KKV Brings Viral Finds to SM Center Sangandaan

If you have been spotting KKV all over TikTok and Instagram, here is the good news. The viral lifestyle concept store has officially opened at SM Center Sangandaan, bringing its colorful, browse-worthy world to the North Metro shoppers.

Known for its playful store design and wide product mix, KKV offers everything from trendy beauty items and snacks to toys, blind boxes, stationery, and home essentials. Prices stay friendly too, with stationery starting under P100, bath treats from P99, cooling body essentials as low as P59, and cute mugs and kitchen finds mostly under P500.

Since entering the Philippine market in 2024, KKV has quickly gained traction among Gen Z and millennials who love affordable finds that are both aesthetic and practical. Every visit feels like a mini treasure hunt, making it easy to come in for one item and leave with a full shopping bag.

Whether you are restocking essentials, hunting for giftable finds, or just looking for a fun place to browse, KKV at SM Center Sangandaan is now one more reason to drop by the mall. Visit SM Center Sangandaan today!

Celebrate the Season of Togetherness at Estancia de Lorenzo’s Pasko Salubong, Happening in 3 Days

The holiday countdown continues as Estancia de Lorenzo prepares to celebrate Pasko Salubong in just three days, featuring a festive dinner buffet at Lorenzo’s Modern Filipino Cuisine inspired by classic Noche Buena favorites. 

Guests will enjoy a generous spread of Modern Filipino dishes that highlight flavors traditionally shared during Filipino Christmas celebrations. The dining experience is complemented by a warm holiday atmosphere designed for families and groups celebrating the season together. 

The celebration begins at 8:00 PM at Lorenzo’s Modern Filipino Cuisine’s Alfresco area for the welcoming program, followed by the opening of the dinner buffet. Guests can also look forward to games, live performances, and raffle prizes throughout the evening. 

For reservations and complete details, please visit Estancia de Lorenzo’s official social media pages. Be sure to follow Estancia de Lorenzo’s officially verified Facebook page. 

For your security, do not transact with any Facebook pages that are not verified and official. Please conduct all transactions through their official website only. 

Facebook: https://www.facebook.com/estanciadelorenzorizal 

Instagram: @estanciadelorenzo.official 

TikTok: Estancia de Lorenzo Rizal 

Website: estanciadelorenzo.ph

Happy To Serve, Even Through Storms

The synergy behind SM's disaster response

SM Supermalls Regional Operations Head for Bulacan and CAMANAVA, Ana Datu, an SM employee-volunteer, delivers immediate relief to a resident impacted by flooding.

In a country visited by an average of 20 typhoons a year and prone to earthquakes, communities across the Philippines often face the daunting task of having to rebuild lives overnight. During these moments, collaboration becomes a lifeline, especially for thousands of Filipinos whose lives have been upended by disasters.

For the SM Group, helping communities get back on their feet is more than just a responsibility: it is a shared commitment woven into its culture of service. At the heart of this mission is Operation Tulong Express (OPTE), SM Foundation’s disaster response initiative.

Carried out through close coordination among SM Foundation, SM Markets, and SM Supermalls, OPTE brings together dedicated volunteer teams united by a shared commitment to serve those in need. SM Markets employees assemble Kalinga Packs in warehouse hubs that double as packing centers, while SM trucks and vans transport the goods to affected areas. On the ground, employee-volunteers from across the foundation and SM Supermalls lead the relief distribution in the spirit of bayanihan, personally delivering essentials and—in harder-hit areas—supporting medical missions that offer free consultations, first aid, and medicines.

For Andrea Rodriguez, SM Supermalls Regional Operations Head for Pampanga, service is rooted in lived experiences, especially since her family was among those affected by the eruption of Mt. Pinatubo in 1991. Years later, she witnessed devastation firsthand during the 2019 earthquake that affected her province and the rest of Luzon.

“We were at the forefront during that time na tumutulong. In fact, as soon as tumigil ang pagyanig nung time na ‘yun, all hands on deck na kami,” she recalled.

Her first OPTE experience came earlier when, as a new SM employee, flooding hit communities near the San Fernando mall. “Hindi ko pa nun alam kung ano yung OPTE, pero ‘yung mga kasama ko sa mall, sabi nila, may opportunity para makatulong dun sa mga nabaha nearby. Sabi nila, ‘sama tayo,’” she shared.

One of her most vivid memories was when they provided support to an 80-year-old resident in a remote barangay in Angeles following widespread floods during the pandemic. “Nung inabutan namin, umiyak siya nang umiyak. Sabi niya, hindi siya makapunta dun sa barangay hall kasi binaha ang bahay niya... Sabi niya, parang akala niya, makakalimutan na siya. Pero ang saya-saya niya na pinuntahan namin siya, na may pag-asa,” Andrea shared.

According to Ana Datu, Regional Operations Head for Bulacan and CAMANAVA, the company’s strong culture of helping others has shaped the way employees live and work. Because of this, lending a hand has become second nature.

“We normally conduct OPTE in basketball courts so that mas marami ‘yung mapuntahan namin. But we also take time to go to the eskinitas — na kung minsan may naiiwan na mga bata at matatanda. Kapag nakita mo sila, parang may lungkot. ‘Nakalimutan kami, naiwan kami kasi nandun sila lahat sa basketball court,’” she shared. “But when they see us there with the Kalinga Packs at inabot mo ito sa kanila, they feel ‘Wow! Hindi kami nakalimutan. These are the people who remember us.’”

