "No More!"

Did you know that cervical cancer is one of the most preventable cancers?

The Philippine Foundation for Vaccination (PFV) recently hosted a media forum titled "Isang Boses Laban Sa Cervical Cancer," in Novotel Manila, bringing together key medical societies, organizations, and government agencies to discuss the urgent need to eliminate cervical cancer in the Philippines. The forum highlighted a united front among various sectors, all committed to accelerating efforts toward this goal.

The event brought together key medical societies and organizations, including the Philippine Medical Association (PMA), Pediatric Infectious Disease Society of the Philippines (PIDSP), Philippine Infectious Disease Society of Obstetrics and Gynecology (PIDSOG), Philippine Society for Microbiology and Infectious Diseases (PSMID), among others; Johns Hopkins Program for International Education in Gynecology and Obstetrics (JHPIEGO); government agencies such as the Department of Health (DOH), and Department of Education (DepEd); and Quezon City District 1 Councilor Charm Ferrer, in a collective commitment to advancing HPV vaccination, screening, and treatment to eliminate cervical cancer by 2064.

Burden of cervical cancer and strategies for elimination Human papillomavirus (HPV) is the primary cause of cervical cancer, which claims the lives of 12 Filipinas every day. Nearly all cases of cervical cancer are linked to HPV, yet this disease is largely preventable through vaccination. The HPV vaccine significantly reduces the risk of infection, offering a critical opportunity to save thousands of lives by preventing cervical cancer and related diseases. 

In response to this public health challenge, the World Health Organization (WHO) launched the Global Strategy to Accelerate the Elimination of Cervical Cancer in 2020, setting ambitious targets for 2030: 90% of girls fully vaccinated with the HPV vaccine by age 15, 70% of women screened by ages 35 and 45, and 90% of women with cervical disease receiving appropriate treatment.

Australia and Indonesia are leading the charge in cervical cancer elimination through their ramped-up HPV vaccination programs. Australia, which launched the world's first publicly funded national HPV vaccination program in 2007, has coupled it with a comprehensive National Cervical Screening Program that has been in place since 1991. By vaccinating both girls and boys aged 12-23 and introducing a twice- in-a-lifetime screening, Australia is on track to eliminate cervical cancer by 2038.

Indonesia has recently committed to a National Cervical Cancer Elimination Plan (2023-2030) that aligns with WHO's 90-70-90 targets, adapting them to local needs and resources. This plan emphasizes a multisectoral approach, involving stakeholders from academia, industry, healthcare, religious groups, and the media to drive success.

In contrast to Australia and Indonesia's robust efforts, the Philippines faces significant challenges in cervical cancer prevention, with only 33% HPV vaccine coverage for girls and a screening rate of less than 1% for women. This disparity underscores the need for stronger initiatives in the Philippines to improve both HPV vaccination rates and access to cervical cancer screening. If the country fully implements these elimination pillars, cervical cancer could be eliminated by 2064, potentially preventing 970,000 deaths.

Integrating 9-Valent HPV vaccine into the national immunization program

A key focus of the forum is on the need to upgrade to the 9-valent HPV vaccine, which offers broader protection against emerging high-risk HPV genotypes, including HPV types 31, 45, 52, and 58. These types have become more prevalent in the Philippines. The 9-valent vaccine, already available in private healthcare settings since 2017, is a crucial component in the country's cervical cancer prevention strategy. It is also pre-qualified by the WHO, ensuring its safety and effectiveness.

Studies from countries like Japan show that the 9-valent vaccine achieves earlier and more significant reductions in cervical cancer incidence compared to earlier vaccines. Thailand has also recently upgraded its national immunization program to include the 9-valent vaccine.

Medical societies will be presenting their unified stance on integrating the 9-valent HPV vaccine into the National Immunization Program to ensure comprehensive protection for Filipino girls.

Expanding access to HPV vaccination

With the country facing challenges in scaling up HPV vaccine coverage, the forum will highlight the urgent need to expand access points for vaccination. By increasing HPV vaccination availability in private schools and clinics, the Philippines can work towards achieving the WHO's 90% vaccine coverage rate and bridge existing gaps in immunization.

Urgent call to eliminate cervical cancer

Cervical cancer and other HPV-related diseases are causing unnecessary loss of life, despite the availability of vaccines and effective screening. This fight can be won, but it requires swift and decisive action.

There is an urgent need to close the awareness gap and ensure that every Filipino-particularly young adolescents-has access to life-saving HPV vaccines. The tools are available, but a collective effort is required to reach those most in need.

