Tuesday, March 31, 2026

Women-Led Brands New Moon PH and Hiraya Pilipina Strengthen Commitment to Women's Empowerment and Wellness


In celebration of Women's Month, New Moon PH and Hiraya Pilipina hosted the Open House Experience for Wellness, Womanhood, and Filipina Stories – an empowering, community-driven event that brought together over 400 Filipinas in a space dedicated to healing, empowerment, and authentic storytelling. At the heart of the celebration was New Moon's signature Power Duo+, which includes Hormo Balance and Soft Glow+.

Rooted in New Moon ambassador Ahtisa Manalo's "Tell Her Story" campaign, the event invited women to reclaim their narratives, honor their journeys, and reconnect with their evolving selves. Inspired by Ahtisa's "Pambansang Manika" identity, the "Magazine Barbie" theme transformed every attendee into both storyteller and cover star, challenging traditional beauty standards and redefining what it means to be truly seen.

"At New Moon, we believe that every woman carries a story worth telling – not just the polished, perfect chapters, but even the messy, in-between moments," said Jonah Sison-Ramos, CEO and Founder of New Moon PH. "This event is about giving women permission to take up space and recognize that self-care is not selfish – it's about choosing yourself. That's why we created Power Duo+: supporting women from the inside out, because when balance comes first, glow always follows."

"Creating safe spaces for women has always been core to Hiraya Pilipina," shared Cleo Loque, CEO and Founder of Hiraya Pilipina. "I hope everyone here finds a friend – we're here for sisterhood. We brought together like-minded women and hope to inspire others long after this event." 

The founders also led an intimate talk titled "Becoming the Woman You Once Imagined," where they shared the personal and professional journeys that shaped their brands, highlighting resilience, purpose, and the power of women building for women. 

The event featured four interactive segments:

- Self Spotlight Issue: Be Your Own Cover – A Barbie-inspired photobooth that invited participants to celebrate their identity on their own terms.

- The Real Talk Issue: Feel What She Feels – A conversation breaking silence around menstrual health, encouraging partners to join in and frame women's health as a shared responsibility.

- The Body Issue: Aim for the Truth – An interactive session challenging myths about the female body through open, judgment-free dialogue.

- The Voice Issue: Stories Worth Hearing – An intimate storytelling space where women recorded messages to their younger selves, creating a collective archive of raw, diverse Filipina experiences.

Beyond the on-ground event, Shopee supported the collaboration with exclusive vouchers, helping attendees continue their wellness journey with New Moon products. On TikTok, audiences can access special bundles pairing New Moon's Power Duo+ with Hiraya Pilipina's signature nipple pasties, extending the conversation on women's health and body confidence into the digital space. 

As the event concluded, one message emerged clearly: this collaboration was more than a shared space – it reflected two women-led brands redefining empowerment from within. New Moon PH focused on hormonal balance and overall wellness through its products, while Hiraya Pilipina championed body confidence by encouraging women to embrace their bodies without shame. Grounded in women's lived experiences, both brands continue to push boundaries, proving that when women are supported in body and voice, they not only heal – they inspire others to do the same.

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