“When I joined SM, I learned that community service and social responsibility are a big thing here. It has been a culture. It has been a habit. And it's not difficult to imbibe this because you see it, and it transcends. It starts from the leaders, trickling down to the entire team. So, everybody's moving,” she added.

Regional Operations Head Ana Datu delivers essential relief to a flood-impacted resident, embodying the spirit of SM's volunteerism. She ensures even those in hard-to-reach areas feel: "Wow! Hindi kami nakalimutan."

Both Ana and Andrea highlighted how volunteering shaped their outlook on work and in life.

“If you see the environment and the environment forges you to help and to be empathetic to the plight of everyone surrounding the community, surrounding the mall, your community; then mai-imbibe mo siya,” Ana said.

A heartfelt embrace from a CAMANAVA resident receiving essential relief. By reaching deep into communities, SM volunteers ensure those affected feels remembered and supported, embodying the commitment of OPTE.

 “It’s really great to be part of a team, a group that is able to support and help the community in good times and in bad times,” Andrea capped.

Operation Tulong Express (OPTE), a social good collaboration of SM Foundation, SM Supermalls and SM Markets, is the group’s disaster response initiative that provides immediate relief and essential goods to communities affected by calamities. In heavily impacted areas, it also deploys medical missions that offer basic healthcare and first aid.

Sining Filipina 2026 Calls for Entries in Third Year: Celebrating Women Leading Change Through Art

Sining Filipina, the Philippines’ groundbreaking nationwide all-women visual arts competition, has opened submissions for its 2026 edition as it marks its third year of amplifying Filipina creativity and voices.

Centered on the theme “Babae Para sa Bayan: Women Leading Change from Home to Nation,” the competition welcomes original works from Filipina artists across the country, with a submission deadline of January 25, 2026. The initiative remains committed to highlighting the distinct talents, perspectives, and stories of women through diverse media, styles, and creative expressions. 

Entry forms and complete guidelines are accessible at zontaclubme.com/sining-filipina. Founded in 2024, Sining Filipina has quickly evolved into a respected annual platform that celebrates the artistic diversity of Filipinas, fostering visibility for both emerging and established artists.  

(L-R) Airspeed Chairperson Rosemarie Rafael, Zonta Club of Makati and Environs past president, art collector, and advocate Maritess M. Pineda, BDO First Vice President and Head of Sustainability Office Marla Alvarez, and SM Aura Assistant Vice President for Marketing Marga Mendoza-Catalan.

Presented by BDO and SM Supermalls for the benefit of the Zonta Club of Makati & Environs Foundation, Inc., the 2026 edition is supported by Fersal Hotel, HWRU, and Airspeed. The partnership with SM Supermalls reinforces the mall’s ongoing advocacy for women and local creativity, while the competition emphasizes how art can empower communities and drive positive social change.

As it enters its third year, Sining Filipina aims to build on its progress and encourage greater participation from women artists nationwide. For additional details, visit www.zontaclubme.com/sining-filipina.

Pro Tips from Experts to Manage Your Finances as a Freelancer

The freelance life comes with a lot of freedom – working your own hours, choosing your clients, setting your own pace. But behind that freedom are the financial responsibilities that many people don’t talk about. Suddenly, you’re not just a virtual assistant or social media manager. You’re also your own accountant, tax filer, insurance planner, and many more all at once. 

Many freelancers quickly discover that financial literacy is a non-negotiable part of the freelancing life. As long-timers in the game, April Villacin, Lyle Tanciano, Lyn Cepillo, and Coach Abby Maravilla know that managing their finances is important to stay stable through the unpredictable world of freelance work. Here are their three tips for mastering the balancing act of growing their careers as professional freelancers and managing their finances. 

1. Track your cash flow and set up a system

Knowing how much you will be earning and spending each month is especially important for freelancers who are typically paid per project or contract. Because freelance income is irregular, cash flow monitoring is a lifeline. 

One of the simplest ways to add structure to your finances is by separating your money into different accounts: for taxes, savings, personal spending, and business-related expenses like software, monthly subscriptions, and new equipment. It’s also important to list down your expected expenses each month, such as for utilities, phone bills, water, and housing. 

According to April Villacin, who has been a professional virtual assistant for 8 years, many freelancers overlook the importance of a good cash flow strategy. “In freelancing, you need good skills and good clients, but you also need a good cash flow system to make sure that you’re running your business sustainably,” she says.

Staying on top of your cash flow prepares you for slow months or the moments when a client unexpectedly pauses a project. It’s a safety net that helps you make decisions confidently. So, try out this simple habit: set aside at least one day a week to update your financial records to prevent surprises and reduce money-related stress. 

2. Get your payments in order—fast, secure, and on time

A strong client base means very little if payments arrive late. This is something freelancing coach Abby Maravilla sees all too often among the freelancers she mentors each day. 

For those working with international clients, there are several unavoidable delays with payments, but one area where it often occurs is when withdrawing to your local e-wallets or bank accounts. 