Government agencies, healthcare professionals, and community leaders are being called upon to join this critical fight. Together, they can combat misinformation, increase vaccination rates, and work toward the eradication of cervical cancer in the Philippines.

The moment to act is now, as lives hang in the balance. By uniting, stakeholders can prevent unnecessary suffering, save thousands of lives, and pave the way for a healthier future for the nation.

Converge Unlocks Next-Level Hospitality with Converge Concierge with SkyTV

Converge ICT Solutions Inc., the Philippines’ leading fiber broadband and business solutions provider, unveiled its groundbreaking product, Converge Concierge with SkyTV, set to transform the Philippine hospitality sector. This innovative all-in-one smart tv solution promises to streamline hotel operations and to elevate guests’ experiences, marking a new era in hospitality technology.

Converge Concierge with SkyTV integrates world-class cutting-edge technology with the company’s renowned high-speed broadband internet to create a comprehensive hospitality solution. The product features an in-room entertainment and information hub, complete with IoT-enabled smart controls and the high-definition IPTV solution, “SkyTV”.

KEYCARD FROM ABOVE: No less than Converge Co-Founder and CEO, Dennis Anthony Uy, welcomes guests in The Manila Hotel for the launch of Converge Concierge.

THAT FIVE-STAR FEELING: Benjamin B. Azada (Converge Executive Vice President and Chief Commercial Officer), Dennis Anthony Uy (ConvergeCo-Founder and CEO), and Bryan Uy (Converge Technical Manager), field questions from the media on Converge Concierge and elevating guest experience.

“The hospitality industry is one that is close to my heart - one of my first enterprise clients was Mimosa Clark. We have come a long way and guests today expect more than just a comfortable stay in hotels—they demand personalized, seamless, and memorable experiences. Converge is proud to offer our technology and expertise to help bring the industry to the next level and be at par with the rest of the world,” said Converge CEO and Co-Founder Dennis Anthony Uy.

Key Features and Benefits:

C IS FOR CONVERGE CONCIERGE: Leading the charge in unlocking next-level hospitality are (L-R) Dennis Anthony Uy (Converge Co-Founder and CEO), Maria Grace Y. Uy (Converge Co-Founder and President), Raffy Zacarias (Hotelier Information Technology Association of the Philippines (HITAP) President), and Roderick Liwanag (Head of SkyBiz).

• Seamless Integration: Converge Concierge with SkyTV effortlessly integrates with existing hotel property management systems, streamlining bookings, guest services, and billing processes.
• Customizable Interface: Hotels can tailor the user interface to match their brand and specific service offerings.
• Scalable Solutions: Content and bandwidth can be adjusted to meet the unique needs of each hospitality business.
• Comprehensive Entertainment: Guests can enjoy access to live programs, high-definition linear channels, and streaming platforms.
• Secure Chrome-casting: Ensures guest data protection in compliance with industry regulations and privacy best practices.

The launch of Converge Concierge with SkyTV comes at a crucial time for the hospitality industry, as tourism peaks and hotels seek innovative ways to enhance guest experiences and improve operational efficiency.

GREAT THINGS ARE POSSIBLE WHEN WE CONVERGE: Hotelier Information Technology Association of the Philippines (HITAP) members with Ricardo De Jesus (Converge Marketing Services Manager) and Joyce Esquillo (Converge Enterprise Group Sales Unit Head).

FOLLOW US, THIS WAY PLEASE: Bryan Uy (Converge Technical Manager) and Benjamin B. Azada (Converge Executive Vice President and Chief Commercial Officer) led in answering guests’ burning questions during the fireside Q&A session.

"In today's competitive hospitality landscape, providing a personalized, tech-forward experience is no longer a luxury—it's a necessity," noted Converge Executive Vice President and Chief Commercial Officer Mr. Benjamin B. Azada. "Converge Concierge with SkyTV offers hotels the tools they need to meet and exceed guest expectations while optimizing their operations. This product represents our vision for the future of hospitality that will set a new standard for guests’ satisfaction and operational efficiency in hotels across the country."

Converge Concierge with SkyTV is now available for implementation across hotels, hospitals, service apartments, and dormitories. Interested hoteliers and industry professionals can experience Converge Concierge with SkyTV firsthand. To see its potential to revolutionize their business guest experience, please visit www.convergeict.com/convergeconcierge.

Ready to be crowned SM’s Super Spelling Bee Champion?

SM Supermalls is hosting the largest spelling bee in the Philippines, aiming to boost literacy and support young Filipinos by revitalizing their love for spelling. Free registration is open today until October 11, 2024 to kids aged 9 to 11 in Grades 4 to 6.  Preliminary rounds take place on September 27, October 4, and October 11 at 40 SM Supermalls nationwide. 

