Bodies Built With Purpose: Century Tuna Unveils 40 Inspiring Finalists For The New Superbod Era

The Superbod Era has officially arrived, and it is stronger and more meaningful than ever. Celebrating 20 legendary years of championing health and wellness, Century Tuna Superbods has grown into an iconic movement that honors not just fit bodies, but the powerful stories and purpose that shape them.

Held ahead of the competition’s highly anticipated final leg, the #SuperbodEra launch event highlighted how these finalists have evolved. It proved that true transformation goes far beyond physical fitness to include personal growth, mental resilience, and a deep commitment to uplifting others.

Top 40 Superbod finalists took the stage alongside long-time Century Tuna ambassador Anne Curtis. They shared their personal journeys, the obstacles they have overcome, and the health advocacies close to their hearts. Through these stories, they showed how the Superbods platform can inspire every Filipino to start their own wellness journey. 

“Having been part of Century Tuna for so long, I have witnessed how this brand and this platform have grown,” said Anne Curtis. “What makes Superbods truly special is that it puts real human stories front and center. Seeing these finalists step forward with such heart and passion for their causes is inspiring for all of us.” 

This year’s campaign looks beyond appearances to celebrate the diverse lives behind every strong physique. The Top 40 come from all walks of life—different professions, backgrounds, abilities, and experiences—each carrying their own story of strength. Century Tuna Superbods shines a light on real people with real purpose, turning physical wellness into meaningful impact from inclusive fitness to accessible nutrition. Since advancing past the callback round, the finalists have completed intensive workshops, challenges, and activities designed to prepare them not just as competitors, but as living examples of what anyone can achieve. Century Tuna amplifies their voices and stories to encourage Filipinos everywhere to pursue their own goals. 

At the launch, the finalists shared the advocacies that drive them from accessible nutrition and mental wellness to inclusive training. These projects turn fitness into purpose, showing that while physical strength opens doors, purpose is what leaves a lasting mark. It proves that anyone, at any stage of life, can step into their own Superbod Era.

“Now in its 20th year, Century Tuna Superbods is a platform for every body where purpose leads,” said Carlo Endaya, Vice President, General Manager and Group Business Head of Century Pacific Food Inc. “We built this space to show that no matter where you are in life, you can start your own wellness journey. Fitness may bring you here, but these finalists show that real change comes from leading by example and empowering every Filipino to take charge of their health.”

As the competition moves closer to Finals Night, the stakes are higher than ever. The Male and Female Grand Winners will each receive ₱1,000,000, while Runners-Up will take home ₱250,000 each.

Follow the finalists’ journeys, join upcoming digital activities, and cast your vote for your favorite as the road to the finals continues.

For more details, visit https://centurytuna.ph/ or follow Century Tuna on Facebook at https://www.facebook.com/centurytuna.