“That’s why choosing the right payment method matters. You want something that charges minimal fees, processes payments quickly, and doesn’t leave you guessing when your money will arrive. Payment delays directly impact essentials like rent, utilities, groceries, and savings – so reliability is a must,” Abby explains.

“Bills don’t wait for days, so it’s important to have a platform that gives us access to our money as soon as possible,” adds Lyn Cepillo, who has been a social media manager since January 2021. 

This is where GCash is most reliable. GCash now offers improved cash-in support for USD payments through its partnerships with Payoneer and PayPal, giving freelancers faster and easier ways to get paid. Freelancers paid via Payoneer can withdraw directly to GCash for free, with no minimum or maximum amount. Meanwhile, PayPal users now enjoy significantly lower fees, capped at only PHP 200 for 1% charges, with funds arriving in real time. This means more earnings stay with freelancers. 

3. Use tools that simplify financial management

As freelancers’ workload grows, handling payments becomes more complex. This is why tools that remove friction are invaluable.

“There are many platforms out there, but for me, GCash is the clear choice, because it’s an all-in-one app,” says Lyle Tanciano.

Beyond payments, GCash helps freelancers with their financial routines, with instant cash-ins and seamless bill payments to savings features and many more. The less time you spend worrying about money, the more time you can spend doing well at work. 

Whether you’re freelancing full-time or running a passion project on the side, managing your finances is about progress not perfection. It’s the small habits like tracking your cash flow, staying on top of payments, and using smart tools – like GCash – that help you build a system that works for you, even on the most unpredictable days. Download GCash today and get more out of every payday.

Last-Minute Holiday Gifts? SM’s Got You Covered

SM Gift Card

Still looking for a perfect gift this holiday season?

Unlock endless possibilities with SM’s hassle-free and last-minute gift options. Flexible gifting is a gem everyone deserves to experience, and the keys are the SM Gift Card, Gift Pass, and SM Gift Pass Choice.

SM GiftPass Choice

The SM Gift Cards are available in P500, P1000, and P2000 denominations that let shoppers enjoy spending at various SM establishments and partner merchants nationwide to maximize convenience, plus no activation is needed. Another option is the SM Gift Pass, which is a gift certificate available in P100 and P500 denominations. The SM Gift Pass Choice, on the other hand, works through codes that can be sent via SMS or EDM with customized messages and flexible denominations from P1 to P9,999.

SM GiftPass

Give the gift of choice with these 3 SM Gift Ideas this holiday season. Allowing your recipient to choose the gift that they want is definitely a gift in itself!

Visit the nearest SM branch to get any of these gift products for your loved ones.

Converge Spreads Christmas Cheer with Desktop Donation to Pampanga Orphanage

Converge donated three desktop computers to CHELK, supporting their children to develop digital skills and enhance their learning opportunities.

Leading fiber broadband and technology provider Converge ICT Solutions Inc. has returned to the Pampanga-based orphanage Children’s Home of Eucharistic Love and Kindness (CHELK), donating three desktop computers to make the season brighter for the children under its care. 

“Guided by malasakit and a commitment to using technology for good, Converge strives to make a meaningful impact in the communities we serve. This Christmas, we continue that mission by giving and sharing, spreading hope, and making a positive difference to contribute in nurturing and equipping the next generation,” said Converge VP and Head of Corporate Communications and Public Relations Jay-Anne Encarnado.

Converge employees with the kids of Children’s Home of Eucharistic Love and Kindness (CHELK).

Coinciding with the company’s holiday activity this year, the Pampanga-based employees from Converge hosted a gift-giving activity at the orphanage, in line with their Project Lingap, a personal volunteer effort they conduct annually to exhibit malasakit even outside the workplace.

Through the project, which is now running in its fourth year, employees facilitated a Christmas party, played games, and gave out gifts and prizes for the kids.

“This effort is a meaningful way for us to give back and show our care. This has been the fourth year we are doing this as we are happy to share time and create joyful moments with these children. For us, this is a wonderful way of ending the year through generosity and compassion,” said Converge First Vice President and Head of Network Technology Group Jeff Briones who led the said activity. 

Through their Project Lingap, Pampanga-based employees of Converge have been supporting CHELK, spreading love and joy to the kids with gift-giving activities during the Christmas season.

Building on its previous engagement with CHELK in 2021, Converge returned to the foundation as a way of giving back to its hometown Pampanga. Converge first engaged with the orphanage in 2021 when it conducted a Christmas gift-giving and turned over donations to support its permanent shelter. 

In February 2022, the company also donated learning tablets and provisioned internet connectivity to support the online learning of its kids, in celebration of Safer Internet Month.

Established more than 30 years ago, CHELK has been providing shelter, education, and care to orphaned, abandoned, and abused girls in Pampanga. Currently, the orphanage provides education and shelter to around 20 children.

Allianz Donates up to 200,000 Euros for Typhoon Uwan PH Aid, Relief Efforts

The 200,000 euros donation from Allianz SE will support the Red Cross' disaster and relief operations for areas affected by recent typhoon Uwan, and post-disaster support for the communities.

As part of its mission to provide humanitarian relief in areas impacted by disasters, Allianz SE recently announced a significant donation of up to 200,000 euros in response to the devastation caused by Super Typhoon Uwan (international name: Fung wong) in the Philippines. 