Parents or guardians of interested children can pre-register for the competition via the SM Malls Online app. Simply look for the SM Super Spelling Bee application form and course your registration through the app. Guardians can also pre-register in-person at the Mall Administration Office of their chosen participating SM Supermalls branch. 

Teachers and educators may register their students given that the forms are duly signed by the student’s parent or guardian before submission.

To complete registration requirements, make sure to present an original copy and photocopy of the participating child’s valid school ID, either during the elimination proper for online applications, or during the in-person submission at the Mall Administration Office.

Walk-in registrations will also be accepted on the days of the elimination round but take note that the cutoff for these on-the-spot registrations closes at 12 noon.

The top contestants will advance to the Grand Finals at SM Mall of Asia, where they can win exciting prizes. Elimination round winners will receive over Php 20,000 worth of prizes from SM Supermalls, Jollibee, and National Book Store while the Grand Winner’s prize includes up to Php50,000 in cash and SM Gift Certificates, Php150,000 in National Book Store Gift Certificates, Php10,000 in Jollibee Gift Certificates, a new laptop from Power Mac Center, and discounts on school tuition from the National University (NU).

“We at SM continue to believe that the youth of today are brilliant, bright, and capable of great things,” said SM Supermalls’ Assistant Vice President for Special Events and Tenant Marketing, Hanna Carinna Sy. “Our hope is that the Super Spelling Bee is just one of many avenues for young students to display and hone their skills, and show the world exactly what they are made of.”

Pre-register now and show off your spelling prowess! For more information, visit smsupermalls.com/superspellingbee/ or follow SM Supermalls on Facebook.

Turning loans into educational success with Home Credit

A mother’s tireless pursuit of providing her 11 children with the gift of education through the country’s number-one financial ally.

In Filipino families, education is considered the most valuable legacy parents can pass on to their children, providing a pathway to a brighter future. This belief drives parents to make every sacrifice and effort to ensure their young ones receive the education they deserve. However, even with unwavering determination, parents often need reliable support to help turn their children’s educational dreams into reality, especially when they’re making a living for 11 children. 

Such was the case of Amada Guazon Bigueja, a 57-year-old mother of 11 children from Nabua, Camarines Sur, who found educational and livelihood assistance from the country’s leading consumer finance company, Home Credit Philippines. Through its range of products and services, Home Credit has empowered her, her family, and several others to manage their expenses when it mattered the most. 

The company’s variety of products such as monthly product installment, available at low or 0% interest rates, and cash loan, offering quick access to funds ranging from PhP3,000 to PhP150,000, help parents cover crucial costs like school expenses and secure a brighter future for their children.

Unwavering commitment to children’s education

For Amada, nothing compares to the joy of seeing her children pursue their dreams. Despite financial challenges, she has remained dedicated to ensuring her children have access to education. Her dedication to their future has driven her to make countless sacrifices.

During the pandemic, Amada relied on her small fashion jewelry business, and pedicab to sell goods, which included ukay-ukay clothes, plasticware, vegetables, dried fish, and rice, around her neighborhood. This tireless effort, remembered by many in her community, not only kept food on the table but also allowed her to continue supporting her children’s schooling.

Although Amada’s husband works as a farmer on loaned land, where they earn 10 percent of the profit, the growing daily expenses and rising costs of tuition and school supplies became increasingly difficult to manage, considering that several of their children were enrolled in school at the same time. During these difficult times, she turned to Home Credit for support.

Unlocking educational dreams through loans

Amada first discovered Home Credit in 2020 when she needed to buy a new phone for her daughter, who was then an accountancy student and needed it for online classes. This marked the beginning of Amada’s journey with Home Credit, which has since played a vital role in supporting her children’s education.

A few months after getting a product loan, Amada received a call from Home Credit offering her a cash loan. Seizing the opportunity, she applied and was approved for a PhP95,000 loan within minutes. The loan helped her accountancy daughter graduate and enabled her other four children to continue their studies—two in college and two in high school— all of whom attend private schools, except one.

“Dahil sa Home Credit, nakapagtapos ang isa kong anak sa kursong accountancy at nakatanggap ako ng suporta para sa pag-aaral ng iba kong mga anak. Ngayong school year, magtatapos naman ang isa kong anak sa kursong criminology. Malaking tulong talaga ang Home Credit sa amin, lalo na sa pag-aaral ng aking mga anak,” Amada said.

(Thanks to Home Credit, one of my children graduated with a degree in accountancy, and I received support for the education of my other children. This school year, another one of my children will graduate with a degree in criminology. Home Credit has truly been a great help to us, especially in supporting my children’s education.)

