Conti’s Bakeshop and Restaurant x SIDE B Upcycling for Conti's Brings Hope, One Bag at a Time

Happy faces. ChildHope Asia Philippines beneficiaries receive their upcycled bags from Conti’s Bakeshop and Restaurant and SIDE B Upcycling

Working student Lyka Bohol likes her new bag a lot.

“Malaking tulong po,” she says. “Lalagyan ng damit, payong, at iba pang essential na bagay para pag naabutan ng ulan, hindi po nababasa yung gamit ko sa study at work.”

The 19-year-old college freshman got the bag for free as a donation from popular food chain Conti’s Bakeshop and Restaurant. It is one of 100 bags that make up Conti’s Brings Hope, One Bag at a Time undertaking, one of the main projects celebrating the 25th anniversary of the homegrown brand founded by the Conti sisters of Batangas.

Conti's Bakeshop and Restaurant Marketing Director Patricia Buzon- Chinjen, President and CEO Joey Garcia, and Marketing Manager Monica Lerit

The bags were personally handed over to Lyka and other students in ceremonies to mark the start of the 100-day countdown for Conti’s silver anniversary. The reason they’re unusually sturdy and water-proof is they’re made from Conti’s used tarpaulins.

Another recipient, Milagros Remillete, is likewise very grateful for the donation, “Malaking tulong sa amin po ‘yung bag para ‘di na din po kami gagastos lalo na sa pagbabalik ng face-to-face classes.”

Like Lyka, the 14-year-old former street child is a Conti’s scholar at the Tulong sa Kapwa Kapatid (2KK) Foundation. They received the 100 Conti’s tarp bags along with other children from 2KK and ChildHope Asia Philippines, two non-profits that Conti’s has been supporting since 2019.

Tulong sa Kapwa Kapatid (2KK) Foundation beneficiaries with their bags posing together with Conti's Bakeshop and Restaurant representatives

Aside from funding scholarships, the company has been delighting ChildHope and 2KK children by providing them with the brand’s famous cakes on special occasions including the recent school year-ender event.

ChildHope Asia Philippines Resource Mobilization and Communication Manager, Mylene Lagman

“Mostly po ng mga batang tinutulungan namin, walang bahay, so nakatira sila under the bridge, sa pushcarts, o sa mga abandoned buildings,” notes ChildHope Resource Mobilization and Communication Manager Mylene Lagman. “Malaking tulong ‘yung backpack na bigay ng Conti’s kasi waterproof, so sobrang safe ang mga gamit nila sa school.”

Tulong sa Kapwa Kapatid (2KK) Foundation Director, Miguel Lapid

2KK Executive Director Miguel Lapid calls the bags a tool for the children. “The goal of the organization is to provide as many tools, to give as many opportunities so that their education would be supported further.”

Conti's Bakeshop and Restaurant and SIDE B Upcycling bag

A green initiative of the brand, the Conti’s Brings Hope, One Bag at a Time project was undertaken together with Filipino startup SIDE B Upcycling whose community of artisans handcrafted the 100 Conti’s tarp bags.

“Gusto lang namin magpasalmat sa aming partner, of course, yung Side B upcycling kasi sila yung gumawa ng unique bags na ito. Kaya sinabing unique kasi iisa lang sya per bag, ‘yung design iba iba,” notes Conti’s CEO and President Joey Garcia.

SIDE B Upcycling Chief Imagineer, Stu Balmaceda

Side B Upcycling is grateful for letting them promote Filipino creativity and ingenuity in this initiative of Conti’s. SIDE B Chief Imagineer Stu Balmaceda says, “Unang una, yung livelihood for our partner artisans. Tuloy tuloy ang gawa, so they get to earn, and they get to elevate their craft more. As a brand and personally, big entities, big organizations that partner with us actually help us spread the word about sustainability.”

Conti’s Brings Hope, One Bag at a Time covers two of the values closest to the heart of Conti’s as a brand – education, and sustainability. In his remarks at the turnover ceremony for the bags, Conti’s CEO and President Joey Garcia said, “We wanted to see how brands like us not only grow in terms of numbers but also grow in terms of how we impact the community and help the environment as well.”

Seeing the smiles on the children, he added, was a big reward in itself. “Pinakamasarap sa pakiramdam para sa akin ‘yung makita ang inyong mga ngiti at kahit sa maliit na paraan nakatulong kami sa inyo bilang mga scholars. Hangad namin na makapagtapos kayo sa pag-aaral at sana makatulong kayo sa mga pamilya niyo.”

To know more about Conti’s Bakeshop & Restaurant, visit their website at http://www.contis.ph/ or check out their Facebook (@contisph) and Instagram (@contis_ph) pages. Other pages bearing our name and images are fake. They do not in any way represent the brand.