The powerful storm unleashed torrential rains and destructive winds in 16 regions across  the Philippines in mid-November, impacting 2.1 million families. Some of these regions were already reeling from the effects of Typhoon Tino (International Name: Kalmegi) that caused landslides and flooding only a few days prior. The back-to-back storms have intensified the humanitarian crisis, leaving communities in urgent need of support.

Rescue, Relief, Rebuild 

Allianz SE donated up to 100,000 euros to the German Red Cross to support the Philippine Red Cross’ urgent rescue and relief efforts for affected areas. In addition, aid of up to 100,000 euros will be allocated for post-disaster support, in collaboration with Allianz PNB Life and local partners. This funding will focus on disaster prevention and climate resilience, helping communities rebuild and enhance their preparedness for future events, underscoring Allianz's dedication to protecting more Filipino families.

Renate Wagner, Member of the Board of Management of Allianz SE, responsible for Asia Pacific, Mergers & Acquisitions, People and Cultures says, “At Allianz, we stand united with the people and communities of the Philippines, determined to help them recover following the recent typhoons. Through targeted financial relief and hands-on support, we’re helping families rebuild, businesses restart, and hope returns.” 

As part of its mission to provide humanitarian relief in areas affected by disasters, Allianz SE donated 200,000 euros to the German Red Cross to support the Philippine Red Cross' disaster response activities. 

Protecting what matters most

As a leading life insurer in the Philippines, Allianz operates through its local entity, Allianz PNB Life, serving thousands of customers and employees nationwide. With over 400 financial advisors working with its bancassurance partner, Philippine National Bank, and 2,000 LifeChangers catering to its Agency clientele, Allianz PNB Life is committed to safeguarding the future of its stakeholders, especially in times of crisis.

“At Allianz, we stand beside you throughout a natural catastrophe, helping protect what matters most: people first, then property and business continuity. We are committed to bolstering disaster relief efforts in the Philippines, thanks to the generous support of our parent company Allianz SE,” says Joseph Gross, CEO and President of Allianz PNB Life. 

The increasing frequency and severity of natural catastrophes challenge the resilience of families, businesses, and economies. Insurers play a crucial role in these situations, providing the financial lifelines that accelerate recovery, empower rebuilding, and stimulate local economies.

Allianz is fully dedicated to Asia and its people. It represents a strategic growth region for Allianz Group, which already has established strong market positions throughout Southeast Asia. Besides the Philippines, Allianz is present with various business segments in China, India, Indonesia, Malaysia, Singapore, and Thailand, among others.

Last-Minute Holiday Shopping? Easy ’Yan for as Low as ₱19 a Day with Home Credit

Surprise loved ones with meaningful home upgrades through The Great Double Zero Festival, offering as low as zero down payment and 0% interest 

The holidays are here, and the rush is real! Malls are buzzing with shoppers; homes are glowing with festive lights, and the air is filled with excitement—and the stress—of finding the perfect gifts for our loved ones. With year-end deadlines, packed schedules, and holiday parties around every corner, it’s easy to feel the pressure piling up. Time is ticking, and the best present still needs to be found.

The good news? Last-minute shopping doesn’t have to be hard. Home Credit Philippines (HCPH), the country’s leading consumer finance company, makes it easy to surprise loved ones with thoughtful gifts for as low as ₱19 a day. With The Great Double Zero Festival, enjoy zero down payment, 0% interest, and flexible installment plans, making big, meaningful gifts simple and affordable.

From home essentials to the latest gadgets, you can give gifts that truly matter—and still make it in time for the holidays. Here are some top gift ideas you can grab with Home Credit this season:

All-out appliance holideals for as low as ₱569 per month or ₱19 per day 

Finding thoughtful gifts for titos, titas, and grandparents is never easy. They rarely ask for anything, yet they appreciate presents that make their daily routines easier and family moments more enjoyable. If you’re looking for something useful and long lasting, these home upgrades are great choices for as low as ₱569 per month or ₱19 per day.

Devant 43in Full HD Smart TV  – Make movie nights better with this smart TV for as low as ₱22 per day or ₱649 per month for 18 months, retailing at ₱15,991.

Panasonic 9.5cu ft Two Door No Frost Inverter – Keep food fresh with this dependable, energy-saving fridge for as low as ₱30 per day or ₱909 per month for 18 months, priced at ₱22,465.

TCL 32in S5K Full HD QLED Google TV – Upgrade their entertainment setup with this compact QLED TV for as low as ₱19 per day or ₱569 per month for 18 months, retailing at ₱13,990.

Fresh and festive refrigerators for as low as ₱669 per month or ₱22 per day 

Moms take the lead in preparing holiday meals—from Noche Buena favorites to leftover treats enjoyed until the New Year. A reliable refrigerator is a practical gift that supports their daily routine and makes holiday prep easier. These choices are available for as low as ₱669 per month or ₱22 per day.

Condura 6.3cu ft Inverter Two Door Top Mount Refrigerator – Choose this space-saving fridge for as low as ₱22 per day or ₱669 per month for 18 months, priced at ₱16,578.

Samsung 7.4cu ft Inverter Two Door Top Mount Freezer Refrigerator – Give them extra room for holiday dishes for as low as ₱27 per day or ₱809 per month for 18 months, available at ₱19,882.