For Amada, Home Credit has been more than just a financial service. It has been a dependable partner in unlocking her children’s educational dreams—all of whom were able to finish and continue their education through the company’s help. The quick and seamless access to cash and even product loans allowed her to support her children without compromising their educational opportunities.

“At Home Credit Philippines, our goal has always been to empower every Filipino family by offering a variety of products and services that support their everyday needs and help them achieve their dreams. 

“We are thrilled that our product installment and cash loan offerings have made a significant impact on parents like Amada, enabling their children to receive the best education. We firmly believe that education is one of the most valuable gifts we can provide to the next generation for a brighter future,” Sheila Paul, Chief Marketing Officer of Home Credit Philippines, conveyed.

Dreams within reach

Through Amada’s perseverance and the support of Home Credit, she has gradually turned her dreams for her children into reality. Today, she proudly has three children with their businesses, four who have graduated with degrees, and four more who are still studying. Amada is determined to provide her children with what she values most: a good education.

“Ang kaya kong ipamana sa aking mga anak ay edukasyon. Kaya naman patuloy akong magpupursige kasi pangarap ko sa kanila ang makapagtapos ng pag-aaral at maging successful sa buhay,” Amada remarked.

(What I can pass on to my children is education. That’s why I continue to strive because my dream for them is to finish their studies and be successful in life.)

As Amada looks toward the future, she continues to trust Home Credit to provide the support her family needs. Whether it is for tuition fees or other school-related expenses, she knows that Home Credit will be there to help her realize her dreams for her children.

In recognition of Amada’s enduring trust in Home Credit, the company recently awarded her PhP50,000. This gesture not only acknowledges her loyalty but also provides valuable support for her children's educational expenses.

Eligible customers can conveniently apply for a Home Credit Cash Loan by downloading the Home Credit App. With approvals as fast as one minute and cash disbursement on the same day, the process requires just two basic requirements: being a Filipino citizen aged 18 to 68, with at least one valid identification card. Customers can also select flexible installment plans, ranging from six to 48 months, making repayments more manageable.

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the Home Credit App on Google Play to learn more about the latest promos and see what’s new in Shoppingmall.ph. 

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP). 

SM Supermalls: Your Food Trip Starts Here (North Luzon Edition)

Northies Calling! Your next food trip starts at SM Supermalls.

Calling all food adventurers! Buckle up because we're taking you on a flavor rollercoaster through the heart of Luzon! SM Supermalls is about to become your culinary passport to the bustling up north.

Remember our first stop on "The Philippines on a Plate"? Well, get ready to dive deeper into the incredible diversity of North Luzon's food scene. We're talking legendary dishes that have been passed down for generations, alongside innovative twists that will explode your taste buds.

So, skip the long lines and ditch the travel hassles. Your next epic food trip is just a short drive (or Grab ride) away! Head down to your nearest SM Supermall and get ready to #FindYourFoodTrip in Luzon. Let the adventure (and the eating) begin! 

North Luzon: Where modern meets tradition in a wonderful fusion of flavors 

In SM City Baguio, the sweet potato and ube in the Dokto Turon add a fun twist, but House of Yolo Yogurt’s real highlight is their fully customizable yogurt! (Images sourced from House of Yolo Yogurt on Facebook).

A trip to Baguio isn't complete without a stop at the famed Vizco's in SM City Baguio. The crowd-pleasing Strawberry Shortcake, undoubtedly the all-time favorite, is a must-try (or take home), as is the decadent Tres Leche.

Papa Kebs in SM City Bataan has got your shawarma and birria taco cravings covered! (Images sourced from Papa Kebs on Facebook).

Craving Middle Eastern flavors in North Luzon? Look no further than Papa Kebs at SM City Bataan for the best shawarma, kebab, and birria tacos around. Likewise, savor the rich, savory flavors of The Beanery’s Pork Roulade, perfectly seasoned and slow-cooked to tender perfection. This is one culinary delight that simply tickles your mouth with good texture and good flavor—practically all the good stuff.

More than the mouthwatering kakanin from Susie’s Cuisine in SM City Clark, their Pancit Palabok is another best seller. (Images sourced from Susie’s Cuisine on Facebook).

Pampanga is all about sisig, and Mila's Tokwa't Baboy at SM City Clark serves one of the best! Don't be fooled by the name - their crispy, fatty sisig is a must-order. Bursting with salty, sour, and savory goodness, it's a true taste of Kapampangan tradition.

