Team EastWest is celebrating a remarkable double win at the 2025 IABC Philippines Quill Awards! East West Banking Corporation (EastWest) and EastWest Ageas Insurance (EWA) have both earned prestigious recognition for their outstanding communication campaigns.
EastWest Unibank was honored for its 30th Anniversary campaign, “Further for You,” a year-long celebration of three decades of banking with ease, trust, and innovation. Anchored by a yin-yang-inspired anniversary logo and powered by ambassadors Donny Pangilinan and Carlos Yulo, the campaign combined customer-focused innovations, exclusive events, and digital rollouts like the EasyWay App. This campaign showcased EastWest’s commitment to making banking easier, more personal, and more meaningful for customers by blending Eastern customer care with Western innovation.
EastWest Ageas Insurance took home a Quill for “LOVE PURPLE: Uniting Employees with One Goal, One Color, One Purpose.” This internal change communication program brought EWA’s brand refresh, “What’s Your PURPLE?” to life, inspiring employees (Stewards) to embrace and champion the PURPLE identity. Through vibrant activations, the campaign united employees around a shared purpose of serving customers with passion and authenticity.
“At its core, this double win is about people: customers who inspire us, and employees who live our purpose. Both wins show that customer experience starts with engaged people who believe in the brand,” said Norman Martin C. Reyes, EastWest Head of Marketing.
The Quill Awards, organized by the International Association of Business Communicators (IABC) Philippines, celebrate excellence in professional communication that drives business impact. With thousands of entries each year, these awards are highly sought after in the industry.
EastWest’s double win reflects its fusion of warm, customer-first service with innovation and technology. With customers at the heart and employees empowered at the core, the Bank continues to build experiences that inspire trust, strengthen relationships, and deliver lasting impact, true to its drive to go Further for You.