LG 7.2cu ft Two Door Smart Inverter No Frost Refrigerator – Make storing holiday meals easier with this no frost fridge for as low as ₱23 per day or ₱679 per month for 18 months, retailing at ₱16,713.

Big screens for the holidays for as low as ₱849 per month or ₱28 per day 

Dads enjoy a good screen upgrade, whether it’s for watching basketball, catching up on their favorite shows, or turning weekends into movie nights. A bigger TV brings the whole family together and makes holiday viewing more fun. These options are available for as low as ₱849 per month or ₱28 per day.

Samsung 55in Crystal 4K UHD Smart TV – Give a sharp and vibrant viewing experience with this 4K display for as low as ₱30 per day or ₱889 per month for 18 months, retailing at ₱21,999.

TCL 55in 4K HDR TV – Choose this solid family TV built for clear, immersive entertainment for as low as ₱28 per day or ₱849 per month for 18 months, priced at ₱20,952.

Haier 55in 4K UHD Android TV – Bring home this 4K Android TV that makes streaming simple and enjoyable for as low as ₱29 per day or ₱859 per month for 18 months, available at ₱22,290.

Frosty holiday aircons for as low as ₱769 per month or ₱26 per day 

Kids and teens spend most of their holiday break at home—resting, gaming, studying, or bonding with cousins. A cool and comfortable room helps them enjoy the season more, making an air conditioner a practical and thoughtful gift. These options are available for as low as ₱769 per month or ₱26 per day.

Haier 1.5HP Clean Cool Inverter Split Type Air Conditioner – Give teens a cooler and more comfortable space for as low as ₱26 per day or ₱779 per month for 18 months, retailing at ₱19,300.

Midea 1.5HP Celest Inverter Split Type Air Conditioner – Choose this energy-efficient split-type unit that helps keep rooms comfortable throughout the holidays for as low as ₱26 per day or ₱769 per month for 18 months, priced at ₱19,093.

Condura 1.0HP Inverter Window Type Air Conditioner – Get compact and reliable cooling for smaller bedrooms for as low as ₱32 per day or ₱949 per month for 18 months, available at ₱23,371.

Ultimate pasko upgrade for as low as ₱1,842 per month or ₱61 per day

For a show-stopping Christmas gift, a new iPhone is hard to beat. Whether it’s for a parent who needs a dependable device, a young adult balancing work and school, a tech-savvy teen who loves capturing every moment, or even for yourself who deserves an upgrade, these models deliver performance all year. The latest generation of iPhone is available for as low as ₱1,842 per month or ₱61 per day.

iPhone Air – Give this light and stylish everyday phone for as low as ₱76 per day or ₱2,279 per month for 24 months, with prices starting at ₱72,990 depending on the variant.

iPhone 17 – Get this reliable upgrade with smooth performance for as low as ₱61 per day or ₱1,842 per month for 24 months, starting at ₱57,990 depending on the variant.

iPhone 17 Pro – Gift this device with pro-level camera quality and faster performance for as low as ₱83 per day or ₱2,484 per month for 24 months, retailing at ₱79,990 depending on the variant.

iPhone 17 Pro Max – Get a top-tier choice for an ultimate gift, available for as low as ₱90 per day or ₱2,688 per month for 24 months, retailing at ₱86,990 depending on the variant.

With The Great Double Zero Festival, last-minute shopping has never been easier. Until December 31, 2025, you can bring home meaningful gifts for your loved ones—or even treat yourself—without the usual holiday stress.

Applying is quick and hassle-free. Simply present one valid ID and get approval in as fast as one minute, subject to eligibility. This offer is available at over 18,000 Home Credit partner stores nationwide, where in-store representatives are ready to assist you with the application process.

For a faster and more convenient experience, apply for pre-approval through the Home Credit App, available on Google Play, the App Store, or Huawei AppGallery.

Make this season’s gift-giving simple, thoughtful, and memorable. With Home Credit, meaningful presents are always within reach—just in time for the holidays.

For product selections and store locations, visit Shoppingmall.ph.

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph, or get the Home Credit App from Google Play, the App Store, or Huawei AppGallery. You may also follow its official Facebook, Instagram, and TikTok accounts.   

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP). 

Jollibee makes Christmas season more joyful with “Buo ang Saya ng Pasko” campaign as Simbang Gabi begins

Jollibee is celebrating the Christmas season with its biggest holiday campaign yet as Filipinos across the country welcome the start of Simbang Gabi with back-to-back treats. The “Buo ang Saya ng Pasko” (The Joy of Christmas is Complete) campaign highlights the many ways Filipino families and communities celebrate the season today, creating a more joyful December for customers nationwide.

“This Christmas, Jollibee wants to remind every Filipino that the true joy of the season comes from being together. No matter where or how we celebrate, what really matters is celebrating with the people we love,” said Dorothy Ching, Jollibee Philippines’ vice president for marketing. “Totoong mas buo ang saya ng Pasko kapag magkakasama tayo at pinagsasaluhan ang mga paborito nating mga pagkain.”

A heartfelt film for the changing Filipino family

This year’s “Buo ang Saya ng Pasko” campaign features a touching Christmas film made in partnership with Forsman and Bodenfors Singapore. The film captures how Filipino families continue to evolve, showing real moments across different walks of life. It follows hospital workers sharing a Christmas meal during their shift, security guards bonding over simple food, couples treating their pets like family, single parents enjoying time with their children, and large families reuniting across generations.