No Pampanga trip is complete without pasalubong! Susie’s Cuisine at SM City Clark has been serving the best Pampango kakanin since 1972. Grab the iconic tibok-tibok, a soft carabao milk pudding - it's a guaranteed crowd-pleaser!

At SM Center Pulilan, you can have your Mat’s Donut and eat it too. You can also have a taste of Korea at Min’s Korean Grilling Station. (Images sourced from Min’s Korean Grilling Station and Mat’s Donut on Facebook).

Have a Korean feast at SM Center Pulilan’s Min’s Korean Grilling Station right before you hit Metro Manila! For only PHP 599 per head, you can enjoy all the authentic Korean dishes—from premium meats and seafood to over 60 types of side dishes—making you feel like you’re in a K-Drama! Afterwards, complete the epic food adventure with something sweet and swing by Mat’s Donuts in SM Center Pulilan for pure happiness. Their giant, super-affordable donuts come in tons of flavors, but the cheese, strawberry, and classic glazed are the real winners.

Craving some Southern sunshine (and flavors)? Our next food trip takes you on a delicious adventure through SM Supermalls in the South! Get ready to #FindYourFoodTrip.

Never miss out on the hottest new food spots at SM Supermalls! Follow us on Facebook, TikTok, Instagram, and X for the latest updates and mouthwatering pics. Want to know the latest entry guidelines and mall hours? Check them out here. Get ready to tantalize your taste buds! 👅 #FoodieFestivalAtSM #SMSupermalls 

Brgy S2S: Walang-Sawang Saya, Laro, Papremyo at Mas Pinabilis na Prepaid Fiber Internet Hatid sa Cebu

Pagkatapos ng matagumpay na launch ng BRGY S2S sa Tandang Sora, Quezon City noong nakaraang buwan, susugod naman sa probinsya ng Cebu ang Surf2Sawa at Converge para maghatid ng walang-sawang saya, palaro at papremyo sa mga Cebuano. Kaakibat nito ang paglunsad ng mas pinabilis na prepaid fiber internet sa naturang probinsya.

Ayon sa reports ang kabuuan ng Central Visayas ang naging fastest-growing economy sa buong bansa sa nakalipas na taon—simbolo ng patuloy na pag-unlad ng rehiyon. Kaya naman ikinagagalak ng Surf2Sawa na dumayo sa Cebu para pasayahin ang mga tao at ipakita ang kahalagahan ng pagtutulungan sa bawat komunidad.

Ang Surf2Sawa o S2S ay ang prepaid fiber internet plan na mura, unlimited, at walang kontrata. Ito ay nagbibigay ng pagkakataon sa bawat tahanang Pilipino na maging konektado sa internet na may bilis na ngayon ay umaabot hanggang 50 Mbps (mula sa 25 Mbps) at nagkakahalaga lamang ng P4.00 kada araw bawat user (hanggang 6 na devices ang pwede kumonekta). At dahil prepaid ang Surf2Sawa, makakapili ang customers ng top-up options na angkop sa kanilang pangangailangan: mula P50 load para sa 1-day service hanggang P700 para sa 30-day unlimited connectivity.

Ang Surf2Sawa ay hindi lang basta prepaid internet service, ito ay isang initiative ng Converge para makamit ng lahat ang mas maginhawang buhay. Sa pamamagitan ng pagbibigay sa bawat tahanan ng mura, unlimited, at walang kontrata na internet, mas gagaan para sa maraming mamamayan ang pag-aaral o paghahanapbuhay dahil meron na silang maaasahan na prepaid fiber plan.

Naniniwala si Converge Head of Consumer Marketing Ms. Sandra Zira Tubale-Dingal na ang internet ay hindi na lamang isang luxury kundi isang basic need ng bawat Pilipino tulad ng tirahan, tubig, kuryente, at pagkain. “Misyon ng Surf2Sawa at BRGY S2S ang magdala ng pinaka-sulit sa budget at walang-sawa na high-speed internet sa bawat barangay sa Pilipinas, para lahat ay maging konektado sa digital world, lalo na para sa trabaho at school,” dagdag pa nito.

Ayon din kay Mr. Dhing Pascual, Vice President and Business Unit Head sa Converge ICT, ang main objective ng Brgy S2S ay makatulong sa mga kababayang walang access sa internet at namamahalan sa karaniwang offer ng internet plans. Dagdag pa nya, “What’s important is for us to provide these services sa mga kababayan nating nangangailangan ng internet. Sa pamamagitan ng Surf2Sawa, maa-address natin iyon lahat. Nais namin na malaman ng lahat na ang S2S ang abot-kaya na internet ng bayan na laging ready ‘pag kailangan.”