Jollibee said the film celebrates the idea that while traditions change, the spirit of love and connection that defines a Filipino Christmas remains strong.

Joyful Christmas Stores illuminate the nation

Now on its third year, Jollibee’s Joyful Christmas Stores have returned brighter and bigger. This 2025 season marks the largest rollout to date, with 300 decorated branches nationwide. Each store features festive lights and community inspired touches to bring happiness to neighborhoods, including areas affected by recent calamities.

Customers may locate these decorated stores through the Jolly Christmas Tours digital map powered by Google. 

A new nationwide celebration for Simbang Gabi 

To bring the Christmas spirit to communities early, Jollibee launched the first ever Christmas JOY Day during the opening of Simbang Gabi. The brand joined dawn masses in select Manila churches such as San Agustin Church, Our Lady of Remedies Parish, Sta. Ana Church, and San Fernando de Dilao Parish (Paco Church). Churchgoers received free Jollibee treats as part of the nationwide countdown.

The celebration continued in select schools like Pinaglabanan Elementary School in San Juan, Kapt. Jose Cardones Integrated School in Taguig, and St. Mary’s Elementary School in Marikina. Students received Jollibee Kids Values Books and treats for free, bringing early Christmas cheer to young learners.

New offerings that complete holiday gatherings

Inside the stores, customers can get their hands on the Christmas Bundle, available nationwide for ₱399, which includes a collectible Jollibee Bag Charm and items like Chicken Fillet with Pepper Cream Sauce and Jolly Spaghetti, offering a festive treat for the whole family. Promo runs until December 31, 2025.

Customers can also enjoy the new Family Super Meals, starting at ₱599, perfect for Noche Buena, featuring Chickenjoy, rice, drinks, and sides. Jollibee is also expanding its Christmas Big Order Service, making holiday celebrations easier for families, offices, schools, and communities looking for delicious, hassle-free party food.

Celebrating the Filipino spirit of togetherness

Through its inspiring film, festive store transformations, special on-ground activations, and exciting holiday offerings, Jollibee hopes to bring families and communities closer this December. The brand said its “Buo ang Saya ng Pasko” campaign reinforces a simple message: Christmas joy feels complete when it is shared with the people we love.

Whether people gather in churches, schools, workplaces, homes, or their favorite Jollibee store, the brand aims to make every moment of the season more joyful and meaningful for Filipinos everywhere.

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com/, and follow us on social media for more JOYful surprises!

Sip, Style, Repeat: AquaFlask Opens in SM City Marilao & SM City Baliwag

AquaFlask, your favorite insulated bottle brand, opens at SM malls in Marilao and Baliwag. The new store showcases the brand’s full collection of tumblers, bottles, and lifestyle accessories designed to keep beverages cold for 24 hours and hot for 12. 

AquaFlask’s newly opened branches are designed for a hands-on shopping experience—customers can compare different bottle sizes, test features, and explore new trendy and limited-edition colors. Shoppers can also find stickers, beads, and charms to personalize their purchases. 

Whether you’re a fitness enthusiast, a traveler, or a student looking for a stylish tumbler, AquaFlask’s newest store has something for you. Drop by and experience hydration in style only at their branches in SM City Marilao and SM City Baliwag.

Paws, People, and Purpose: Royal Canin’s 2025 Community Weekend Sparks Responsible Pet Care

ROYAL CANIN® – a top global brand for pet food and health – brought together pet lovers across the country for the 2025 Royal Canin Community Weekend. The big event was all about helping pet owners, celebrating the bond between people and pets, and pushing for better, more responsible care.

Held over two days at Eastwood Open Plaza in Quezon City, the weekend showed ROYAL CANIN®'s long-term promise to give pet owners science-backed knowledge, useful skills, and a supportive group to help pets live healthier, happier lives. Pet lovers, families, and animal care experts came together to learn, connect, and work toward "A Better World For Pets."

Fun, Learning, and Action All in One

The weekend started with a happy community pet walk led by UP MV K9 and Hound Haven PH – a great way to bring everyone together. During the event, families and new pet parents joined small, interactive classes on pet-specific food, training based on dog behavior, and responsible ownership. Kids enjoyed story readings of "Welcome Home, Rocky & Charlie!" and hands-on games to teach them care and empathy.

Learning was made fun with activities and live demos that showed why personalized pet food and care matter. Those who bought ROYAL CANIN® products got free vet checks and basic grooming. There was also a rehoming area (run with trusted breeders) where cats and dogs found new homes – a big win for animal welfare.

Key Lessons and Good Habits  

The event stressed the basics of responsible pet care: good food for health, regular checkups, safe homes, and helping pets socialize well. A sustainability booth encouraged guests to recycle clean, empty ROYAL CANIN® bags to pick up simple eco-friendly habits.

Beyond learning, the weekend helped pet owners, breeders, vets, and advocates get closer. People joined walks, games, trivia, creative workshops, and kids’ activities. A "passport challenge" and big raffles added excitement, with prizes like ROYAL CANIN® products and freebies.

Expert Tips You Can Use

A big highlight was expert advice from ROYAL CANIN®'s latest research. Specialists like Dr. Kitsie Torres (Scientific Communication Manager), Dr. Gio Tristan Esguerra (from Vets in Practice), and Miguel (from Ben’s Walking Club) talked about why pet food should fit a pet’s age, breed, size, lifestyle, and health needs – showing ROYAL CANIN®'s focus on science and personal care.

It Doesn’t End Here

ROYAL CANIN® keeps supporting pet owners even after events. Through the Royal Canin Club app, they get ongoing expert advice, learning resources, and rewards. The brand’s partnerships with groups like UP MV K9 and Hound Haven PH, plus its focus on sustainability, show it cares about every part of a pet’s well-being.

A Weekend That Made a Difference 

Gerard Poa, ROYAL CANIN® Philippines’ Market Head, said: "Looking back at this year’s event, I’m inspired by how passionate everyone was. Together, we took real steps toward ‘A Better World for Pets’ – mixing science, care, and community to support responsible ownership. We can’t wait to keep going and give Filipino families the tools they need for their pets’ long-term health and happiness."

He added: "This weekend showed how community and education can change pets’ and owners’ lives. From new pet parents to long-time advocates, everyone left with new ideas and practical skills. We’re thankful for the great support and excited to keep making expert food and advice available to every Filipino pet family."

With over 57 years of experience in pet health nutrition, ROYAL CANIN® keeps focusing on new science and education to promote responsible pet care. The Community Weekend is part of this mission – creating a better world for pets through informed, caring families.

To get more expert tips on pet care and food, join the Royal Canin Club (available on Google Play and App Store) or visit the brand’s official website and social media. 

Facebook: https://www.facebook.com/RoyalCaninPH/

Instagram: https://www.instagram.com/royalcaninph/

YouTube: https://www.youtube.com/@royalcaninchannelph

Tiktok: @royalcaninph

To learn more about ROYAL CANIN®, visit www.royalcanin.com . 

Converge Adds World-Class Leaders for Enterprise & SME Growth

Leading fixed broadband and technology solutions provider Converge ICT Solutions Inc. is fortifying its management team as it accelerates its evolution from a fiber internet provider into a technology company, with increasing presence in the enterprise market.

With the evolving needs of large companies and various industries, Converge is eyeing to serve the business-to-business or B2B segment with its innovative solutions as signified with the launch of the Converge Global Business headquarters last November. 

Leading this charge is Grace Jarin-Castillo, a recognized pioneer in building corporate data business in developed markets with offerings such as data center, managed services, cloud, hosted services, mobility solutions and other value-added services for the enterprise and wholesale markets. She has over 10 years of experience focused on solution-selling to top enterprises, and more than 35 years of overall experience in enterprise business development.

Continuing to keep a firm hand on its B2B business, Converge recently onboarded Dindo Marzan to head its SME Business Group. Mr. Marzan has over 20 years of experience developing and commercializing tech platforms in emerging and developed markets. 

Prior to joining Converge, Mr. Marzan served as COO of BayaniPay, scaling the Los Angeles based fintech startup to $200 million in gross transaction value and leading its North America expansion. As head of Converge SME Solutions, he will drive revenue growth, build strategic partnerships, and elevate its market position. He previously held leadership roles at True Digital Group, Voyager Innovations, ABS-CBN, Globe Telecom, and Mozcom, consistently advancing digital transformation and business growth.

Exhibiting its sustained commitment to invest in its workforce as it evolves into a technology company, Converge enlisted a C-Level executive for its People and Culture (Human Resources) group. Onboarded last October 2025, Mylene S. Sardinia is an HR executive with more than 25 years in progressive leadership in human capital strategy, business transformation, and organizational development across BPO, HR Outsourcing and Media sectors.

Previous to Converge, Ms. Sardinia was the Chief People Officer and Sr. Director for Operations of Business Process Outsourcing International, a leading pioneer in HR and Finance & Accounting outsourcing. 

Why You Should Be Excited, Not Worried, in Your 30s

Getting in your 30s is often seen as the age when things start to slow down, when fun and spontaneity fade, and routine takes over. But what if it’s actually the start of something more exciting?

Your 30s bring a unique mix of freedom, adventure, and vitality. It’s a decade where you can do more with the right mindset and proper nourishment from healthy food and drink like Birch Tree Adult Boost, which helps you stay strong, sharp, and full of life. Birch Tree Adult Boost shares some of the reasons to be excited about your 30s and how you can make the most of them.

Opportunities to explore the world with strength and energy

Birch Tree Adult Boost brand ambassador Bea Alonzo embraces new adventures with strength and energy.

You’ve learned from your 20s and built the confidence to try new things. Whether it’s traveling, pursuing passions, or meeting new people, your 30s are your chance to live fully, and it’s easier when your body feels its best. Birch Tree Adult Boost, with its Vitamin C, Vitamin D, B-vitamins, Iron, and Zinc, supports the adult body to become strong enough to travel the world in their 30s. According to research released by the Philippine Social Science Journal, Filipino millennials show that they tend to travel more often and actively seek new experiences, reflecting a strong desire for exploration and personal growth. 