Maliban sa unlimited internet, walang-sawa din ang saya, laro, at papremyo na dadalhin ng BRGY S2S kasama si Melai Cantiveros, Cheche Tolentino, Joy Cancio, at SB New Gen. Meron din exciting activities tulad ng Zumba2Sawa at banda mosiko, libreng food carts at pampering service tulad ng gupit at masahe. Hindi din mawawala ang pinakaaabangan na Dance2Sawa competition, special dance numbers, at ang Sugod Barangay segment kung saan tatlong pamilya ang makakatanggap ng isang taon na libreng internet at iba pang mga papremyo galing sa Surf2Sawa.

Bukod sa mala-fiesta na selebrasyon, lahat ng residenteng mag-susubscribe sa Surf2Sawa sa araw ng event ay hindi lamang makakatanggap ng 50% discount sa installation fee, makakabitan din sila ng linya sa mismong araw na ‘yon courtesy ng Instant Connect promo ng BRGY S2S.

Kaya naman wag nang palampasin ang pagkakataong maging bahagi ng makulay na pagsisimula ng Surf2Sawa sa daratinhg na Sabado, Setyembre 21, 2024 sa Talisay City Plaza, Barangay Poblacion, Talisay City, Cebu mula 7AM hanggang 6PM. Ang libreng event na ito ay magiging puno ng walang-sawang kasiyahan at serbisyo na syang ambag ng Converge ICT para sa ikatatagumpay ng isang konektadong bansa sa isang digital world.

Para sa mas kumpletong impormasyon tungkol sa BRGY S2S at Surf2Sawa, bisitahin ang kanilang official website sa https://surf2sawa.com o i-follow ang kanilang official FB page: www.facebook.com/Surf2Sawa .

HAVAS Red expands Offering in ESG with Red Impact Launch

HAVAS Red, the PR arm of HAVAS Ortega, has announced the launch of Red Impact, a global ESG communications offering that integrates environmental, social, and corporate governance (ESG) expertise. This new platform strengthens HAVAS Ortega’s legacy of creating a meaningful difference by bringing purpose-driven communications designed to inspire brands and organizations to make lasting positive changes.

“With Red Impact, we aim to ignite real change,” said Jos Ortega, CEO of HAVAS Ortega. “Sustainability isn’t just a trend—it’s a necessity for future-proofing businesses. Our mission is to guide brands in creating meaningful impact that not only stimulates growth but also benefits society as a whole.”

Co-Creating Change at La Conférence Bleue

The launch of Red Impact took place at the inaugural La Conférence Bleue, the sustainability summit organized by the French Chamber of Commerce and Industry in the Philippines (CCI France-Philippines). As the conference partner, Red Impact played a pivotal role in co-creating the event’s theme and program, which aimed to share stories of various organizations and their journeys into sustainability. 

“We’re excited to help brands and organizations transform their pledges into progress,” shared Jeuls Hermosisima, Head of Red Impact. “By leading with purpose, we hope to build a more sustainable legacy for generations to come.”

For more information, please visit the Havas Red LinkedIn page.

Tang Gets Fruity: Two New Limited-Edition Flavors to Quench Your Thirst

Love the refreshing taste of lemons? You’re in for a treat! Tang provides a new fruity twist on lemonade. These two new, limited flavors offer an exciting balance of sweet and sour flavors in every sip.  

For those who love the combination of the citrusy taste of lemons and sweet flavor of strawberry and mixed berries, Tang Strawberry Lemonade and Tang Mixed Berries Lemonade will be their new favorite juice drink!

Available for a limited time only, both Tang Strawberry Lemonade and Tang Mixed Berries Lemonade come in cute and colorful Toy Story themed packaging, featuring characters from the beloved Disney and Pixar feature film. Tang Strawberry Lemonade features fan-favorite Jessie the Cowgirl, while Tang Mixed Berries Lemonade features the adorable multi-eyed Alien—making these new exciting flavors more fun to drink for kids and even the kids at heart!

The whole family is sure to love Tang’s new Strawberry Lemonade and Mixed Berries Lemonade, two new flavors that offer the exciting twist of lemonade with the fruity taste of Tang! 

Experience these limited edition flavors now! The Tang Strawberry Lemonade and Tang Mixed Berries Lemonade are available in all leading groceries and supermarkets nationwide.  For more information, visit Tang Philippines’ official Facebook page. 

100 Days of Christmas Cheer at SM Bulacan Malls

It’s official—there are less than 100 days until the most wonderful time of the year! Shoppers can get into the festive spirit early as SM Supermalls in Marilao, Baliwag, and Pulilan gear up for the holiday season with an array of incredible deals, promotions, entertainment, and even bigger surprises from September to December.