Opportunities to build deeper, healthier relationships

You’ve realized that connection matters more than convenience. Investing in meaningful relationships means showing up as your best self, energized, balanced, and emotionally grounded. A study published in the Psychology and Education: A Multidisciplinary Journal on the values of Filipino millennials, shows that while they still value fun and social interaction, they’re now placing greater importance on relationships rooted in authenticity and emotional depth.

Opportunities to give back to others

Your 30s often bring a deeper sense of purpose. Many find fulfillment in volunteering or supporting their communities, all of which require the energy and clarity that come from good health. From the same study in the Psychology and Education: A Multidisciplinary Journal, Filipino millennials reveal that caring for others and contributing to the community rank among their most important values. 

Opportunities to put yourself first

Bea prioritizes self-care and stays strong for what matters most

You’ve learned that self-care isn’t selfish; it’s essential. From sleeping well to eating right, you make intentional choices for your body and mind. With the right nutrition and habits, you can sustain your vitality for everything and everyone you love. Birch Tree Adult Boost, which contains support nutrients like Vitamin C and Iron, helps increase energy and immunity to ensure your body is strengthened for the long run. A recent study on Filipino millennials by Inquiro shows that many of them are now prioritizing wellness and self-care, proving that putting yourself first means staying strong enough to live and give your best.

Experts agree that your 30s are a critical window for laying the foundation of long-term wellness. According to Carmina D. Olivenza, MRDM, RND, this decade marks the early onset of measurable shifts in metabolism, immunity, and cognitive load. “This is the stage when wellness must become proactive rather than reactive,” explains Olivenza. 

“Current Philippine nutrition studies consistently show that many adults are not meeting recommended intakes for Vitamins C and D, Iron, and key B-vitamins – nutrients that directly support immune defense and energy metabolism. We also see the importance of nutrients like Zinc and B vitamins in sustaining cognitive performance, which becomes essential as daily demands increase in your 30s.” Olivenza emphasizes that protecting your health during this life stage starts with addressing these gaps consistently. “Ensuring adequate intake of these nutrients every day helps maintain strong immunity, steady energy, and sharp mental focus – all of which are vital for thriving in your 30s,” she adds. 

To support this, fortified milk drinks like Birch Tree Adult Boost, formulated with Vitamin C, Vitamin D, essential B-vitamins, Iron, and Zinc, provide a convenient and reliable way to meet daily nutritional needs and stay at your best.

Bea Alonzo thrives in her 30s with strength and confidence, fueled by Birch Tree Adult Boost

Your 30s aren’t a countdown or a scary moment in time. They’re a decade to live for yourself, full of confidence and vitality. For Birch Tree Adult Boost Ambassador Bea Alonzo, award-winning actress and wellness advocate, being in her 30s is a time for balance and becoming. “You’re wiser, stronger, and more confident in your own skin. I started to really focus on what truly makes me happy: my health, my growth, and the people I love. It’s liberating to realize that age doesn’t define you; how you take care of yourself does,” she shares.

With small, consistent habits like staying active, eating well, and nourishing your body with Birch Tree Adult Boost, you can live life with vitality and balance. Turning in your 30s isn’t the end of something, it’s the beginning of everything.

Peri-Peri Charcoal Chicken Sparks Up SM City Valenzuela

Valenzuela’s dining map just got hotter and smokier. Peri-Peri Charcoal Chicken and Sauce Bar has officially opened at SM City Valenzuela, bringing its signature charcoal-grilled chicken to a new wave of mall-goers, food explorers, and sauce obsessives.

At the heart of the brand is a simple promise delivered with confidence. Chicken is marinated for 24 hours in piri piri, then grilled over open flames that makes meat stays juicy. The result is a smoky depth layered with African chilies and spices that keeps regulars loyal and first-timers curious. It is honest, hands-on food that rewards the first bite and calls you back for another visit.

Leading the festive lineup is the Holiday Glazed Chicken, a limited time offering that adds a rich, caramelized sweetness to the brand’s signature char. It is made for sharing, gifting, and easy celebrations. It’s honest, hands-on food with an unmistakable smoky edge, the kind that rewards both first bites and repeat visits.

If Peri-Peri has a cult following, the sauce bar is the reason. Eight signature sauces arrive with every dish, each with a playful name and a global stamp. There is Ka Tuka’s Honey Pinakurat with its Filipino vinegar kick, Hen Dynasty’s Hoisin Sesame, and the smoky Apachee’kn Mesquito BBQ. Tokyo Tori’s Sweet Soy adds balance, while Harissa Exotica and Count Cluckula’s Garlic Brew bring heat and depth. Cajun Remoulade offers creamy contrast, and Fowl-Mouthed Chili Peppa’ dares the brave. Mixing, matching, and posting are part of the fun.

While chicken is the star, the menu stretches confidently into comfort-food territory: Expect BBQ back ribs, Plaza Porco, fajitas, truffle-laced Pasta Tartufo, pizzas, milkshakes, and desserts, with after-dinner options that pair easily with cocktails. It is a menu built for mall hopping, long catch-ups, and late nights that start with food and end with stories.

Peri-Peri’s Valenzuela opening signals the growing appetite for bold, well executed comfort food. The Holiday Glazed Chicken is available nationwide for a limited time. Consider this your cue to gather, dip, and dig in. Visit Peri-Peri Charcoal Chicken and Sauce Bar at the Second Level of SM City Valenzuela.