Shoppers can look forward to breathtaking spectacles to mark the festive season at their favorite SM malls in Bulacan. Each mall will be adorned with dazzling displays of holiday magic and sparkling Christmas centerpieces, perfect for capturing that Instagram-worthy moment.

Start your holiday shopping early at the Holiday Bazaars, where you can explore a wide array of artisan products and services from local MSMEs. Toys, games, and collectibles will also be on offer at the Christmas Toy Fairs, held in partnership with Toy Kingdom and Toy Kingdom Express at SM malls in Marilao and Baliwag. 

Adding to the festive fun, Santa Claus and his merry squad will be making special appearances, bringing captivating performances and musicals that guarantee something for everyone with every visit.

Get ready to feel the holiday magic with the 2024 SM Bears of Joy! Inspired by the viral Squishmallow trend, these plush, oval-shaped bears come in four unique designs and colors. Buy a pair at SM malls in Marilao, and Baliwag, keep one, and share the joy by donating the other to a child in need through SM’s chosen beneficiaries. 

SM malls in Baliwag and Pulilan will spread joy nationwide through a series of heartwarming surprises and festive activities. Shoppers can expect to be greeted by enchanting light projections across its malls, each displaying a cheerful “100 Days to Christmas” greeting alongside vibrant decorations. This dazzling display will set the tone for the holiday excitement, signaling that the season of joy has officially begun.

 

  

Through the 100 Days of Joy Campaign, SM Bulacan malls likewise pledge to spread joy and love to the communities and beneficiaries surrounding the malls.

For more information about SM Supermalls’ 100 Days to Christmas, visit the official social media pages of SM City Marilao, SM City Baliwag, and SM Center Pulilan. Also check out  www.smsupermalls.com, and follow @SMSupermalls on social media!

Converge Empowers Marginalized Communities with Prepaid Broadband and Income Opportunities

Converge hosted a sales agent training for stay-at-home moms in Tondo, Manila, introducing its prepaid fiber broadband brand Surf2Sawa.

Empowering communities beyond connecting high-speed fiber broadband internet, Converge ICT Solutions Inc. continues to open income opportunities for under-resourced families as it conducted a sales agent training session in Tondo, Manila featuring its prepaid fiber broadband solution Surf2Sawa (S2S).

With the support of its S2S partner JK2L2 Inc., Converge trained housewives and moms from Baseco Compound on the know-how of operating as home-based sales agents.

The participants were also shown how to effectively use social media to boost their earning capabilities, as well as some practical tips to protect themselves against online scams, such as phishing.

"This livelihood training allows us to take tangible steps towards fostering sustainable development in communities where opportunities may be limited," said Converge President and Co-Founder Maria Grace Uy.

"We recognize the reality among mothers that they find it hard to look for streams of income because of their duties at home. But with the help of the internet and social media, earning from home is now achievable which we hope we are able to impart through this S2S training session,” she added.

Creating equitable and accessible opportunities for all, the initiative was part of the company's broader sustainability commitment to driving positive impact to the communities it serves.

IN PHOTO: JK2L2 Inc. Sales Support Head Yuan Malinawan

"Unlike typical CSR initiatives that offer one-time relief, we see to it that our approach to community development is always towards addressing challenges in the long-term, in ways that leverage our capabilities as a business. For us, making a difference in the lives of others is what it means to be a responsible business, and we do that particularly for those who have been left behind in terms of economic progress,” said Converge Chief Commercial Officer and Chief Sustainability Officer Benjamin Azada.

He also underscored that aside from offering income prospects to disadvantaged communities, the project also contributes to the company’s pledge of bridging the digital divide as it enhances their penetration into dense urban populations.

S2S employs a community-based business model where retailers and sales agents sell directly to customers within their own neighborhoods.

Moving forward, the newly trained participants, after officially signing up to be S2S partners, will work primarily within their community, aiding Converge to reach more households who might otherwise be underserved.

Recently, Converge joined hands with Caritas Manila to formally launch its Unang Yakap community at Baseco.

The project intends to support underprivileged pregnant and lactating moms with sustainable healthcare and nutritional assistance for the next six months.

HUAWEI Tops Q2 2024 Wearable Tech Sector with Record Growth Says Latest IDC Data

HUAWEI has secured the top spot in the global wearable tech market for the second quarter of 2024, according to the latest data from the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker. 

The global wrist-worn device market shipped 43.7 million units in the second quarter of the year, seeing a slight year-over-year (YoY) decrease of 0.7%. HUAWEI defied this trend by posting significant gains.

Strong Market Performance and Shipment Growth

Source: https://www.idc.com/getdoc.jsp?containerId=prCHE52577924

HUAWEI’s outstanding performance in the wearable space is highlighted by its substantial shipments and market share, posting 8.9 million units in shipments and 20.3% market share in Q2 of 2024, compared to 6.3 million units shipments and 14.2% market share in Q2 of 2023. The global tech brand has recorded a 42.1% YoY growth rate, besting its competitors.

The launch of HUAWEI’s line of wearable devices boosted its performance in the first half of 2023, with 55.1% YoY increase in shipments. This led to the tech brand leading the global wrist-worn market for two consecutive quarters. HUAWEI has achieved significant growth in regions such as the Middle East and Africa, Latin America, and Central and Eastern Europe.

Innovative Wearables Powering Success

Throughout the latter part of 2023 and the first half of 2024, HUAWEI released a series of new wearable devices that played a pivotal role in reinforcing its market dominance. The line of wrist-worn devices include the HUAWEI WATCH FIT 3 and the HUAWEI WATCH GT 4 Series, both of which featured innovative technology that excited consumers.

The HUAWEI WATCH FIT 3 is the ultimate must-have for anyone seeking the perfect blend of style, innovation, and performance. The smartwatch is the epitome of modern design, with its ultra-sleek square face and a 1.82-inch AMOLED screen that makes navigation effortless and visually stunning. Beyond its design, this powerhouse of a device comes packed with enhanced health and fitness monitoring features, giving consumers all they need to stay on top of their goals. The HUAWEI WATCH FIT 3 also boasts a remarkable battery life that can last up to 10 days on a single charge.

THE HUAWEI WATCH GT 4 Series, on the other hand, sets new standards for fashion-forward as it redefines classic elegance for the modern age. Designed after the Grand Tourer (GT), its timeless look makes it the perfect smartwatch for traditional watch wearers. Available in 41mm and 46mm sizes, this stunning timepiece combines timeless design with a bold, sporty edge, featuring an engraved bezel for a sleek, pendant-inspired look. Beneath its sophisticated exterior lies powerful health tracking technology that monitors everything from sleep quality to heart rate and more. Style meets innovation in the HUAWEI WATCH GT 4 Series. 

Gearing Up for September Launch

HUAWEI’s momentum shows no signs of slowing as it prepares to launch additional groundbreaking wearable devices slated for September 19. Tech experts and enthusiasts expect the upcoming devices to include the HUAWEI WATCH GT 5 Series. The latest series is speculated to feature the newly-introduced HUAWEI TruSense System, further pushing the boundaries of possibilities for wearable technology. 

As the demand for innovative and tailored wearables grows, HUAWEI continues to lead the charge for the wrist-worn sector. The brand’s dominance in the market in Q2 of 2024 is a testament to its ability to innovate and adapt. With its highly anticipated launch, HUAWEI is poised to shape the future of wearable technology, delivering innovative devices that meet the ever evolving needs of users worldwide.

Stay tuned to HUAWEI’s product launch on September 19, 2024. To find out more about the latest updates and future releases, visit Huawei’s official website or follow HUAWEI’s social media accounts (Facebook | Instagram).

Korean Fried Chicken Craze Hits SM City Grand Central!

Get ready, Northern Manila! BB.Q Chicken, the Korean fried chicken sensation, has landed at SM City Grand Central, bringing its signature crispy goodness to Caloocan, Malabon, Navotas, Valenzuela, and beyond.

BB.Q Chicken, short for “best of the best quality chicken,” is not only famous for its mouthwatering menu but has also gained a cult following thanks to its frequent appearances in popular K-dramas like “Goblin” and “Crash Landing on You”. This Korean chain is known for using pure olive oil in its deep-frying process, resulting in chicken that’s perfectly crispy without being overly greasy.

From traditional favorites like Golden Fried Chicken, Hot Crispy Chicken, and Sweet Soy to more adventurous flavors like Gangnam Chicken, Red Spicy, and Cheesling Chicken, there’s a dish for every fried chicken lover. BB.Q. Chicken also serves up specials like UFO Chicken, Tteokbokki Platters, and Tuna Rice Balls, plus a variety of sides, including Cheese Balls and Onion Rings, to complete your meal.

Located on the 5th floor of SM City Grand Central, BB.Q. offers a spacious, inviting ambiance, perfect for gatherings or celebrating special moments with friends and family. If you’re on the hunt for your next foodie adventure, head over to SM City Grand Central and experience the best of Korean fried chicken right here!